Litmus In-depth Review & Pricing: Are you using this for sales outreach?

Litmus In-depth Review & Pricing: Are you using this for sales outreach?

Lead Generation

Table of Contents

This Blog is for small business owners or if you’re working in a lead-gen company.

Let me start by asking you….

Are you using Litmus for sales outreach?

If yes, then Hold on! Before you miss out on valuable insights, let's chat about it.

In this blog, I'll take you on a compelling journey through the depths of Litmus.

We'll explore Litmus as below, and Trust me; you don't want to miss this!

  • Discover Litmus features and how they can level up your outreach game.
  • Unveil the pros and cons so you know what to expect and make a well-rounded choice.
  • Delve into the pricing details, ensuring you get the best value for your investment.
  • Not convinced? We'll explore an alternative to Litmus if you need a good sales outreach platform.

If you're currently using Litmus for email marketing, you're familiar with its capabilities. And If small businesses and marketing agencies like yours long for a tool that streamlines sales outreach - this Litmus review is tailored just for you.

I’ll also clarify the difference between email marketing and sales outreach platforms in a B2B world.

But hey, why take my word for it? Grab a coffee, sit back, and embark on this informational Litmus Review together.


What is Litmus?

Litmus overview
Source: Litmus

Litmus is an email marketing tool that gives users various options for personalizing and optimizing each email.

Here's a breakdown of the key features:

Email Creation:

  • Increase your marketing team's efficiency with highly effective, personalized emails at scale in less time.
  • Seamlessly collaborate with email service providers and product connectors across your martech stack.
  • Save time using reusable templates, drag-and-drop email generation, and codeless editing for brand consistency.

Email Testing:

  • Litmus offers automated email testing across all email clients and devices for optimal delivery and user experience.
  • The approvals process might be more effective using a centralized mechanism for stakeholder feedback.
  • Senders can automatically validate content to avoid spam filters before sending any links, images, tracking information, or accessibility.

Analytics and Insights:

  • Access features like uptime, security, and reliable email engagement data to ensure you send the right message to subscribers at the right time.
  • Use analytics and engagement data to improve your email strategy with each send continuously.

What are the pros and cons of using Litmus?

Pros and Cons of using Litmus
Source: Salesrobot

Where does Litmus Shine?

  • Email Code Section Locator: Litmus makes locating and editing specific code sections within emails smooth and efficient. Instead of manually scrolling through lines of code, Litmus takes you directly to the desired section, saving time and simplifying the editing process.
  • Client Preview Selection: With Litmus, you can easily choose the clients you want to preview your email with. This feature allows you to assess your email's visual appeal ensuring a consistent and optimized experience for your recipients.

[Real customer Litmus Review 👇]

Litmus customer review on G2
Source: G2
  • Comprehensive Testing: It also offers valuable information on SPAM filters and subject line evaluations, helping optimize your email content and improve deliverability.
  • Email Rendering Across Platforms: Litmus offers a valuable feature that allows you to see how your email renders across different platforms. This ensures that your email designs are consistent and visually appealing, providing peace of mind and boosting the effectiveness of your email marketing campaigns.
  • Time-saving QA Process: Litmus streamlines the email marketing quality assurance (QA) process. With different stakeholders involved, Litmus resolves email marketing issues and saves significant time. It helps teams design, test, and optimize their email campaigns.

What are the downsides of Litmus?

  • Clunky Reporting: Litmus's reporting feature is often considered difficult to install or set up, resulting in a less-than-ideal user experience.

[Real customer Litmus Review 👇]

Litmus review on G2
Source: G2
  • Lack of API Availability: An API prevents users from automatically downloading the zip files into their systems, causing inconvenience and hindering seamless integration with existing workflows.
  • Limited Email Client List Options: Litmus cannot choose between different email client lists, restricting flexibility and customization in testing email campaigns across specific clients.

[Real customer Litmus Review 👇]

Customer complaining about Litmus
Source: G2
  • Inefficient Syncing and Sharing: Litmus falls short when syncing and sharing email client lists between team members. This limitation hampers collaboration and complicates the email testing and optimization process.
  • Slow Previews: The preview delay adds to users' frustration in seeking a seamless and efficient testing experience.


Litmus Pricing

Litmus offers three pricing plans tailored to different needs and budgets: Litmus Basic, Litmus Plus, and Litmus Enterprise.

Litmus pricing
Source: Litmus

Let's break down each plan and highlight the key features:

Litmus Basic ($99 per month):

  • Designed for individuals or small teams.
  • Includes 1 user and unlimited read-only users.
  • 1,000 Email Previews are available each month.

