Explore the Ultimate Ongage Review: Unveiling Insights from 50+ User Experiences. Delve into features, pricing, pros, and cons. Is Ongage the Right Choice for You? Find Out!
Saurav Gupta
Founder & CEO
September 13, 2023
Table of Contents
Welcome to this comprehensive Ongage review, tailored just for you.
If you're a marketing professional or an email campaign manager searching for a powerful solution to enhance your email marketing endeavors, you're in for a treat!
In this article, I've meticulously put together an in-depth Ongage review to assist you in making an informed decision.
Drawing from my own personal experiences and the insights garnered from numerous users across various platforms, I am excited to guide you through the world of Ongage, exploring its features, benefits, and potential drawbacks.
Here's a sneak peek of what you can expect from this Ongage review:
A panoramic overview of what Ongage brings to the table.
Unveiling the highlights and limitations of Ongage: We'll delve into the tool's capabilities as well as its potential shortcomings.
An extensive analysis of Ongage's pricing structure: What are the costs associated with this platform, and what value does it offer in return?
A head-to-head comparison between Ongage and an alternative solution: In case you're considering other options.
So, go ahead and find a cozy spot, brew your favorite beverage, and let's embark on this journey to uncover the essence of Ongage together.
By the time we reach the conclusion, you'll have all the insights you need to determine whether Ongage aligns seamlessly with your business goals.
Without further ado, let's dive right into the world of Ongage. Shall we?
So, What is Ongage?
Source: Ongage
Ongage is a platform offering comprehensive features for email marketing, including segmentation, personalization, campaign management, analytics, automation, and integration with SMTP and SMS services.
Users can target specific customer groups, personalize content, manage campaigns, and automate workflows.
However, Ongage is criticized for its technical glitches, unclear campaign analysis, outdated user interface, limited segmentation options, higher pricing, and lack of chat support, which may impact its overall effectiveness and user experience.
{{mobile-cta}}
Here’s where Ongage shines:
Ongage offers a comprehensive set of features that can be categorized into four pillars segmentation, high-end personalization, email campaign management, actionable analytics, advanced data processing and management, email automation, and workflows.
Here's a breakdown of these features:
Segmentation:
Behavioral: Target engaged customers by tracking campaign clicks and conversions.
Psychographic: Send tailored messages based on recipients' traits, wants, and needs.
Geographic: Personalize emails according to subscribers' locations.
Demographic: Segment customers based on age, gender, marital status, and more.
Micro-Segmentation: Utilize up to 150 data points to target micro-segments with the right message.
High-end Personalization:
Dynamic Content Feeds: Use various data feeds to send millions of personalized emails.
If-Else Blocks: Create unique messages for each customer based on dynamic data fields.
Send Time Optimization: Send emails at optimal times for engagement backed by data.
Preference Center: Empower customers to choose content preferences.
Update-on-Click: Update list fields based on subscriber clicking habits for future targeting.
Email Campaign Management:
Automated IP Warming: Automatically warm up IPs for optimal email deliverability.
Template Editor: Design emails using HTML, WYSIWYG, or BEE Free editor.
A/B Testing: Test subject lines, designs, senders, SMTP relays, and more.
Preflight Tools: Integrations for ensuring campaigns reach the inbox.
Throttling: Granular campaign throttling for better deliverability.
Email Automation and Workflows:
Transactional Communications: Send triggered messages based on customer actions.
Drip Campaigns: Create automated journeys based on data points like birthdays and conversions.
Webhooks: Move data between Ongage and your CRM in real time.
Updated List Fields: Keep data up-to-date by updating list fields upon actions.
SMTP Relay and SMS Vendor Integration:
Ongage SMTP: Use in-house SMTP for improved deliverability.
Plug-and-Play: Connect SMTP relays for better deliverability and features.
MTA Integration: Integrate on-premise MTA with an easy-to-use dashboard.
SMS Integration: Combine SMS and email marketing for growth.
Here’s where Ongage falls short
Users experienced issues with Ongage at the following points:
Technology Glitches:
Source: G2
Ongage's experience is marred by frequent technological glitches that can disrupt email campaigns.
