Top 10 Email Automation Tools For Sales Outreach in 2023

Is it not exhausting to send countless emails to hundreds of prospects every day, hoping to arrange a single meeting with them?

Even if we receive a response, it still requires considerable effort to manage the leads and follow-up.

This is where email automation tools come into play. They can automate repetitive outreach efforts and assist us in sending tailored messages to targeted prospects.

Choosing the appropriate email automation tool for your business can be daunting, given the plethora of options available. To assist you, we have compiled a list of the top 10 email automation tools based on thousands of reviews and our own personal experiences.

Keep reading to uncover a list of email automation tools that will enhance your outreach efforts in 2023. From well-known platforms such as Mailchimp and HubSpot to newer players like Bento and Moosend.

The tools are:

• MailerLite
• Moosend
• ConvertKit
• ActiveCampaign
• Mailchimp
• Salesrobot
• Constant Contact
• Bento 
• AWeber
• Drip
• HubSpot 

These email automation tools can help businesses of all sizes. And also marketing professionals to enhance their email marketing efforts.

And find out which tool works the best for YOU!!

Now, Let us delve in and take a closer look at what each tool brings to the table!

Top 10 Email Automation Tool Sales Outreach

Salesrobot

Salesrobot is a LinkedIn and email automation tool that helps businesses automate their lead generation and sales outreach efforts on LinkedIn. 

Here are some of its pros and cons:

What are the strong points of Salesrobot?

• Customizable messaging: Salesrobot helps create customized messages to send to potential leads. It can help businesses tailor their messaging to specific audiences.

• Advanced targeting options: Salesrobot offers advanced targeting options to narrow the search. It can help businesses find and connect with high-quality leads.

• User-friendly interface: Salesrobot has an easy-to-use interface. It makes it easy to set up and manage automation campaigns.

• Streamlines lead generation: Salesrobot helps businesses find and connect with potential leads. By automating specific tasks, it can help businesses collect email addresses from leads.

• Multi-channel integration: Salesrobot integrates with email marketing platforms and Customer Relationship Management software. It enables businesses to build a comprehensive marketing ecosystem. 

• Personalization: Salesrbot allows businesses to personalize their outreach and message on LinkedIn. It helps them build more meaningful relationships with their prospects and customers.

What are the Shortcomings of Salesrobot?

• Limited segmentation: Salesrobot may not have the advanced segmentation options.

• LinkedIn automation: Salesrobot is a LinkedIn automation tool. Businesses that rely on other social media platforms may need more tools to manage that.

What do customer says about Salesrobot?

Salesrobot is rated 5 stars out of 5 on G2.

How much does Salesrobot cost?

Salesrobot has one pricing plan for everything they offer.

Salesrobot costs $99/month per account and you can save 20% if you pay yearly.

You can also opt for 14 days free trial to get around the product and it's UI.

So, Salesrobot is a valuable tool for businesses to automate their lead generation. And also sales outreach efforts on LinkedIn and emails. 

But it's essential to use the platform with responsibility. Additionally, some users may find that the platform's customization is to be improved.

MailerLite:

MailerLite is an email marketing tool that offers an array of features. It helps businesses create and send targeted email campaigns to their subscribers. 

Here are some of its strengths and weak points of MailerLite:

What is MailerLite best at?

• User-friendly interface: MailerLite has an intuitive and easy-to-use interface. It makes it an excellent option for businesses new to email marketing.

• Customization: MailerLite offers a range of customizable templates. It allows businesses to create unique emails that reflect their brand's personality.

• Automation: MailerLite offers advanced automation options, including autoresponders, subscriber tagging, and behavioral triggers. It can save time and improve engagement rates.

• A/B testing: MailerLite offers A/B testing functionality. It can help businesses determine which email content works. And also design that performs best with their audience.

• Pricing: MailerLite's pricing plans are competitive. It makes the tool an affordable option for businesses with smaller email lists.

What are MailerLite’s limitations?

• Limited features: MailerLite's feature set may be more limited than other tools. Especially about advanced automation and personalization options.

