We used apollo.io for over 4 years and now we'll give you a balanced review of the pros and cons of Apollo.io so that you can figure out if it's worth the investment for your business.
In today's competitive business environment, sales teams must have access to the right tools to help them engage with leads.
This is where sales engagement tools come in.
In this blog, we will take a closer look to review one of the top-ranking sales engagement tools in the market, Apollo.io.
With a database of over 200 million contacts, the tool provides users with access to thorough and up-to-date information.
This platforms provide sales reps with a suite of features to help them streamline their-
sales outreach, track engagement, and automate their workflows.
With the right tool, sales teams can maximize their outreach efforts. It can help reduce the time spent on manual tasks and focus on what they do best - closing deals.
Are you still on the fence about using Apollo.io?
Well, we have had the chance to try it out, explore its features, and find its potential drawbacks.
From Apollo.io’s data coverage and accuracy to its features and pricing. We will explore everything you need to know about this platform to make an informed decision.
Before the review, let’s check out what Apollo.io is and what it can offer you.
Apollo.io is a cloud-based sales engagement and marketing platform. It helps your businesses streamline your sales process and generate leads more efficiently.
You can look forward to discovering a wide range of features. The tools that can help your sales teams manage their outreach efforts across many channels.
You can automate repetitive tasks and personalize the interactions with prospects and customers.
In the following sections, you'll find our in-depth review of Apollo.io. It will help you determine whether it is the right sales enablement platform for you.
Apollo.io is an extensive sales engagement and marketing platform. It offers a variety of features and tools to help businesses of all sizes improve their sales performance and generate more leads.
But, the platform may not be the best fit for all businesses. Especially those with limited budgets or smaller sales teams that do not need such a comprehensive platform.
The platform is particularly well-suited for B2B sales organizations. The companies looking to target-
The tool also works great for sales teams looking for a data-driven approach to sales. It comes with detailed reporting and analytics capabilities.
Sign-up and Onboarding Process
This step involves -
It’s important to assess how intuitive the sign-up and onboarding process is for new users.
Let’s expand on the features of Apollo.io in this review.
In this section, we will break down the key features of Apollo.io and review how they can help your sales team.
Let’s begin our review with the feature Apollo.io is best known for.
One of the key features of Apollo.io is its database of more than 200 million contacts and 60 million companies.
The database includes information on individual professionals and companies. They are across a variety of industries and regions.
This broad coverage ensures that sales teams can access a large pool of potential leads to target.
Also, Apollo.io's database is updated and refreshed. It guarantees that you have the most up-to-date and accurate information.
The platform's data enrichment capabilities can help sales teams. It enhances your existing lead and contact lists with extra information.
It can also help you personalize your outreach efforts and target your messaging more effectively.
It will help your sales team need to stay on top of changes and developments in their target industries and markets.
Another advantage of Apollo.io's comprehensive data coverage is to help your team to-
identify new opportunities, and expand their reach into new markets.
You can even use the platform's advanced search and filtering capabilities.
With that, you can identify leads that might not have otherwise been considered. It will open up new avenues for growth and revenue generation.
Another one of the great features of Apollo.io is its lead generation capabilities.
It can help sales teams identify and target the most promising prospects through
The tool offers a wide range of filters to help you refine your search criteria.
You can also save search criteria for future use, making it easy to quickly access and target relevant leads and accounts.
It is then easy to identify and prioritize leads based on their likelihood to convert into paying customers.
Searches on the tool return real-time results. It allows you to immediately see the impact of your search criteria and make adjustments as needed.
The platform provides a wealth of data that can be used to target high-quality leads and build customized outreach sequences.
The solution to streamline your sales outreach is Customizable Sequences.
Apollo.io's sales engagement tools allow users to create customized outreach sequences. It includes-
The sequences can be tailored to specific leads or customer segments. It will result in delivering more personalized outreach.
Also, the platform's sales engagement capabilities include tools for
making phone calls, and automating social media outreach.
It can help sales teams engage with prospects on multiple channels and improve your response rates.
In addition, there are some of the more advanced features of the platform too.
They are- ability to access the platform's API, and customize your outreach sequences with HTML and CSS.
They may cost more.
Although the platform offers customizable outreach sequences, some users have reported that it can be difficult to create truly personalized messaging that resonates with each lead.
It can be a challenge when trying to stand out in a crowded sales landscape. And build meaningful connections with potential customers.
Apollo.io also integrates with popular CRM systems such as Salesforce, LinkedIn, Gmail, and HubSpot.
One of the key benefits of the tool's CRM integrations is the ability to sync data between Apollo.io and your CRM platform.
The integration enables sales teams to
It ensures that your prospect and contact information is always up-to-date and accurate.
It eliminates the need for manual data entry and updates.