Key features:

  • Quickly produce high-quality, brand-consistent emails.
  • Automated pre-send tests can standardize quality assurance.
  • Integrating productivity can help you save time.

Despite being limited to a single user, this package enables them to design visually stunning campaigns, conduct tests, and analyze reports. Suitable for individuals looking to easily design and construct stunning emails while maintaining consistency and quality.

Litmus Plus ($199 per month):

  • Geared towards teams and agencies.
  • five users, plus an infinite number of read-only users.
  • 2,000 Email Previews are available each month.

It contains all of the features of Litmus Basic with more extras:

  • When integrating code editors, test your emails.
  • With pre-send spam checking, ensure inbox placement.
  • Integrate ESP to streamline procedures.
  • Track data, share insights, and boost the effectiveness of your campaigns.

The Plus plan offers a competitive rate, especially considering its support for up to five users. Recommended for teams looking to automate testing, enhance campaign effectiveness, and gain actionable insights.

Litmus Enterprise (Custom pricing):

  • Designed for large teams and enterprises.

Includes all features of Litmus Plus, with added features:

  • Increase teamwork and shorten review and approval processes.
  • For consistency, standardize tasks, templates, and brand settings.
  • Integrate into Enterprise-grade ESPs to speed up production.
  • Learn important lessons from each campaign to enhance your marketing efforts.
  • You can control access and tailor resources with subaccounts and advanced user rights.
  • Using advanced security settings and user permissions, maintain the security of data and assets.

While this plan caters to groups of four or more, pricing varies depending on the company's size. Tailored to meet the unique requirements of large-scale organizations. Clients should consult with a Litmus vendor directly to obtain an accurate rate quote.

Consider your team size, email volume, and specific feature requirements to choose the right plan.

Top 3 Lesser Known Features of Litmus

Top 3 Lesser Known Features of Litmus

Email Collaboration and Review

  • Centralizing the email review process boosts efficiency and ensures error-free emails reach the market faster, leading to better results.
  • By utilizing a centralized platform for feedback and approvals, you can significantly reduce the time spent on email review cycles, saving valuable hours.
  • With features like comment threads and instant Slack notifications, team members can easily collaborate, provide feedback, and track approvals, resulting in a more efficient and timely email review process.

Email Integrations

  • Litmus ensures that your email marketing tools and technology work together without an issue, saving you time and reducing errors by offering a smooth workflow across all your preferred solutions.
  • Litmus integrates with every email service provider (ESP). It offers direct integrations with popular ESPs, allowing you to streamline your workflow, gain valuable insights, and enhance your return on investment (ROI).
  • Integrating Litmus with Slack lets you keep your team in sync with real-time notifications, status updates, and approval requests.
  • Litmus connects with cloud storage services like Google Drive, Dropbox, and OneDrive, making submitting HTML or design files simple without making manual mistakes or laborious copy-and-pasting.

Email Designs According to Your Role

  • Designers and Developers: To increase their productivity and creativity when planning, developing, and testing email campaigns, Litmus offers the insights and tools necessary. This frees them up to concentrate on developing fresh concepts and producing effective outcomes.
  • Marketers: With Litmus, marketers can collaborate seamlessly with their entire team, enabling them to organize their workflow and produce more efficient emails.
  • Marketing Leadership: Litmus gives marketing directors the cutting-edge analytics and team-building tools they need to get more out of their email marketing campaigns.

What have we learned so far about Litmus?

What is Litmus?

  • Litmus is an email marketing tool that provides a complete solution for personalizing and optimizing each email.

Litmus Features:

  • Litmus offers an efficient email creation feature that allows users to design and create personalized emails at scale in a fraction of the time, saving valuable resources and boosting the efficiency of marketing teams.

Litmus Pros:

  • With its simple features and wide range of possibilities for creating and testing email campaigns, Litmus is a useful tool for marketers and designers. It enhances the efficiency and effectiveness of email marketing efforts, making it highly recommended for marketing and design groups.

Litmus Cons:

  • Challenges in reporting, API availability, customization, and speed have been identified. Users desire better coding suggestions, faster unsubscribe options, and more cost-effective plans tailored to specific platform needs. Improving these aspects would enhance the user experience and make Litmus a more comprehensive tool for email marketers.