• Reporting:  MailerLite's reporting and analytics options may not be as good as other tools. It may make it difficult for businesses to understand their email campaign performance.

• Deliverability: Some users have reported issues with MailerLite's deliverability rates. It could impact the effectiveness of email campaigns.

• Evaluation system: Some users have also been unhappy with their complicated and confusing policies. 

What do MailerLite’s users have to say?

MailerLite is rated 4.7 out of 5 stars on G2 and GetApp.

How much does MailerLite cost?

MailerLite has a free plan for up to 1,000 subscribers for one user. And paid plans starting at $9/month for up to 1,000 subscribers for three users.

The pricing tier for MailerLite Marketing Plan goes as follows-

• Free- $0/month for 1 user
• Growing Business- $9/month for 3 users
• Advanced- $19/month for unlimited users
• Custom plan

And the pricing tier for MailerLite Transactional Emails and SMS Service Plan goes as follows-

• Free- $0 
• Starter- $25/month for 50,000 Emails
• Enterprise (custom) plan

MailerLite is an excellent option for businesses that value 

ease of use, customization, and affordability. 

But, its limited features and reporting capabilities may not meet the needs. Its deliverability issues may be a concern for businesses with large email lists.

Moosend:

Moosend is an email marketing automation tool offering various features. It helps businesses create, manage, and optimize email campaigns. 

Here are some of its pros and cons:

What is Moosend best used for?

• User-friendly interface: Moosend has an adaptable interface. It makes it easy to create and manage email campaigns.

• Advanced automation features: Moosend's automation features allow businesses to set up complex workflows. They base on subscriber behavior and actions. It includes personalized product recommendations and drip campaigns.

• Landing pages: Moosend also includes functionality. It allows businesses to create and optimize landing pages. It drives conversions and grows their email lists.

• A/B testing: Moosend offers A/B testing functionality. It allows businesses to test different email variations and improve their campaign performance.

• Integration options: Moosend integrates with various third-party tools, such as Shopify, and Zapier. It can help businesses streamline their marketing efforts and improve their workflow.

What are the cons of Moosend?

• Limited reporting: Some users have reported areas of improvements in Moosend's reporting functionality. It can be a concern for businesses that need a detailed campaign performance.

• Limited design flexibility: Moosend's design templates might need improvement in customization options. It might be difficult to create unique and engaging email campaigns.

• Customer service:  Some users have complained about poor problem-solving ability of customer support. 

What do Moosend’s users have to say?

Moosend is rated 4.7 out of 5 stars on G2 and GetApp.

How much does Moosend cost?

Moosend offers free and paid plans starting at $7/month for up to 500 subscribers. And then the plans go according to the credits.

The Pro plan starts at 7$ per month. And the enterprise plan is customizable.

So, Moosend is a good option for advanced automation capabilities. And also for landing page functionality and value a convenient interface. 

But, its biased reporting and design flexibility features may be a concern for some. And its pricing plans may not suit businesses with smaller budgets.

ConvertKit:

ConvertKit is an email automation tool designed for creators. It is good for bloggers, podcasters, and course creators.

Here are some of its strengths and weak points:

What are the benefits of using ConvertKit?

• Simple and easy-to-use: ConvertKit has a simple and adaptable interface. It makes it easy for creators to set up and manage their email campaigns.

• Creator-focused features: ConvertKit uses a tag-based system. It helps businesses segment their email lists based on subscriber behavior. This allows targeted and personalized campaigns.

• Customizable opt-in forms: ConvertKit offers a built-in landing page and form builder. It allows businesses to create opt-in forms and landing pages without extra tools.

• Integrations: ConvertKit integrates with various other business tools, including WordPress, Shopify, and Zapier. It allows for a seamless workflow across many platforms.

What are some of the drawbacks of using ConvertKit?

• Limited design options: ConvertKit offers a range of customizable templates. The design options are restricted.

• Limited features: ConvertKit focuses on email marketing. It does not offer automation in its free version.

• Drag and drop: This feature in customization is not smooth. Some users are also dissatisfied with the difficulty in editing the landing pages.

