An In-depth Guide To LinkedIn Company Pages
A LinkedIn company page allows a business to reach a wider audience, recruit top-notch employees, and inform and engage current and potential customers about the firm and its offerings.
A LinkedIn company page allows a business to reach a wider audience, recruit top-notch employees, and inform and engage current and potential customers about the firm and its offerings.
It's no secret that LinkedIn is a great marketing tool for B2B companies of all sizes since millions of professionals use the site to stay abreast of industry news, search for employment, learn new skills, and expand their professional networks.
There are several methods to promote your company on LinkedIn, but the corporate page is where you should focus initially.
A LinkedIn company page allows a business to reach a wider audience, recruit top-notch employees, and inform and engage current and potential customers about the firm and its offerings. If you want to promote your business or brand on LinkedIn, a LinkedIn company page is a way to go, while a personal profile is where you can showcase your expertise.
A Showcase Page is a subpage of your LinkedIn Company Page. It's a fantastic tool for showcasing a firm's range of products and services.
The updates and improvements made to the central LinkedIn Page will also be available on the Showcase Page.
You can now find the Showcase Pages section under the Affiliated Pages menu. Pages that are affiliated with your brand are called "affiliated pages."
It's a LinkedIn page for a business.
This is an example of a Showcase Page. It's essentially the same.
Over 55 million businesses compete for the attention of LinkedIn's more than 720 million members, making LinkedIn the largest and most active professional networking platform in the world.
Establishing your company as a leader in your field may be a game-changer for your business, and a well-optimized LinkedIn Company Page can help you do just that, among other things.
To begin, you need to sign up for your own LinkedIn account if you don't already have one.
Now, let’s get down to business.
Creating your profile is, of course, only the beginning of your involvement with LinkedIn. If you want your LinkedIn Company Page to stand out and make the most of this networking-focused site, read on for some expert advice.
With 660 million users and counting, LinkedIn has quickly become one of the most widely used social media platforms worldwide. Establishing and maintaining a professional profile facilitates networking opportunities. In fact, LinkedIn is capable of so much more. Since it contains the details of millions of job seekers, it is the first port of call for every company wanting to fill an open position.
Those in charge of a LinkedIn company page (whether as super admins or content admins) have the option of publishing articles highlighting their own expertise and interests on the page.
You may generate brand-new material or reuse existing blog posts and articles to add to your LinkedIn Company page.
You may see the articles on your LinkedIn Company page under the "Activity" tab. It will be broadcast to your network in their feeds and sometimes via push notifications. You may also share articles on other social media sites.
People can find your content through LinkedIn and external searches depending on your privacy settings. Articles you write can be shared with the public if your profile is configured to be visible to everyone. Find out what others may see when they visit your LinkedIn profile.
The LinkedIn mobile app does not support this function (at least not yet). An article can be changed or removed even after it has been published.
LinkedIn, a professional social network, has an excellent Google PageRank. This implies that when people look for your business online, they are more likely to find your LinkedIn page than any other online resource. It's for this reason that certain businesses may benefit from having a LinkedIn corporate page, even though not all businesses have access to this feature. Your organisation may require a LinkedIn company page if it does not come up in a Google search.
Get your company profile up on LinkedIn. However, not all businesses will receive profile invitations from LinkedIn. If you're part of a small company or you've recently launched your own venture, you probably don't have a profile. Not all major businesses have profiles. You should make a profile for your business if there isn't already one.
Establish a presence on the professional networking site LinkedIn. Using LinkedIn's search function, if you cannot locate a profile for the firm you are looking for, you should make one. LinkedIn's "Companies" section may be accessed by clicking the button labelled "Add a Company" on the right. Incorporate company details, logos, and a link to the firm's blog by following the provided instructions. Finish the setup procedure; else, your profile won't show up. There should be an immediate and consistent appearance of your business in Google results.
Search Google and look at the results on many pages. LinkedIn has a high search rank; however, other websites, such as those affiliated with universities and newspapers and other social networking sites, can occasionally be found higher in the results. It's possible that the LinkedIn company page won't appear on the first, second, or even third page of a Google search. This is why your Google profile may not display in search results, even when it actually does appear several pages down the list.
Improve your search engine rankings by adjusting your profile. To increase your company's visibility in Google's search results, implement the SEO strategies studied by search engine optimisation marketing expert Anthony Piwarun utilising his LinkedIn profile. For instance, you may enhance your company summary using search-engine-optimized keywords.