It is also valuable for sales managers, who can use this information to track team performance and identify areas for improvement.
It's worth noting that Apollo.io offers integrations with some leading CRM platforms. But some users have reported issues with the accuracy and completeness of data syncing.
Also, others have reported difficulty with the setup and configuration of the integrations.
The tool's CRM integrations offer many benefits. But it's good to check the accuracy and completeness of data syncing.
In short, avoid relying too much on these integrations.
You may need to invest some time and resources in setup and configuration to get the most out of these integrations.
Apollo.io offers multi-channel capabilities. It enables users to connect with their prospects across many channels.
Email- With Apollo.io, you can create and send personalized emails at scale. You can use templates or build custom emails from scratch.
Phone- It offers a built-in dialer that enables you to make calls from the platform.
Social Media- It enables you to connect with prospects on social media platforms like LinkedIn and Twitter. You can also create and schedule social media posts.
Chat- It also offers a chat widget to embed on your website. It enables prospects to engage with you in real-time.
The platform's analytics and reporting tools can help your sales teams -
This feature amalgamates itself with almost every feature Apollo.io offers.
The following is the comprehensive list of the pricing structure of Apollo.io.
Email credits are when you save a contact to the tool.
Export credits are charged for verified emails that are exported to outside the tool.
Also, the mentioned Apollo.io pricing is to be billed monthly for an yearly plan.
Their Professional plan is the most bought. Find out your specific needs and choose accordingly.
All plans offer email, mobile, and export credits for you to use for your sales engagement.
You can even customize a plan to fulfill your business’s needs.
With every plan offering various features, it is also important to note down the drawbacks the tool entails.
If you're considering Apollo.io for your sales enablement needs, it's worth checking out what users are saying about the platform on G2 and GetApp.
Here's a sampling of what users have to say about the platform
Apollo.io ranks among the highest in the Sales Engagement Category. It has many positive and encouraging reviews.
It has been given 4.8 out of 5 stars on G2, which is a great sign!
We have observed that the tool has been able to help many businesses. It is also rated highly for its rich database and many other useful features.
Along with the encouragement came the negative feedback too.
Many users have also been unhappy with the limited features of the free version.
Common Pitfalls of Apollo.io
While there are many positive reviews for Apollo.io, it has also received some dissatisfied users’ experiences.
Users have been experiencing Gmail bans or their emails bouncing. It might be because the emails weren't tailored according to the prospect.
It is often difficult to have everything personalized. So, it is easy for one tool with an overwhelming amount of features to fall behind one.
With Salesrobot, hyper-personalization becomes a breeze. You can choose from many default templates or customize them to suit your prospects.
One of the biggest complaints about the platform is the accuracy of its data.
Some users have also reported technical issues with the platform, such as slow loading times or glitches that make it difficult to use.
There are also a few instances of the customer support’s inability to solve complaints from the users.
Apollo.io is a popular sales intelligence platform that provides contact and company data. It helps your businesses with sales and marketing efforts.
While it can be a useful tool, there are some common pitfalls to be aware of:
With a database of over 200 million comes many inaccuracies. And it leads to wasted time and effort trying to reach out to non-existent or irrelevant contacts.
And while there is data enrichment, the platform might not be as smooth integrating with other tools. So, more manual work and data entry.
Apollo.io is a powerful and sophisticated platform. But this also means that there is a learning curve involved in getting started.
You might need to invest time and resources in training to use the platform's features.
Salesrobot has a very easy-to-follow User Interface. You can set up highly personalized and safe-to-use campaigns.
Salesrobot is a sales automation platform that aims to help your businesses streamline your sales process and improve efficiency.
You can take advantage of many features and benefits of Salesrobot that will make it a better choice for your business:
You can run elaborate sales campaigns with the ease of a few clicks. Plus you can customize it with your business’s needs.
Even the long process of Lead generation is made plain and easy with Salesrobot. It also bypassesLinkedIn daily limits with Email and InMail targeting.
The advanced targeting feature is made efficient with highly personalized data enrichment. It will help your sales team to target the pain-points of your prospects and offer your product.
And the best part is that you get everything under one plan!
Is Apollo.io worth the investment?
It depends on your business's specific needs and budget.
The platform is a popular choice among sales teams and marketers due to its -
And as with any platform, there are also some potential drawbacks to consider too.
The Apollo.io pricing may not be the best for some businesses. As it is a little on the pricey side for smaller businesses, start-ups, and individuals.
There may be challenges with integrating the platform with other systems.
Also, the platform's tracking system offers many valuable features. But some users have reported inaccuracies or limitations in the tracking data.
To sum up our review, Apollo.io is a valuable tool for businesses looking to improve their sales outreach and data management.
Yet, it is important to test the platform's features and drawbacks. It is to determine whether it is the right fit for your organization's needs and budget.
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