When you're ready to launch a campaign with excitement, these unexpected glitches can appear out of nowhere and throw your plans off track.
This can be as frustrating as trying to communicate with a broken walkie-talkie, with static and interruptions making it difficult to proceed smoothly.
These glitches hamper your progress and make you question whether you're dealing with a reliable platform or merely taking chances with your marketing efforts.
Lack of Clear Campaign Analysis:
Source: G2
Ongage's campaign analysis tool perplexes users, much like attempting to decipher an enigmatic message from an alien civilization.
Instead of providing clear insights that can guide data-driven decisions, the analysis often feels convoluted and challenging to understand.
The lack of straightforward, actionable insights can undermine the effectiveness of your marketing strategy.
User Interface Needs Improvement:
Source: G2
The user interface of Ongage has been criticized for its outdated and clunky design.
Navigating through Ongage's interface can feel like struggling through a labyrinth of tangled shoelaces, impeding the ease of use that is expected from a modern marketing platform.
While a touch of nostalgia might be charming, it shouldn't come at the cost of efficiency and user-friendliness.
Limited Segmentation Options:
Source: G2
Despite promises of advanced segmentation capabilities, Ongage's segmentation options often fall short of expectations.
This lack of flexibility can make tailoring your campaigns to specific audience segments challenging, hindering your ability to deliver relevant content and messages.
It's akin to trying to organize a pile of socks solely by color, ignoring other important criteria that should guide your segmentation efforts.
{{mobile-cta}}
Price and Lack of Chat Support:
Source: G2
Ongage's pricing structure can catch users off guard with unexpected costs comparable to receiving a hefty bill after a supposedly budget-friendly vacation.
Moreover, when users encounter challenges or need assistance, the absence of efficient chat support compounds the frustration.
This lack of responsive support can leave users feeling unsupported and hinder their ability to overcome obstacles swiftly.
In summary, Ongage's platform is riddled with various issues that can detract from its overall value.
The platform faces significant usability and reliability challenges, from frequent technological glitches that disrupt campaigns to a campaign analysis tool that feels as decipherable as an alien message and a user interface reminiscent of outdated technology.
Moreover, its limited segmentation options and unexpected pricing can hinder users from achieving their marketing goals effectively.
Coupled with the absence of responsive chat support, these drawbacks collectively make users question whether Ongage's benefits outweigh its downsides.
How much does Ongage cost?
Considering Ongage for your small to medium business or agency? Let's take a closer look at their plans and some reasons you might want to think twice:
Source: Ongage
Starter Plan ($399/month):
Send up to 1 million emails/sms per month.
Costing $399 may make your budget frown.
Handle 10 million contacts, which is quite a lot.
Comes with 1 SMTP Relay/SMS Vendor.
2 Users/Roles to Collaborate.
Includes features like Email template designer, Segmentation, Realtime A/B testing, and more.
Basic Plan ($949/month):
Up to 5 million emails/sms monthly.
Priced at $949, it's a considerable investment.
Can manage 20 million contacts, which is substantial.
3 SMTP Relays/SMS Vendors for better reach.
4 Users/Roles for Teamwork.
Includes all Starter Plan features and adds 50 Automated drip campaigns.
Premium Plan ($1499/month):
Handle up to 7 million emails/sms per month.
Priced at $1499, it's a significant investment.
Manage 40 million contacts – suitable for larger operations.
Comes with 5 SMTP Relays/SMS Vendors.
8 Users/Roles for an extended team.
Offers all Basic Plan features and more, including 100 Automated drip campaigns.
Ultimate Plan (Custom):
A tailored plan for specific needs.
Manage 100 million contacts for high-volume operations.
Comes with 5 SMTP Relays/SMS Vendors.
12 Users/Roles for comprehensive team management.
Offers all Premium Plan features and additional drip campaigns and features.
Can Ongage be worth the investment?
Key Points to Keep in Mind before going for Ongage:
Budget Concerns: It might feel heavy on your wallet.
Appropriate Scale: Assess if this plan fits your agency size.
Business Needs: Consider if your business truly requires such capacity.