• Limited A/B testing: ConvertKit offers limited A/B testing options. It may be a disadvantage for businesses that rely on data-driven decision-making.

• Customer support: Some users have complained about the inefficiency of the customer support. 

What do ConvertKit’s users have to say?

ConvertKit is rated 4.4 out of 5 stars on G2.

The tool has 4.7 stars out of 5 on GetApp.

How much does ConvertKit cost?

ConvertKit offered a 14-day free trial and paid plans starting at $29/month for up to 1,000 subscribers.

So, ConvertKit is an excellent option for creators and small businesses. It is a simple and easy-to-use email automation tool. It also has robust tagging and segmentation features. 

But, there may be better options for businesses with extensive email lists. Or those looking for more advanced features and functionality.

ActiveCampaign

ActiveCampaign is a powerful automation tool. It offers email marketing, marketing automation, and CRM features in one platform.

Here are some of its pros and cons:

In what areas does ActiveCampaign excel?

• User-friendly interface: ActiveCampaign has an intuitive interface. It makes setting up and managing campaigns easy. Even with limited experience with automation, you should be able to get up and running with it.

• Omnichannel marketing: ActiveCampaign helps businesses manage their marketing and sales processes. It is a great all-in-one solution for businesses to streamline operations.

• Advanced automation capabilities: ActiveCampaign offers advanced automation capabilities. It allows you to create complex workflows to help you nurture leads and close more sales.

• Customer data management: ActiveCampaign's platform provides a comprehensive view of customer behaviors. It allows businesses to personalize their messaging and improve customer engagement.

• Accessible pricing: The pricing is based on the number of contacts in your database, so you only pay for what you need. ActiveCampaign offers a range of affordable pricing plans for every business. 

What are the cons of using ActiveCampaign?

• Limited customization options: Some users want the platform to be more customizable. It may be a drawback for businesses with specific needs or requirements.

• Steep learning curve: ActiveCampaign is easy to use. But it has a steep learning curve, particularly for newer businesses. It may take some time to learn how to use everything on the platform.

• Limited support options: ActiveCampaign's support options are limited, with no phone support available. It may be frustrating for businesses that need immediate help with technical issues.

• No free plan: The cost of the tool is on the pricier side as the number of contacts increases. 

What do ActiveCampaign’s reviews say?

ActiveCampaign is rated 4.7 out of 5 stars on G2.

The tool has 4.6 stars out of 5 on GetApp.

How much does ActiveCampaign cost?

ActiveCampaign offers a free trial and the plans starting at $29/month.

ActiveCampaign has divided its pricing according to its four categories-

• Marketing
• Sales
• Bundles
• Transactional Emails

The Marketing Plan pricing tier goes as follows-

• Lite- $29/month for one user
• Plus- $49/month for three users
• Professional- $149/month for five users
• Enterprise- Customizable for ten users

The Sales Plan pricing tier goes as follows-

• Plus- $19/month 
• Professional- $49/month 
• Enterprise- Customizable 

The Bundles Plan pricing tier goes as follows-

• Plus- $93/month- Starts with 5 Users and with 1,000 Contacts
• Professional- $386/month- Starts with 10 Users and with 2,500 Contacts
• Enterprise- Customizable- Starts with 15 Users and with 2,500 Contacts

The Transactional Emails Plan pricing increases with the number of Emails. 

It starts at 10,000 Emails at a price of $15/month. The price also increases with additional emails sent every month. 

So, ActiveCampaign is a comprehensive marketing automation platform. It streamlines marketing and sales processes. With a plethora of features, it helps businesses automate their marketing efforts. 

While it does have some drawbacks, such as 

limited customization options and a steep learning curve. 

It's still a valuable tool for businesses looking to increase sales.

Mailchimp

Mailchimp is a popular email automation tool. They include automation workflows and audience segmentation. It offers a range of features for creating, sending, and tracking email campaigns. 

What features does Mailchimp offer?

• User-friendly interface: Mailchimp offers a convenient interface. It helps users create and send email campaigns without technical experience.

