.avif){kind=small}
How Lee Line Consulting Achieved a 64% Reply Rate by Prioritizing List Quality Over Message Polish
As the founder of Lee Line , a boutique tech recruiting agency, Heather Alcaraz used SalesRobot to place specialized candidates by focusing on hyper-targeted lists and conversational messaging rather than formal pitches
64%
Reply Rate
31%
Acceptance Rate
200–300
Ideal Target Size
The Challenge: Before SalesRobot
Before streamlining her outreach with SalesRobot Heather struggled with the traditional recruitment trap of trying to be everything to everyone which often led to diluted messaging and inconsistent results.
General Pitches, Wide Casting
Early campaigns were too broad trying to hit every point for every person which resulted in messages that felt impersonal and ignored.
The Perfectionist Bottleneck
Spending too much time trying to craft the perfect multi-paragraph pitch often delayed outreach and made messages look like automated spam.
Inconsistent Outreach Flow
Managing full desk recruiting while handling strategy made it cumbersome to maintain a steady and consistent outreach flow, creating gaps in candidate placement momentum.
The Message Overload Barrier
Trying to communicate too many ideas or multiple candidate profiles in one single message led to high friction for busy hiring managers.
The Solution:
Hyper-Targeted Lists with Casual Messaging using SalesRobot
Before streamlining her outreach with SalesRobot Heather struggled with the traditional recruitment trap of trying to be everything to everyone which often led to diluted messaging and inconsistent results.
Key Tactics Used:
List Quality Over Message Perfection
- Focused less on elaborate pitches and more on researching and collaboratively building precise, niche-specific candidate target lists—one candidate per niche.
- It was a lot less time spent on messaging. Since I tried to turn it around quickly, letting it be conversational.
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Block quote
Ordered list
- Item 1
- Item 2
- Item 3
Unordered list
- Item A
- Item B
- Item C
Bold text
Emphasis
Superscript
Subscript
The "Catching the Bus" Messaging Mindset
- Wrote casual, authentic, deliberately imperfect to feel human, not AI-generated messages like quick texts sent while rushing to catch the bus.
- A good LinkedIn message should sound like a quick text you send on the go.
Always Narrow, Narrow, Narrow
- Used one core ICP and one idea each to create separate focused campaigns (200-300 people max), rather than trying to cover multiple profiles in one outreach.
- Just make two separate outreaches - hone in more on enterprise companies for this one and startups for this person.
Casual, Non-Pushy Follow-Ups
- Heather made it clear that she wasn't wasting anyone's time with pointless outreach by keeping follow-ups brief and acknowledging that timing might be off.
- This is the fourth time I'm hitting them. I'm trying as much as possible not to seem annoying - if not, timing could totally be off.
The Results:
Industry-Defying Engagement
By focusing on hyper-targeted lists and deliberately casual messaging that felt human rather than automated, Heather achieved the highest engagement rates across thousands of users.
64%
Reply Rate
31%
Acceptance Rate
200–300
Ideal Target Size
4-Touch
Soft Sequence
100%
Authentic Phrasing
Zero
AI Polish
"I'm probably more of a doer than a perfectionist. This candidate's awesome - I just got to tell these people about him. It's just about pushing it out rather than looking back at the message too many times."
.png)
Ready to see a
64%
reply rate?
See the Strategy in Action
Watch Heather explain how she achieved a 64% reply rate with casual, conversational messaging.
Key Insights for Salesrobot Users
Narrow Narrow Narrow
Simplify the Script
Systematize Consistency
What Salesrobot Does for Your Business
Based on these proven results, here is how Salesrobot can transform your outreach:
Safe Multi-Channel Outreach
Reach prospects on LinkedIn and Email simultaneously using residential IPs and mobile API integration to keep your accounts 100% safe.
AI-Powered Personalization
Use AI to draft human-like messages, voice notes, and even personalized videos that stand out in a crowded inbox.
Unified Inbox & CRM Sync
Manage all your conversations in one place and sync them directly to HubSpot, Salesforce, or Pipedrive.
AI Inbox Manager
Let our AI handle the initial replies and book meetings for you 24/7.
Don't just take our word for it
Frequently asked questions
Just add your LinkedIn account to SalesRobot!
You'll be up and running in 2 mins.
Yes. SalesRobot uses residential IPs and mobile APIs, so your actions look completely natural. This makes it safer than tools like Expandi or Waalaxy, and our users have reported zero bans for months.
No. SalesRobot works smoothly with a free LinkedIn account. Premium can give extra limits, but it is not required.
SalesRobot is safer, has stronger AI, and supports more channels. You get LinkedIn, email, voice notes, and a unified inbox, all in one place.
Very unlikely. SalesRobot uses mobile API behavior and real-time throttling to keep your activity natural and within safe limits.
Trials are meant to see the proof of functionality, which in our case means running a campaign. To get the best results, we recommend you spend 5 minutes to set up a campaign after you sign up. You'd be surprised how many people don't do this.
You can like their most recent post, comment on it automatically, follow them, send them a connection request, automatically follow up with them and yeah, endorse their skills!
You can import people from LinkedIn Sales Nav search, a normal LinkedIn Search, or upload with a CSV, or you can DM LinkedIn group members or event attendees if you want!
Did I mention that you can fetch all the people who commented on a particular LinkedIn post and request to connect with them?
We fully comply with LinkedIn limits and you can send up to 75 connection requests a day. Additionally you can send up to 40 InMails a day to open profiles without using any InMail credits.
If you've got multiple LinkedIn accounts you want to manage (client accounts for example), you can do that by just adding them like you added the first one.
Yes! SalesRobot will populate your CRM automatically with leads interested in buying, directly from LinkedIn!
Yes, of course.
Yes, you can send any type of attachment like PDFs etc.
