How ThinkDigi Achieved a 45% Reply Rate with Friendly Connection Requests
As a sales manager at a hotel in Finland, Severi uses SalesRobot to attract corporate events by beginning with a friendly "can we be friends on LinkedIn" message and keeping follow-ups extremely simple.
ThinkDigi
Hospitality & Event Management
45%
Reply Rate
Nearly half of all prospects interacted when Severi used a friendly, non-salesy connection request followed by simple follow-ups.
35%
Acceptance Rate
His acceptance rate beat platform averages by starting with "can we be friends on LinkedIn" instead of a sales pitch.
6-7
Meetings Booked
Achieved a 15-16% reply-to-meeting conversion rate since Severi booked 6-7 meetings out of 38 replies that were received.
The Challenge: Before SalesRobot
As a sales manager at a hotel in Finland, trying to attract corporate events, Severi needed to reach as many HR managers as possible with low effort while navigating Finnish people's hesitation towards sales outreach.
Finnish Market Resists Sales
Relying solely on selling to Finnish people was wrong, as they don't really like to talk to people or hang out with people.
High Volume Email Bans
Severi admitted to his early mistake of sending a bit too huge a volume of emails, which got banned because of his outreach style.
Messages Lost in Spam
Due to the huge volume of emails and LinkedIn messages people receive, first messages are often ignored or lost in spam.
The Research Gap
As a stranger in the inbox, it was difficult to get prospects to trust his unique venue story without them first doing their own research.
The Solution:
Friendly, Non-Salesy Outreach with SalesRobot
As a sales manager at a hotel in Finland, trying to attract corporate events, Severi needed to reach as many HR managers as possible with low effort while navigating Finnish people's hesitation towards sales outreach.
Key Tactics Used:
1
The "Can We Be Friends?" Hook
Instead of a business proposal, Severi used a low-effort, friendly connection request asking, "Can we be friends on LinkedIn?". This non-salesy approach lowered the prospect's guard and led to a massive 35% acceptance rate.
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Before sending a message, he used SalesRobot to view the prospect's profile. This sent a notification that "woke up" the prospect to his name, ensuring he wasn't a total stranger when the connection request arrived.
3
The "Check the Pixel" Link Strategy
His main message included a link to the hotel’s website, allowing prospects to do their own research. By tracking this traffic with a pixel, he confirmed that prospects were engaging with his brand before they even replied.
4
The "Did It Get Lost?" Nudge
Severi believes the only thing that matters is getting them to react to the first message. His second step was a simple, short follow-up asking if the previous message got lost in their LinkedIn folder, which drove high secondary engagement.
5
6
a successful LinkedIn outreach sequence
The Results:
Industry-Defying Engagement
By starting with a friendly, non-salesy connection request and keeping follow-ups extremely simple, Think Digi achieved remarkable engagement rates in the notoriously difficult Finnish market.
45%
Reply Rate
Nearly half of all prospects interacted when Severi used a friendly, non-salesy connection request followed by simple follow-ups.
35%
Acceptance Rate
His acceptance rate beat platform averages by starting with "can we be friends on LinkedIn" instead of a sales pitch.
6-7
Meetings Booked
Achieved a 15-16% reply-to-meeting conversion rate since Severi booked 6-7 meetings out of 38 replies that were received.
16%
Meeting Conversion
16% of everyone who started a conversation ended up in a confirmed sales meeting for the hotel.
90%
Finnish AI Accuracy
Even in the complex Finnish language, the SalesRobot AI successfully managed 90% of the conversation flows.
Autopilot
Booking Success
By switching to "full autopilot," Severi has already secured two additional meetings with zero manual intervention.
"I didn't want to sell anything on the first interaction. It was just friendly, you know, hi, nice to meet you. That step got me a pretty good rate on the acceptance because it wasn't salesy."
Severi Männistö
Founder @
ThinkDigi
a successful LinkedIn outreach sequence
Ready to see a
45%
reply rate?