• Automation workflows: Mailchimp offers welcome campaigns, abandoned cart reminders, and post-purchase follow-ups. It helps businesses save time and improve engagement rates.

• Audience segmentation: Mailchimp allows businesses to segment their audience based on different criteria. It helps businesses create more targeted and relevant email campaigns.

• Extensive integrations: Mailchimp integrates with various other business tools. Like e-commerce platforms, CRM systems, and social media platforms. It facilitates businesses to streamline their marketing and sales efforts across many channels.

• Free plan: Mailchimp offers a free plan. It is good for small businesses or those starting with email marketing.

What are the weaknesses of Mailchimp?

• Limited automation features: The free plan comes with very limited automation features.

• Cost: Mailchimp's pricing plans can be expensive for businesses. Those with more extensive subscriber lists or more advanced automation needs.

• Limited support: Mailchimp's customer support can be slow. They are limited about the issues they can help with.

• Limited reporting: Mailchimp does offer some reporting features.  It restricts the depth and range of data available.

What do Mailchimp’s users have to say?

Mailchimp is rated 4.3 stars out of 5 on G2.

The tool has 4.5 stars out of 5 on GetApp.

How much does Mailchimp cost?

Mailchimp has a free plan for up to 500 subscribers and paid plans starting at $9.33/month.

Mailchimp divides its pricing with these three categories-

• Marketing Platform
• Website & Commerce
• Transactional Email

The Marketing Platform pricing tiers go as follows-

• Free plan
• Essentials- $9.33/month
• Standard- $13.93/month
• Premium- $278.70/month

The Website & Commerce pricing plans go as follows-

• Free- $0
• Core- $10/month
• Plus- $29/month

The Transactional Email pricing goes according to the number of emails sent every month. For example, to send up to 500k emails every month, the price is $20.

So,  Mailchimp is a great email automation tool with many features. Especially for those just getting started with email marketing. 

But, there may be better options for businesses. Especially with more advanced automation needs or sizable subscriber lists.

Constant Contact

Constant Contact offers various features, including automation workflows, social media marketing, and online surveys. It is an email marketing automation tool. 

What does Constant Contact excel at?

• Drag-and-drop editor: Constant Contact offers a drag-and-drop editor. It allows businesses to create custom email campaigns.

• Integrations: Constant Contact integrates with other business tools, including WordPress, Shopify, and Salesforce. It allows for a seamless workflow across many platforms.

• Customer support: The tool offers good customer service. It includes phone, email, and chat support, to make it easy for businesses to get help.

• Social media integration: The tool allows sharing email campaigns on social media. With platforms like Facebook and Twitter and helping them reach a wider audience.

• Contact Management: Constant Contact provides a robust contact management system. It lets businesses track their contacts' preferences, activity, and engagement with their campaigns.

What are the areas where Constant Contact falls short?

• Limited automation options: Constant Contact offers lesser automation features than other tools. Some users have also pointed out the scope of improvement in designs. 

• Limited segmentation options: Constant Contact's segmentation options may be limited. It makes it harder for businesses to create targeted campaigns.

• Big learning curve: Some users have found the platform a bit tedious. Hence, it requires extra time and learning to use the platform's features properly. 

• Limited A/B testing: Constant Contact offers limited A/B testing options. It may be a disadvantage for businesses that rely on data-driven decision-making.

• Pricing: Constant Contact's pricing plans can be expensive. For businesses with vast email lists or those with more advanced needs.

What do Constant Contact’s users have to say?

Constant Contact is rated 4.0 stars out of 5. 

The tool has 4.3 stars out of 5 on GetApp.

How much does Constant Contact cost?

Constant Contact has paid plans starting at $9.99/month. It can get high as the number of subscribers increase.

So, Constant Contact is a good option for small businesses. The ones looking for an easy-to-use email marketing and automation tool. It comes with excellent customer support and social media integration.

But, there may be better options for businesses looking for more advanced functionality.

Bento

Bentonow is an email automation tool. It enables businesses to send and track targeted email campaigns to their subscribers.

It helps businesses of all sizes and industries.  It automates email marketing efforts and drives engagement and sales.

What are the key benefits of using Bento?

