How Bizzoni Marketing Achieved a 55% Reply Rate Using SalesRobot
As a national B2B lead generation agency, Bizzoni Marketing uses SalesRobot to identify qualified appointment opportunities for clients by building automated referral partnerships with direct cold outreach to Founders and CEOs.
Bizzoni Marketing
Lead Generation Services
55%
Reply Rate
Over half of his target audience responded to his direct offer to show them a custom lead generation system.
67%
Acceptance Rate
Blank connection requests outperformed personalised ones by reducing friction and increasing account safety.
30
Monthly Appointments
Matia consistently books an average of one high-level B2B meeting every single day on autopilot.
The Challenge: Before SalesRobot
As a lead generation agency helping B2B software and physical product companies scale, Bizzoni Marketing needed to overcome the technical bottlenecks of manual outreach and the strict limitations of the LinkedIn platform.
Technical Infrastructure Bottlenecks
Scaling cold email requires massive technical overhead that becomes the bottleneck. Infrastructure management becomes harder than the actual outreach.
LinkedIn Platform Constraints
LinkedIn gives us some problems into scaling because salesRobot is good—is really good as software—but the limits are on the platform of LinkedIn.
Standing Out with Generic Messaging
Most of the time [LinkedIn messages] they're not very relevant and that's what kind of makes me sad about it.
Post-Outreach Conversion & Retention
When you finish the cold outreach funnel, it is just the beginning for another one. We have to organize what to send to the customer - contracts, sales development, etc.
The Solution:
Value-First Outreach with SalesRobot
As a lead generation agency helping B2B software and physical product companies scale, Bizzoni Marketing needed to overcome the technical bottlenecks of manual outreach and the strict limitations of the LinkedIn platform.
Key Tactics Used:
1
Precision Targeting
Using LinkedIn Sales Navigator, we filtered for Founders and CEOs who were active on LinkedIn daily. This ensured we only reached out to engaged decision-makers, significantly boosting engagement.
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Instead of a hard sell, Mattia's messages focused on immediate value. He used a simple 3-step sequence:
Connection Request: BLANK, just straight - no note. (67% acceptance vs the standard 20-25%).
Follow-up #1: Introduced the “10-15 appointments/month free of ads” hook with a hint of curiosity.
Follow-up #2 (The Nudge): "Just a friendly nudge about the message I sent you the other day..."
The “Break-up” Message: "Last message – if you’re interested, let me know and we’ll schedule a call" (courteous/non-pushy final effort).
3
Flexible Scheduling
Mattia used assumptive CTAs - for example, "WHEN could we set up the call?" rather than "Would you like to?"- taking out the binary yes/no and making it easier for prospects to answer with their own availability immediately.
a successful LinkedIn outreach sequence
The Results:
Industry-Defying Engagement
By automating his strategy through Salesrobot, Mattia achieved results that far exceeded typical LinkedIn outreach benchmarks.
55%
Reply Rate
Over half of his target audience responded to his direct offer to show them a custom lead generation system.
67%
Acceptance Rate
Blank connection requests outperformed personalised ones by reducing friction and increasing account safety.
30
Monthly Appointments
Matia consistently books an average of one high-level B2B meeting every single day on autopilot.
Zero
Ad Spend
SalesRobot allowed him to replace expensive Meta and Google ads with an entirely organic outreach channel.
10–15+
Lead Guarantee
Because the system is so predictable, Matia confidently offers his clients a guarantee of 10 to 15 appointments per month.
100%
Process Transparency
Selling the same system he uses for his own outreach builds instant trust and credibility with his clients.
"I do not like the working-through LinkedIn messaging... so I try to pull them off that and into a regular CRM follow-up. We're getting quite a few people who just flag right onto my Calendly."
Mattia Bizzoni
Founder @
Bizzoni Marketing
a successful LinkedIn outreach sequence
Ready to see a
55%
reply rate?
Get started with Salesrobot today and transform your outreach strategy.
Watch Mattia explain how they achieved a 55% reply rate and automated their referral network.
Key Insights for Salesrobot Users
Short Is Sweet
Don’t stress searching for the perfect copy. Getting straight to the point with 3 short messages (value prop → reminder → polite close) without fluff.
Target Activities, Not Just Titles
Sending messages to only those who use LinkedIn every day helps achieve this reply rate.
Etiquette Matters
Asking “WHEN could we set up the call?" (instead of just asking "Would you like to set up a call?" (yes/no)) gets a much better response.
What Salesrobot Does for Your Business
Based on these proven results, here is how Salesrobot can transform your outreach:
Safe Multi-Channel Outreach
Reach prospects on LinkedIn and Email simultaneously using residential IPs and mobile API integration to keep your accounts 100% safe.
AI-Powered Personalization
Use AI to draft human-like messages, voice notes, and even personalized videos that stand out in a crowded inbox.
Unified Inbox & CRM Sync
Manage all your conversations in one place and sync them directly to HubSpot, Salesforce, or Pipedrive.
AI Inbox Manager
Let our AI handle the initial replies and book meetings for you 24/7.
Don't just take our word for it
"I am getting leads from LinkedIn with very little involvement from my side. It's like having few assistants/robots doing the admin work."
Connor Hevingham
"Their customer support is the best I've ever experienced. They also extended my trial so that I can fully test their platform, which I really appreciate."
Patricia C.
Love the software! Easy to use and helps my led gen for my marketing agency a ton. Pratiksha did a great job in helping me navigate the product.
Yoel Orue
I've worked with multiple LinkedIn automation tools but by far, SalesRobot has been the most convenient. It is truly the smartest tool out there in the market. The UI is so beautiful and the software is so powerful that you will fall in love with it
Rishabh Bhandari
A very robust automation layer has been set up on top of LI. Excellent service & support team. They have been proactive in figuring solutions to LI's problems & for us.
Shrey Arora
"I am getting leads from LinkedIn with very little involvement from my side. It's like having few assistants/robots doing the admin work."
Connor Hevingham
"Their customer support is the best I've ever experienced. They also extended my trial so that I can fully test their platform, which I really appreciate."
Patricia C.
Love the software! Easy to use and helps my led gen for my marketing agency a ton. Pratiksha did a great job in helping me navigate the product.
Yoel Orue
I've worked with multiple LinkedIn automation tools but by far, SalesRobot has been the most convenient. It is truly the smartest tool out there in the market. The UI is so beautiful and the software is so powerful that you will fall in love with it
Rishabh Bhandari
A very robust automation layer has been set up on top of LI. Excellent service & support team. They have been proactive in figuring solutions to LI's problems & for us.
Yes. SalesRobot uses residential IPs and mobile APIs, so your actions look completely natural. This makes it safer than tools like Expandi or Waalaxy, and our users have reported zero bans for months.
Trials are meant to see the proof of functionality, which in our case means running a campaign. To get the best results, we recommend you spend 5 minutes to set up a campaign after you sign up. You'd be surprised how many people don't do this.
You can like their most recent post, comment on it automatically, follow them, send them a connection request, automatically follow up with them and yeah, endorse their skills!
You can import people from LinkedIn Sales Nav search, a normal LinkedIn Search, or upload with a CSV, or you can DM LinkedIn group members or event attendees if you want!
Did I mention that you can fetch all the people who commented on a particular LinkedIn post and request to connect with them?
We fully comply with LinkedIn limits and you can send up to 75 connection requests a day. Additionally you can send up to 40 InMails a day to open profiles without using any InMail credits.
If you've got multiple LinkedIn accounts you want to manage (client accounts for example), you can do that by just adding them like you added the first one.