As you contemplate Ongage's plans, remember that for local businesses and small to medium agencies, these offerings might be more than what's needed. Make sure your investment aligns with your goals and scale.
So, here’s what we have covered so far in this Ongage review
Ongage: Email marketing platform with segmentation, personalization, and automation, criticized for glitches, unclear analysis, outdated UI, limited segmentation, high pricing, and no chat support.
Strengths:
Four Pillars: Segmentation, personalization, campaign management, analytics, automation.
- Ultimate (Custom): 100M contacts, extra features.
The pros and cons of Ongage are now clear, but let's look at why you should go for an Ongage alternative instead.
The Reasons to go for an Ongage alternative:
Technical Glitches: Ongage is criticized for frequent technological glitches that disrupt email campaigns, potentially leading to frustration and campaign delays.
Outdated User Interface: The outdated and clunky user interface design of Ongage can hinder efficient navigation and user-friendliness, affecting productivity.
High Pricing: Ongage's pricing structure, especially for smaller businesses, may be unexpected and potentially unaffordable, raising budget concerns.
Lack of Chat Support: The absence of efficient chat support can leave users feeling unsupported when facing challenges or needing assistance.
Usability Concerns: The combination of outdated UI, technical glitches, and unclear analysis could impact the overall usability and effectiveness of the platform.
Alternative Feature Set: Users with specific requirements that Ongage doesn't fulfill might seek alternatives offering different feature sets that better align with their needs.
Salesrobot is the #1 alternative to Ongage with multi-channel outreach, better customization, and top-notch customer service
Hello there!
Allow me to introduce you to Salesrobot, a compelling alternative to Ongage.
But how does it stand out? Before we delve into the details, let's take a moment to grasp the essence of our tool Salesrobot.
Unlike Ongage, which primarily focuses on email campaigns, Salesrobot combines the power of email and LinkedIn automation to create a dynamic marketing experience.
With OnGage, you can:
Execute comprehensive drip messaging and multichannel campaigns.
Seamlessly deliver personalized messages to your target audience's inboxes, ensuring an impressive engagement rate.
Now, let's delve into the array of features that Salesrobot offers and understand why it surpasses Ongage:
Multi-Channel Outreach:
Salesrobot uses LinkedIn and email automation together for outreach.
Users can do drip messaging on LinkedIn and email, connecting with prospects in more ways.
Ongage only uses emails and phone calls, offering fewer ways to reach out.
Higher Response Rates:
Salesrobot's LinkedIn direct messages get around 32% positive response rates or higher.
Ongage lacks this LinkedIn feature, which might lead to lower response rates due to its limited approach.
Exceptional Customer Support:
Salesrobot offers excellent customer service.
Salesrobot is available 24/7 through phone and chat.
Users can easily get help for issues or questions.
Users can customize messages for a personal touch.
This boosts response rates and meaningful connections, unlike Ongage's limited personalization.
{{mobile-cta}}
User-Friendly Interface and Resources:
Salesrobot stands out for its user-friendly design, especially when compared to Autoklose. Even if you're new to automation tools, Salesrobot's interface is intuitive and easy to navigate.
We've taken extra steps to ensure a seamless experience by offering step-by-step video tutorials on our YouTube channel.
These tutorials guide you through the features and functionalities, eliminating any potential confusion and helping you make the most of the platform.
Great for SMBs:
Unlike Ongage, Salesrobot is tailored specifically for smaller businesses. This makes it an ideal choice for SMBs that need a powerful yet manageable automation solution.
By focusing on the needs of smaller companies, Salesrobot offers functionalities that are more aligned with their requirements and objectives.
Affordable Pricing:
One of the standout advantages of Salesrobot is its pricing model. At just $99 per month, it presents a significantly more affordable option than Ongage, which starts at $399 monthly.
This pricing flexibility ensures that even SMBs with limited budgets can access advanced automation features without straining their financial resources.
By offering a cost-effective alternative, Salesrobot aims to support businesses in achieving growth without excessive financial burden.