Get started with Salesrobot today and transform your outreach strategy.
Watch Severi explain how he achieved a 45% reply rate by mastering the "low-effort" hook and using SalesRobot to scale in the reserved Finnish market.
Key Insights for Salesrobot Users
Simplify Your Hooks
Don't sell on the first touch. A friendly, non-threatening connection request like "Can we be friends?" is often more effective than a pitch.
Nudge, Don't Pitch
Use your follow-ups to redirect attention back to your first message rather than adding more information. A simple "Did you see this?" is often all you need.
Multi-Lingual AI Works
Don't let language barriers stop you. SalesRobot's AI can handle complex languages like Finnish at a 90% accuracy rate, allowing you to scale internationally.
What Salesrobot Does for Your Business
Based on these proven results, here is how Salesrobot can transform your outreach:
Safe Multi-Channel Outreach
Reach prospects on LinkedIn and Email simultaneously using residential IPs and mobile API integration to keep your accounts 100% safe.
AI-Powered Personalization
Use AI to draft human-like messages, voice notes, and even personalized videos that stand out in a crowded inbox.
Unified Inbox & CRM Sync
Manage all your conversations in one place and sync them directly to HubSpot, Salesforce, or Pipedrive.
AI Inbox Manager
Let our AI handle the initial replies and book meetings for you 24/7.
Don't just take our word for it
"I am getting leads from LinkedIn with very little involvement from my side. It's like having few assistants/robots doing the admin work."
Connor Hevingham
"Their customer support is the best I've ever experienced. They also extended my trial so that I can fully test their platform, which I really appreciate."
Patricia C.
Love the software! Easy to use and helps my led gen for my marketing agency a ton. Pratiksha did a great job in helping me navigate the product.
Yoel Orue
I've worked with multiple LinkedIn automation tools but by far, SalesRobot has been the most convenient. It is truly the smartest tool out there in the market. The UI is so beautiful and the software is so powerful that you will fall in love with it
Rishabh Bhandari
A very robust automation layer has been set up on top of LI. Excellent service & support team. They have been proactive in figuring solutions to LI's problems & for us.
Shrey Arora
"I am getting leads from LinkedIn with very little involvement from my side. It's like having few assistants/robots doing the admin work."
Connor Hevingham
"Their customer support is the best I've ever experienced. They also extended my trial so that I can fully test their platform, which I really appreciate."
Patricia C.
Love the software! Easy to use and helps my led gen for my marketing agency a ton. Pratiksha did a great job in helping me navigate the product.
Yoel Orue
I've worked with multiple LinkedIn automation tools but by far, SalesRobot has been the most convenient. It is truly the smartest tool out there in the market. The UI is so beautiful and the software is so powerful that you will fall in love with it
Rishabh Bhandari
A very robust automation layer has been set up on top of LI. Excellent service & support team. They have been proactive in figuring solutions to LI's problems & for us.
Yes. SalesRobot uses residential IPs and mobile APIs, so your actions look completely natural. This makes it safer than tools like Expandi or Waalaxy, and our users have reported zero bans for months.
Trials are meant to see the proof of functionality, which in our case means running a campaign. To get the best results, we recommend you spend 5 minutes to set up a campaign after you sign up. You'd be surprised how many people don't do this.
You can like their most recent post, comment on it automatically, follow them, send them a connection request, automatically follow up with them and yeah, endorse their skills!
You can import people from LinkedIn Sales Nav search, a normal LinkedIn Search, or upload with a CSV, or you can DM LinkedIn group members or event attendees if you want!
Did I mention that you can fetch all the people who commented on a particular LinkedIn post and request to connect with them?
We fully comply with LinkedIn limits and you can send up to 75 connection requests a day. Additionally you can send up to 40 InMails a day to open profiles without using any InMail credits.
If you've got multiple LinkedIn accounts you want to manage (client accounts for example), you can do that by just adding them like you added the first one.