Reach out to LinkedIn, When a business's profile is built but isn't visible in search results. First, double-check that you spelt the firm name precisely as it appears in Google. If it is still not showing up, please contact LinkedIn. Not only should profiles surface in Google without manual intervention, but so should relevant information from other sources, such as Yahoo! and Capital IQ, as it becomes available.
If you want people to visit your page, you should include as much information as possible while setting it up. For some people, your company's presence on LinkedIn will begin and end with your Company Page. Provide as much detail as possible to encourage LinkedIn users to follow your company.
LinkedIn company page has many navigation panes. Ensure the following is filled out in the About section of your profile:
Check to see if any of the pictures on your site need updating, and give it a fresh look if they do. Replace your current profile picture with the new logo and make sure it's the correct size (300 x 300 px).
Is there a new product or advertising push from your company? Make sure your site visitors know about it! Create a "billboard" out of your profile picture by adding the logo for your latest advertising campaign.
Make sure your campaign's primary picture is front and center by replacing the current cover photo with a cropped version. Ensure that your image is 1128 pixels wide and 191 pixels tall.
After creating your LinkedIn company page, invite your coworkers to help manage it by giving them admin privileges. There are numerous tiers of Page Admins, each with varying privileges.
Distinct members of your team might be given specialised administrative duties to carry out different operations:
The people already working for you are the first and foremost LinkedIn brand advocates. Motivate them by offering incentives to include your company as an employer and to follow your page.
You may view their information on the LinkedIn company page. Your LinkedIn Company Page may also be linked to from their individual accounts.
Motivate your staff to spread the word about your company by having them post your material on the platform. How prominent was that team on your LinkedIn company page? Share the functionality with them and encourage them to tell their friends.
With interesting and helpful posts, you can get more people to follow you. People will want to follow your Page if they notice that you regularly upload useful information about your sector on it.
Content for your LinkedIn Company Page may include the following:
Do all you can to make your fans feel like you're listening to them. Be sure you respond to their comments and inquiries as a LinkedIn company page.
There is an option to respond to and comment on postings that mention your company. Engaging with your fan base demonstrates to your target demographic that the brand's success is founded on a genuine interest in its consumers. Greater people will see the post that you commented on, which means more exposure for your page.
To elaborate on your LinkedIn Page, you can create a Showcase Page. These additional pages serve to draw attention to certain parts of the company and target audiences. Your LinkedIn company page affiliated pages may be found in the "Affiliated Pages" section.
Showcase Pages, however, are not meant for temporary advertising initiatives. If you want them to flourish, you need a team of people to tend to them.
PepsiCo's LinkedIn company page is a great example of a Showcase Page. In order to promote the charitable work of the PepsiCo Foundation, the company established a Showcase Page. The visitors to this Showcase Page are different from those who frequent the Showcase Page for Gatorade Performance Partner, another PepsiCo subsidiary.
You've set up your LinkedIn company page and followed all of the best practices for your industry. Now that you have a LinkedIn company page, you need to see how well it is doing.
You may utilise LinkedIn's In-Page Analytics to track the performance of your business's Company Page. In the Admin View of your page, you'll see Analytics.
Inspect your records often. Keep tabs on your progress from month to month with the aid of monthly reports, and use that data to figure out what's working and what isn't so you can tweak your approach.
But what should you be keeping tabs on in monthly reports? Take a look at these crucial LinkedIn company page analytics for business pages:
You should examine the demographics of your growing fan base. You can see if your efforts are paying off by analysing the results, and you can expand your reach by learning more about potential new audiences. In order to fully comprehend your target market, it is important to keep an eye on the following demographic information.
Now, evaluate how well your LinkedIn company page and individual posts are doing to attract new visitors and keep them there. Every month, take a look at the statistics that shows how many people are engaging with your content.
Using stats, you can see the interest in each post type (picture, video, text, and poll). Sharing articles like these might help you attract more readers.
Through Acquisition, you can see how many visitors are brought in each month by your LinkedIn Company Page. Select Referrals & Social Networks from the menu.
Once only a place to post resumes, LinkedIn is now a major player in the B2B market. You may easily leverage LinkedIn's popularity with your LinkedIn Company Page. Follow the steps in this article to build your own LinkedIn Company Page, attract more followers, interact with potential customers, locate qualified candidates for open positions in your organisation, and investors, customers, and other interested parties.
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