Some other features that Salesrobot offers:
Here are some additional features that Salesrobot offers:
Highly configurable: You can manage access for your teammates or clients, set daily activity limits, and customize Salesrobot to fit your unique needs.
Lightning-fast operations: With 1-second operations, you can schedule messages and create and modify sequences of direct messages and emails quickly and effortlessly.
Conversation tracking: Salesrobot helps you keep tabs on important conversations in a crowded inbox, eliminating the need to search frantically for buried emails.
Scheduled follow-ups: You can write and schedule follow-ups in advance, so you never have to rely on your memory or external reminders.
Cold email automation: Salesrobot excels at automating cold email outreach, seamlessly integrating with LinkedIn to attract leads and enhance your overall efficiency.
Scalability: Whether you're a solopreneur or have a large team, Salesrobot's features cater to your needs, helping you achieve high response rates, manage follow-ups, and build lasting relationships with prospects.
Flexible scheduling: Salesrobot adapts to your schedule, allowing you to save time and maintain consistency with automated follow-ups. It even remembers to follow up for you, whether a day or months later.
With these additional features, Salesrobot offers a comprehensive solution for your sales outreach, empowering you to streamline your processes, save time, and achieve better results.
Now that we've pinpointed where Salesrobot outshines Ongage let's delve into a more detailed analysis to better grasp each platform's strengths and weaknesses.
Imagine Salesrobot and Ongage as two contenders in a digital arena, each with its own set of unique abilities.
Salesrobot shines in versatile outreach across different channels, excelling on LinkedIn. In contrast, Ongage is an email automation specialist, focusing solely on emails.
Salesrobot is like a versatile communicator, skilled in various channels, with LinkedIn as its standout platform. Ongage is an email expert dedicated solely to crafting effective email campaigns.
However, Salesrobot's weakness lies in non-LinkedIn channels, while Ongage might struggle beyond emails due to its specialized nature.
Final Verdict: Why Salesrobot Triumphs Over Ongage?
Q: Ready for the ultimate showdown – Salesrobot vs. Ongage?
A: Buckle up because Salesrobot is about to drop some serious mic moments that Ongage can only dream of:
Channel Champ: Salesrobot isn't just playing the email game; it's dominating LinkedIn and email like a tag-team dynamo. Ongage could be sending smoke signals compared to Salesrobot's multi-channel mastery.
Response Royalty: Salesrobot's LinkedIn messages are like a catnip for responses, boasting an eye-popping 32%+ positive rate. Ongage? Let's say it's still figuring out how to stand out in a crowded inbox.
Customer Care Beyond Compare:
When you're in a tight spot, who are you gonna call? Salesrobot! Their 24/7 customer support is like having a personal robot butler at your service. Ongage's support? Well, it's playing hard to get.
Personalization Prodigy: Salesrobot's all about that personal touch, turning your outreach into a VIP party. Ongage's one-size-fits-all approach? It's like wearing mismatched socks to a black-tie event.
User-Friendly Rockstar: Salesrobot's interface is so smooth even Grandma could navigate it blindfolded.
And with step-by-step video tutorials, it's like having a cool friend guide you through a wild tech adventure. Ongage's interface? It's the labyrinth you never signed up for.
Small Biz Superhero: Salesrobot is the sidekick every small business dreams of – tailor-made for your needs. Ongage? It's the big-shot superhero that's too busy to show up for the small gigs.
Budget-Friendly Brilliance: Salesrobot's got the moves and won't cost you an arm and a leg. At just $99 a month, you're getting the full robot dance party. Ongage? It's like booking a fancy yacht when all you need is a dinghy.
Feature Fiesta: Salesrobot's throwing a feature party, and everyone's invited – from team management to warp-speed operations, conversation tracking to scheduled follow-ups. Ongage? It's still trying to get past the bouncer.
So, my friend, if you're ready to ride the rocket of outreach innovation, there's only one choice – Salesrobot.
Break free from the Ongage cage and dive into a world where response rates fly high, personalization is king, and your budget stays intact.
The stage is set, and the curtain's up – start your free trial or prepare to be amazed at Salesrobot's website! Your outreach journey will never be the same again.
.png)