• Easy-to-use interface: Bento's handy interface allows users to create and send email campaigns.

• Personalization features: Bento provides personalized marketing automation solutions. It helps businesses connect with their audience on a deeper level. It then results in higher engagement and conversions.

• Automated campaigns: Bento allows you to create automated campaigns, saving time and resources. 

• Data Analytics: Bento provides detailed data analytics. It helps track the performance of the marketing campaigns. And optimize them for better results.

• Customer support: Bento has excellent customer support, assisting users whenever needed.

What are the limitations of using Bento?

• Limited integrations: Bento has limited integrations with other third-party tools. It can disadvantage businesses that want extensive integrations.

• No free plan: Bento does not offer a free plan, which can be a drawback for businesses with limited budgets.

• Limited analytics: Bento's analytics features are less advanced than some of its competitors. It can be a disadvantage for businesses that want detailed reporting.

• Limited automation workflows: Bento offers limited automation workflows compared to other tools.

• Limited template options: Bento has a limited number of email template options. It can be a drawback for businesses that want more customization options.

What do Bento’s Users have to say?

Bento is rated 4.9 stars out of 5 on G2.

How much does Bento cost?

The good thing about Bento is that they include everything in their plan. Bento offers custom pricing plans as per the needs of the user. They also offer a free trial.

They charge $30/month for upto 3,000 users.

AWeber:

AWeber is an email marketing tool. It facilitates businesses to create and send targeted email campaigns.

What advantages does AWeber offer?

• Autoresponder: AWeber offers advanced automation options. The autoresponder feature enables users to send automated follow-up emails to their subscribers. It saves them time and effort.

• Email Template Library: AWeber provides users access to many customizable email templates. It allows them to create professional-looking emails.

• Customer support: AWeber provides excellent customer support. It has phone, chat, and email support, with good knowledge base resources and webinars.

• Email Deliverability: AWeber has a high email deliverability rate. It ensures users' emails reach their subscribers' inboxes.

• Pricing: AWeber's pricing plans are competitive. It makes it an affordable option for businesses with smaller email lists.

What are the drawbacks of Aweber?

• Limited features: AWeber may not offer as many advanced automation and personalization features.

• Design capabilities: While AWeber offers a range of customizable templates.  A few users might feel that the design capabilities of AWeber could be better. Especially when creating more complex or stunning emails.

• Reporting: AWeber's reporting and analytics options may be less robust than other tools. It makes it difficult to gain insights into their email campaign performance.

• Complicated interface: Some users have reported the interface being overwhelming. 

What do Aweber’s users have to say?

Aweber is rated 4.2 stars out of 5 on G2.

The tool has 4.4 stars out of 5 on GetApp.

How much does Aweber cost?

AWeber offers free trial and paid plans starting at $16.15/month for up to 500 subscribers.

So, AWeber is a good option for businesses that value ease of use and affordability.  

Its limited design capabilities may not meet the needs of  advanced businesses. And its reporting and analytics options may not provide the level of detail needed.

Drip:

Drip is an e-commerce automation tool. It offers email marketing, automation workflows, and CRM features designed for online sellers.

What are the pros of Drip?

• Visual Workflow Builder: Drip offers advanced automation options. It includes visual workflow builders and trigger-based automation. 

• Segmentation: Drip offers advanced segmentation options. It allows businesses to segment their email list on customer behavior basis. This makes it easier to create targeted campaigns.

• Integrations: Drip integrates with many eCommerce platforms, including Shopify and WooCommerce. It allows for a seamless workflow across many platforms.

• A/B testing: Drip offers robust A/B testing options. It allows businesses to test different aspects of their campaigns. They include subject lines, content, and call-to-actions, to improve their results.

• Advanced Reporting: Drip provides users with detailed and actionable reporting. It includes revenue attribution, engagement tracking, and campaign performance analytics.

What are the cons of using Drip?

• Learning curve: Drip's advanced features and functionality may have a steeper learning curve. It requires businesses to invest more time in training and onboarding.

• Limited email templates: Some users have found Drip's email template library falls short.

