Table of Contents
A majority of both B2B and B2C consumers have begun to consider personalization a standard of service that’s to be expected from any serious business, and yours should be no exception.
B2B professionals are notorious for being an especially tough crowd to please, as they know all the secrets of the trade themselves. That means that when you reach out to them you really need to go the extra mile for success.
And since LinkedIn is the go-to network for B2B lead generation, we bet you’re keen to find out how to make the most of this literal gold mine of SQLs.
If that’s the case, you’ve come to the right place, because we’ll deliver a quick & comprehensive 6-step guide on how to do hyper-personalized LinkedIn outreach on scale.
We’ve been doing LinkedIn outreach for quite some time now - and with great success - so we have lots of tips, tricks, and trade secrets to share with you.
After all, they’ve worked like a charm for us, and we’re sure you’ll find them to be just as efficient for you.
Hyper-personalized LinkedIn outreach 6-step guide
Here’s a quick overview of the tips for hyper-personalized LinkedIn outreach we’ll cover (and feel free to jump ahead to any section you find particularly interesting):
- Draft connection requests that cut through the noise
- Send messages that resonate with prospects
- Make the most of InMails
- Give your prospects’ profiles some lovin’
- Don’t forget to follow-up
- Use a LinkedIn auto-connect tool to scale your outreach easily
Let’s get to it! 🚀
1. Draft connection requests that cut through the noise
The first step to establishing trust and building a lasting relationship with your prospects is actually connecting with them and becoming part of their network.
However, connecting with people on LinkedIn nowadays is nowhere near easy.
And once you add the fact that LinkedIn is the top choice for B2B paid content marketing, the end result is clear.
There is some tough competition on LinkedIn for winning prospects over, to say the least. It’s a fierce struggle out there, and you have to come prepared.
That means you’ll have to find a way to cut through the noise and impress prospects from the start.
So, sending a connection request that goes along the line of “Hey, so-and-so, I’d love to connect” - or even worse, not saying anything at all, but just sending an empty request - is a sure recipe for disaster.
The solution to this problem is pretty simple - personalize your requests so that your prospects will know you’ve shown interest and taken the time to know them enough to draft a custom-tailored request.
How can this be done?
Just a little effort goes a long way when it comes to building rapport with prospects.
There are things you can mention in your connection request that will instantly show that you’ve actually checked out your prospects’ LinkedIn profiles before contacting them, including:
- Top recommendations - especially when they come from bigshots in a given industry;
- Volunteering experience - because folks love it when you show interest in their philanthropic activities;
- Mutual connections - they give you excellent common ground for striking a conversation;
- Work experience - including past and current job roles and positions;
- The content they’ve shared - always a great ice breaker on any occasion because they’ll love talking about themselves.
With a LinkedIn growth hacking tool such as Salesrobot, you can easily find the data vital for impressing prospects and proceed to send highly-personalized connection requests based on the very things that stand out the most from a person’s profile.
In addition, Salesrobot will make sure to extract all the emojis, symbols, and titles from your leads’ names, so they won’t have a clue that you’ve taken somewhat of a shortcut in reaching out to them. 😉
By sending requests that resonate with your leads, you’ll have an almost 100% positive response rate, which will enable you to really make the most of LinkedIn, even with the weekly limit applied.
And speaking of the LinkedIn weekly limit, it’s worth mentioning that there are ways to bypass it and stay safe & sound while doing it.
If you’re interested in finding out more, feel free to check our blog on LinkedIn limits and we promise you won’t be disappointed. 😏
2. Send messages that resonate with prospects
Just like with connection requests, personalization is everything when it comes to messages, too.
You can’t expect people to engage in conversation with you if:
- You hit them with a pitch straight away;
- Send a bland, impersonal message that looks the same as any other message that’s wilting away in their inbox.
Show prospects some genuine interest in them and you’ll see your response and acceptance rates going through the roof in no time.
A sure way to strike a chord with prospects is to mention things such as:
- Working and volunteering experience, as mentioned before;
- Mutual connections;
- The content they’ve shared or engaged with;
- Groups you’re both members of;
- Events you’ve both attended;
- Interests you have in common - such as influencers you both follow, content you’ve both engaged with, working in the same or similar industries, etc.
