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How Joanna Achieved a 87.5% Reply Rate by Asking Questions Before Pitching Products
As a regional manager at ROGII, a technology company focused on upstream oil and gas drilling equipment, Joanna used SalesRobot to test product-market fit in Europe by connecting with drilling operations professionals facing wellsite data challenges.
87.5%
Reply Rate
50%
Acceptance Rate
15–50
Word Count Sweet Spot
The Challenge: Before SalesRobot
As someone who wanted to validate European market interest for a product rarely promoted outside their core markets, Joanna needed to reach highly specialized drilling professionals with relevant pain points.
Job Title Filters Pull Irrelevant Leads
Joanna admitted her early mistake was using “Sales Navigator job title filters for 'well engineers' and 'geologists,” which failed as people add only what they offer.
Keyword Mismatch
Searching by job title alone in Sales Navigator often pulled irrelevant leads who were not actually in the drilling space.
Industry and Region Filters Unreliable
Filters bring in companies not actually in the industry they claim. Details like region, company size and how people fill out fields show up.
Long Messages Get Ignored
Mountains of text get ignored as nobody wants to read them, everyone's too busy. People tend to respond to only something short and sweet and reasonable.
The Solution:
Question-First, Multi-Touch Outreach with SalesRobot
As someone who wanted to validate European market interest for a product rarely promoted outside their core markets, Joanna needed to reach highly specialized drilling professionals with relevant pain points.
Key Tactics Used:
Profile View Before Connection
Campaign Structure:
- Step 1: View their profile (sends notification)
- Step 2: Like their most recent post (a day later)
- Step 3: Send connection request with question strategy
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Short, Question-Based Connection Request
Message Structure (15-50 words): "Hi [Name], I saw you work with drilling operations. I just wanted to ask—are you experiencing any problems with wellsite data connectivity or streaming?"
Message principles:
- Lead with what you noticed about them
- Ask one specific question about their pain point
- Keep it conversational and brief
Spaced Follow-Ups with Different Angles
Message Timeline:
- Day 0: Connection request with data challenges question
- Day 1: Rephrase same question
- Day 3: Prioritization question: "What would most refine your wellsite data processes right now?"
- Day 6: Explain company context and reason for outreach
Spacing strategy: I spaced things out to look more fluid—gives people time to follow up. Some people don't frequently check LinkedIn, so it feels less pushy.
The Results:
Industry-Defying Engagement
By focusing on operational questions before product mentions and spacing touchpoints naturally, Joanna achieved the highest-ever recorded reply rate on the SalesRobot platform while gaining valuable market intelligence.
87.5%
Reply Rate
50%
Acceptance Rate
15–50
Word Count Sweet Spot
Top 3
Market Awareness
Top Tier
Market Visibility
100%
Authentic Interactions
"This tool was really great for that initial conversation point. It gave me insights about competitors, additional challenges people were facing that we weren't aware of, and valuable connections."
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Ready to see a
87.5%
reply rate?
See the Strategy in Action
Watch Joanna explain how she achieved an 87.5% reply rate with question-based messaging.
Key Insights for Salesrobot Users
Keep Messages Short and Question-Based
Space Out Touchpoints Naturally
Ask Prioritization Questions
What Salesrobot Does for Your Business
Based on these proven results, here is how Salesrobot can transform your outreach:
Safe Multi-Channel Outreach
Reach prospects on LinkedIn and Email simultaneously using residential IPs and mobile API integration to keep your accounts 100% safe.
AI-Powered Personalization
Use AI to draft human-like messages, voice notes, and even personalized videos that stand out in a crowded inbox.
Unified Inbox & CRM Sync
Manage all your conversations in one place and sync them directly to HubSpot, Salesforce, or Pipedrive.
AI Inbox Manager
Let our AI handle the initial replies and book meetings for you 24/7.
Don't just take our word for it
Frequently asked questions
Just add your LinkedIn account to SalesRobot!
You'll be up and running in 2 mins.
Yes. SalesRobot uses residential IPs and mobile APIs, so your actions look completely natural. This makes it safer than tools like Expandi or Waalaxy, and our users have reported zero bans for months.
No. SalesRobot works smoothly with a free LinkedIn account. Premium can give extra limits, but it is not required.
SalesRobot is safer, has stronger AI, and supports more channels. You get LinkedIn, email, voice notes, and a unified inbox, all in one place.
Very unlikely. SalesRobot uses mobile API behavior and real-time throttling to keep your activity natural and within safe limits.
Trials are meant to see the proof of functionality, which in our case means running a campaign. To get the best results, we recommend you spend 5 minutes to set up a campaign after you sign up. You'd be surprised how many people don't do this.
You can like their most recent post, comment on it automatically, follow them, send them a connection request, automatically follow up with them and yeah, endorse their skills!
You can import people from LinkedIn Sales Nav search, a normal LinkedIn Search, or upload with a CSV, or you can DM LinkedIn group members or event attendees if you want!
Did I mention that you can fetch all the people who commented on a particular LinkedIn post and request to connect with them?
We fully comply with LinkedIn limits and you can send up to 75 connection requests a day. Additionally you can send up to 40 InMails a day to open profiles without using any InMail credits.
If you've got multiple LinkedIn accounts you want to manage (client accounts for example), you can do that by just adding them like you added the first one.
Yes! SalesRobot will populate your CRM automatically with leads interested in buying, directly from LinkedIn!
Yes, of course.
Yes, you can send any type of attachment like PDFs etc.