• Workflows: Some users have shown dissatisfaction with their glitchy workflows. 

• Pricing: Drip's pricing plans can be expensive for businesses. Especially with more extensive email lists.

What do Drip’s users have to say?

Drip is rated 4.4 stars out of 5 on G2 and GetApp.

How much does Drip cost?

Drip offers 14-day free trial and paid plans starting at $39/month with unlimited emails.

So, Drip is great for advanced automation and segmentation options. It helps create targeted and personalized campaigns for businesses. 

But, its advanced features and functionality may need extra learning. And its pricing plans can be expensive for businesses.

HubSpot (Honorable mention)

HubSpot is a thorough marketing automation tool. It offers many features to help businesses of all sizes and industries. It automates their marketing efforts and drives engagement and sales. 

It is an all-in-one marketing platform. 

Email marketing automation, 

lead management, 

social media marketing, and more.

What are the strengths of HubSpot?

All-in-one solution:

HubSpot offers many tools and features at one place. 

It includes email marketing, social media, SEO, landing pages, and CRM. 

It makes it easy for businesses to manage their marketing efforts in one place.

Advanced automation features:

HubSpot offers lead scoring, innovative content, and behavior tracking. 

It allows businesses to create targeted and personalized campaigns based on subscriber behavior.

Integration with other business tools:

HubSpot integrates with other business tools too. 

They are e-commerce platforms, CMS systems, and chatbots. 

It allows businesses to streamline their marketing and sales efforts across different channels.

‍Comprehensive reporting and analytics:

HubSpot offers great reporting and analytics tools. 

They include attribution reporting, funnel visualization, and revenue reporting. 

It helps businesses make data-driven decisions and optimize their marketing efforts.

Good customer support:

‍ HubSpot offers excellent customer support, including live chat, phone support.

What are some of the drawbacks of using HubSpot?

• Cost: HubSpot's pricing plans can be expensive for businesses with smaller budgets.

• Steep learning curve: HubSpot's platform can be complex and take some time to learn.

• Limited design flexibility: HubSpot's landing page and email templates are easy to use. They have limited design flexibility. It makes it difficult for businesses to create customized campaigns.

• Limited social media features: HubSpot supports a very finite range of platforms.

What do HubSpot’s users have to say?

HubSpot is rated 4.4 stars out of 5 on G2.

The tool is rated 4.5 stars out of 5 on GetApp.

How much does HubSpot cost?

HubSpot offers a free plan for up to 1,000 contacts and paid plans starting at $800/month for up to 1,000 contacts.

So, HubSpot is an excellent option for a comprehensive marketing automation tool. It offers advanced features and excellent customer support. 

But, there may be better options for businesses with smaller budgets. Or those looking for a more handy platform.

Wrapping Up: Which Email Automation Tool is the best for sales outreach?

There are numerous Email automation tools available in the market that can streamline your sales outreach efforts. Each tool has its own unique set of features and benefits, including:

• Mailchimp
• ActiveCampaign
• SalesRobot

When selecting an email automation tool, it is essential to consider your business needs, budget, and goals. Here are some key considerations:

• Identify the features that are important to your business needs
• Determine your budget for the tool
• Consider the scalability of the tool as your business grows
• Look for tools that provide detailed analytics and reporting features

Whether you are a small business owner looking for an affordable solution or a large enterprise in need of advanced analytics capabilities, an email automation tool can help you achieve your sales outreach objectives. With the right tool, you can:

• Automate repetitive outreach efforts
• Send personalized messages to targeted prospects
• Manage and nurture leads more efficiently
• Track and analyze the performance of your email campaigns

Your email marketing campaign's success is dependent on how you write engaging content and optimize your campaigns based on data and insights. Here are some tips to keep in mind:

• Craft engaging subject lines and email content that is relevant and useful to your target audience
• Use data to track open rates, click-through rates, and other metrics to optimize your campaigns
• Use A/B testing to experiment with different subject lines, content, and CTAs to determine what works best

With the right email automation tool and a well-planned strategy, you can enhance your outreach efforts and increase the number of meetings and conversions.