For example, you can add all LinkedIn profiles who’ve commented on any given post to a campaign and send them requests, personalized messages, or otherwise engage with them.
Be creative and maintain a friendly and approachable tone to make it all seem a lot less salesy and help prospects feel free to engage in conversation with you.
Sales Robot can help you personalize your messages in a few simple steps.
In addition to having fully-customizable message templates you can use within the app, Sales Robot can give you a hand with writing your own messages from scratch.
The software will calculate the probable response rate, so you’ll know what to alter and adjust to get the optimal results.
Moreover, Sales Robot can step up when it comes to adding some visual pizzazz to your pitch.
The tool’s integration with Hyperise allows you to create stunning images and fun GIFs that will help your message push through walls of look-alike messages that probably end up in the trash.
3. Make the most of InMail
InMail is a native LinkedIn feature that’s included in its Premium, Sales Navigator, and Recruiter plans.
It’s quite a nifty thing to have when you use LinkedIn for outreach and prospecting for several reasons:
- They have an impressive response rate of 18-25% compared to the mere 3% of regular emails;
- They have a very high opening rate, as more than 50% of prospects open the InMails they receive;
- You can send them to people you’re not connected with, which means you can present your pitch even to users who are not your immediate connections.
The downside is that your subscription plan will get you a miserably small number of InMail messages you can send per month.
However, if a user has an Open Profile, meaning they’re a Premium user who’s enabled that feature, you can send a free InMail to them.
The concept of free InMail means that the message you send to an Open Profile won’t count as one of the credited InMail you get in your subscription plan.
You’ll recognize premium users by the golden badge next to their name, like in the image below.
This means that you can send as many InMails as you like to Open Profile users despite them not being your 1st-grade connections.
Sales Robot offers options for targeting Open Profile users and sending personalized messages to them, so you can both find them and strike a chat with them in just one move.
That way, you won’t be wasting time manually checking if a lead has an Open Profile or not.
To do this, when you’re creating a campaign, you first draft a highly-personalized message, which you can do from scratch or by using some of our ready-made templates.
Afterward, you import the CSV file or a Sales Navigator search URL containing all the leads you’ve targeted.
And finally, you simply toggle the Send as InMail instead of connection request if it’s free option, and you’re ready to go.
What’s more, there’s another, maybe even simpler, way of ensuring that Salesrobot sends a free InMail instead of a connection request whenever possible.
When drafting a connection request message, click the plus sign that reads Add variant.
After that, all it takes is enabling the Use free InMail option, and Sales Robot will automatically send a free InMail instead of a connection request whenever it comes across an Open Profile among your leads list.
That way, it saves your InMail credit and the number of regular connection requests you can send while getting your pitch in front of many potential SQLs.
In addition, you can randomize the number of InMails sent daily and enable an option for gradually increasing the number of InMails you send per day.
That way, Salesrobot mimics normal human behavior to perfection so as not to raise any LinkedIn flags.
And there isn’t a thing you can’t customize: from the maximum daily number of InMail requests to the number by which Sales Robot increases the requests and the frequency of increasing.
4. Engage with your prospects’ content & profiles
One of the utmost staple points of hyper-personalized outreach is engaging with your prospects’ profiles and content in a meaningful way.
There’s nothing to better showcase your genuine interest in them than by giving their profiles some serious lovin’.
And there’s no need for grand, over-the-top gestures, as that way you’ll seem too pushy and outright fake for your own good.
Less is often more, as doing little things will give you a serious edge over competition that fails to put that extra effort into outreach.
So, what you could do to show interest and give attention to your prospects includes:
- Viewing a lead’s profile - that’s the very first step in showing interest while staying lowkey and not being obviously salesy;
- Following them - this is pretty self-explanatory, as it’s another logical step in slowly building trust;
- Liking or commenting on their posts - no better way to meaningfully engage with their content than providing valuable feedback.
You can set up these actions as steps in your campaigns in Sales Robot to make sure your connection requests – and pitches later on – will be received more readily.
Basically, just make sure to nurture your connections, and the fruits of your labor will be manifold.
5. Always follow up
Once you’ve connected with your leads, their journey through your sales funnel has only just begun.
That’s why it is always a good idea to thank them or remind them of your humble existence before you hit them with an offer.