Litmus Pricing:

  • Litmus offers different pricing plans for individuals, small teams, and larger enterprises. The plans include features such as code editor integrations, pre-send spam testing, and advanced options for larger teams.
  • This pricing flexibility accommodates the needs of marketers, designers, and marketing leaders, allowing them to optimize their campaigns and achieve better results.

If Litmus is not meeting your expectations, you can explore other alternatives for your email marketing initiatives.

However, learning the concepts of email and sales platforms is essential before searching for an alternate.


Email Marketing vs. Sales Outreach: What's the difference?

Email Marketing vs. Sales Outreach: What's the difference?

An email marketing platform is software that businesses use to create and send emails to their customers or subscribers.

  • It helps businesses create targeted email campaigns, automate email sequences, and track important email metrics like how many people open the emails and click on the links.
  • An email marketing platform aims to help businesses build and maintain relationships with their audience through email communication.

A sales outreach tool is software that helps businesses reach out to potential customers and make sales.

  • It usually has features like finding potential customers, tracking emails, and managing leads.
  • The main focus of a sales outreach tool is to find new customers and turn them into buyers through personalized outreach.

If you use only an email marketing tool for your sales outcomes to reach potential customers, consider a better option like Salesrobot.

I can show you why our platform is the ideal solution for your sales outreach with facts and reviews from happy customers.

Salesrobot - The best Alternative to Litmus for all your Sales Outreach Processes

Salesrobot is a sales engagement platform enabling you to connect with potential customers using email and LinkedIn.

You may effectively engage in cold outreach while keeping a personalized approach with Salesrobot's custom Email and LinkedIn Sequences.

What does Salesrobot offer, and why do you need to consider our platform for your Multichannel sales outreach?

  • Save time and enhance outbound sales with email automation through automated email sequences.
  • Unlock the power of LinkedIn automation to send connection requests and up to 200 messages per week without typical limitations.
  • Achieve hyper-personalization by leveraging pre-made templates for tailored LinkedIn interactions, boosting engagement, and simplifying mass messaging for group members and event attendees.
  • With Salesrobot, enjoy round-the-clock customer service, smart and secure campaigns, and seamless functionality that ensures LinkedIn's algorithm remains undisturbed.

[Here's an actual customer review of Salesrobot (formerly Sendzilla) below:]

Salesrobot review on g2
  • With a user-friendly interface, personalized follow-up messages, and interaction sequences, you can manage many LinkedIn profiles with ease.

[See examples of our personalized human-like interactions below:]

  • Effortlessly integrate into databases or CRMs by seamlessly integrating with popular software such as Hyperise and Zapier.
  • Access reporting tools for real-time progress tracking and campaign evaluation, and gain valuable prospect insights to inform data-driven decision-making.
  • Take advantage of the automatic feature to send personalized birthday, and congratulations wishes to prospects.

Salesrobot pricing

Salesrobot pricing

You may easily access all of Salesrobot's features with our all-inclusive subscription, which is only $99 monthly for each account.

There are no expensive pricing plans like with Litmus, so you don't have to worry about being locked in.

The best part is that you may test-drive Salesrobot risk-free for 14 days without disclosing any information about your credit card.

You can test out our platform and see the amazing benefits without commitment.


The Final Verdict: Litmus Review

In conclusion, here's what you need to remember:

  • Litmus can be a suitable option if you're seeking an email marketing tool that automates your email marketing efforts, but it's important to consider its drawbacks.
  • However, it's time to switch if you're using Litmus for all your sales outreach processes without understanding the power of targeted lead generation.
  • Consider Salesrobot, the best solution for effective sales outreach and nurturing potential leads to secure those coveted conversions.

Hope this Litmus review has helped you!

Founder's Corner:

While email marketing serves its purpose of maintaining customer relationships and promoting your brand, it may not be the ideal choice for lead generation, especially in the B2B realm.

To illustrate, imagine you're a startup offering software solutions for small businesses. Instead of deploying a generic email campaign to potential clients, you can leverage Salesrobot, a sales outreach platform.

With Salesrobot, you can curate a targeted list of small business owners in your locality and send personalized messages addressing their pain points. This tailored approach will yield successful conversions and drive business growth.

So, when it comes to generating leads and closing deals, selecting the right tool is paramount. In many cases, a sales outreach platform like Salesrobot proves to be a superior choice over traditional email marketing platforms.

Remember, the power to optimize your sales outreach lies in your hands. Take the leap and unleash the true potential of your business!

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More insights

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Get free leads for 14 days

Get Started
Stop relying on personal connections to get more customers

Start generating high-quality leads in next 60 mins
(like our 3000+ users do)