The "Fresh Conversation" Framework

Playbook by
Ashwini Rao
Most follow-ups kill conversations. Messages like “Just checking in” or “Did you see my last DM?” scream desperation and remind prospects why they ignored you. Top sellers do the opposite—they start every follow-up as a fresh, value-driven conversation. No guilt trips, no repeats—just relevance that gets responses as high as 65%.
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