In fact, you could set up elaborate multi-step campaigns to make sure you never miss out on following up with a lead.
For example, Sales Robot’s smart-sequence feature allows you to set up triggers and as many steps as your specific sales process demands.
And once a lead responds, the automation will stop, allowing you to continue the conversation yourself.
On the other hand, if your own inbox gets a bit crowded, it’s easy to oversee a potentially vital message from a warm lead who’s on the brink of converting.
That’s why having a smart inbox with a clear and uncluttered overview of everything you may need in one place always comes in handy.
6. Use a LinkedIn auto-connect tool to scale your outreach easily
And finally, although theoretically, you could do all of this manually and by the book, the truth is it would take you ages to actually reach all the potential prospects LinkedIn has to offer your business.
Imagine the time - and effort - it would take you to first find, and then meaningfully engage with every single prospect in the way we’ve described.
We’re not saying it’s impossible, but doing LinkedIn outreach 100% manually and with no extra help would be painstakingly slow and tedious as well.
So, if you’re serious about scaling your LinkedIn outreach while keeping it hyper-personalized so that each prospect feels unique and like they especially matter to you, the truth is you’ll need a hand with achieving it all.
That’s where LinkedIn auto-connect tools step in, to help you do all the heavy lifting more easily and much faster than you would without them.
And yes, although they’re not exactly in line with LinkedIn’s official policies, if you use these tools wisely - and use the right kind of them - the risk of you being banned from LinkedIn won’t be significantly higher compared to when you don’t use them.
Just make sure to stay respectful of other users, don’t be spammy, and do not send a ridiculously huge number of messages and requests per day - as that will be a blatant breach of LinkedIn’s terms, and you wouldn’t want that - and you’ll be safe.
When it comes to the benefits of using LinkedIn automation tools, there are quite a few worth mentioning:
- Some of them offer ways of bypassing LinkedIn’s weekly limits, so you can really scale your outreach and get to many more potential prospects than you would normally;
- You can create elaborate campaigns that will include everything from showing initial interest in a prospect to connecting with them, initiating a chat and following up with them;
- You can easily reach out to fellow group members and event attendees as they’re the folk most likely to be interested in your product or service. Just add all members of a given group in any given campaign and you’re set to go;
- Most have in-app analytics dashboards to help you track the stats on your overall performance and allow you yo get to know your audiences better;
- They help make your prospecting more efficient as you’ll be able to get lists of hot leads from more than just Sales Navigator searches, including targeting group members or people who’ve commented on a post, etc.
These are just some of the many nifty features good LinkedIn automation tools have to offer their users.
Of coure, it goes without saying that the best way to see everything they can help you with is to give them a go and experience them firsthand.
Take Sales Robot for a test drive right now - start a free 14-day trial and see what it can do for you. No CC info needed. 😉
So, before you go, just a quick recap of all the crucial bits to keep in mind when doing hyper-personalized LinkedIn outreach on scale:
- Make sure your connection requests stand out from overcrowded inboxes - pay attention to all the important details you can find on a prospect’s profile (or let an automation tool do the heavy lifting for you 😉).
- Send messages that will strike a chord with prospects - avoid anything that’s too pushy, spammy or impersonal. Try to find a common ground and make the chat revolve around them and their needs, and your response rates will soar in no time.
- Don’t forget to use InMails to their full potential - they can sure come in handy when you need to contact profiles you’re not yet connected with. Just remember to personalize them as well.
- Give your prospects’ profiles & content some much needed loving and attention - that’s pivotal for building rapport and lasting relationships that lead to more profits for you.
- Make a habit out of following up regularly - it’s hectic out there, so making sure you’re always on top of your prospects’ minds is never a bad idea.
- Don’t shy away from LinkedIn auto-connect tools - they can significantly leverage you overall outreach and help you reach more people more effectively in less time.
And why take just our word for it?
Sign up for a 14-day free trial and let Sales Robot do all the heavy lifting for you. And there are no strings attached - you don’t even have to provide your credit card info.
Get free leads for 14 days
Start generating high-quality leads in next 60 mins
(like our 3000+ users do)
Thoughts, Notes & Tutorials
Get free leads for 14 days
Start generating high-quality leads in next 60 mins
(like our 3000+ users do)