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Instantly Review: The Truth About This Cold Email Outreach Tool [2026]

Discover everything about Instantly in this unbiased Instantly review. Find out if it is the ultimate solution for successful cold outreach or if you need an alternative tool.
Saurav Gupta
February 2, 2026
5
min. read

TL;DR

Instantly is an email-only outreach tool priced at $47-$358/month with unlimited email accounts and strong deliverability features. 

However, it has significant drawbacks: buggy software, limited reporting, no LinkedIn automation, and pricing that climbs unexpectedly. 

SalesRobot offers superior multi-channel outreach (LinkedIn + email) with AI features like Voice Clone, AI Appointment Setter, AI Variables, and SalesGPT for $59-$99/month, making it better for businesses serious about cold outreach.

"Want to boost my cold email outreach, but don't know if Instantly is the answer!"

Hi, is this👆you?

It sounds like you're on the hunt for a new tool to expand your outreach but aren't sure if Instantly is the one for you.

You're probably even willing to consider a better alternative if only someone weighed out the pros and cons for you.

Well, if that's where you're at then...

Good news!

You're in the right place because this unbiased Instantly review was written to help you understand the strengths and weaknesses of Instantly.

Super-awesome news! 🎊

By the time you've read our verdict, you'll have a clear picture of whether you should invest in Instantly or give it a complete miss.

So, don't skip this blog. You and I are just about to:

So, sit back and relax as I spill the tea on Instantly!

Funny gif asking reader to read on.
The Instantly homepage.

Instantly Overview

Instantly is an AI-powered email outreach tool that scales email campaigns.

Here are the Key features of Instantly:

Email Outreach:

  • Instantly allows you to scale your email outreach campaigns by sending unlimited emails.
  • You can warm up your email accounts indefinitely to ensure optimal deliverability to your prospects' inboxes.

AI Personalization:

  • Instantly's AI personalization feature tunes into signals like recent hires, product launches, and tech stack changes.
  • The AI updates sequences on the fly, referencing a prospect's new product or last interaction without manual intervention.

Email Validation:

  • Instantly offers a lead list cleaning feature to ensure the accuracy and quality of emails.
  • The tool includes a one-click bulk domain tester that checks if domains have all necessary records for effective cold emailing.

Campaign Builder:

  • Instantly helps you add variables, create sequences, and optimize email sending schedules for maximum deliverability and response rates.

Integrations:

  • Instantly provides integration with Clay.com and other CRM tools, enabling AI-powered lead enrichment.
  • The platform supports Zapier integration and webhooks, allowing you to implement advanced automation and streamline outreach processes.

Unibox:

  • With Unibox, you can manage hundreds of inboxes simultaneously, allowing you to mark leads, forward or respond to emails, and book meetings from one unified inbox.

Analytics:

  • Instantly offers a comprehensive analytics dashboard to track campaign performance, allowing users to identify successful campaigns, pause underperforming ones, and make data-driven scaling decisions.

What are the pros and cons of Instantly?

Instantly pros and cons list.

What do users like about Instantly?

  • User-friendly UI: Instantly's interface is intuitive and simple to navigate, making it accessible even for beginners starting their outreach campaigns.
  • Consistency: The software provides reliable and stable performance, ensuring a smooth experience without frustrating technical issues.
  • Good support with a fast response rate: Instantly offers commendable customer support, promptly addressing inquiries and providing assistance when needed.

[Instantly review by real customer👇]

A good review of Instantly.
Source: G2
  • Knowledge hub: Instantly provides a wealth of resources, including templates, guides, and a knowledge base, empowering users to enhance their cold email strategies.
  • Minimalist design: The platform lets users focus on essential key performance indicators (KPIs), enabling effective campaign evaluation and optimization.
  • AI-powered personalization: The platform helps increase reply rates through AI features that create personalized messages based on real-time prospect data and interactions.
  • Built-in email warmup: Instantly includes native email warm-up functionality, eliminating the need for additional tools and ensuring better deliverability.

What do users dislike about  Instantly?

  • Lack of advanced reporting and campaign statistics: Instantly could benefit from providing more comprehensive reporting features, such as sorting emails by the number of opens or scheduling based on recipient time zones, to enhance campaign analysis and optimization.

[Instantly review by real customer👇]

A bad review of Instantly.
Source: G2
  • Lack of Unibox stability: There have been instances where Unibox falters, causing a slight inconvenience for users.
A bad review of Instantly.
Source: G2
  • Buggy software: Many functionalities are broken. Despite a 2-month warmup, email progress reset unexpectedly. Bounced emails aren't detected properly, leading to duplicate sends. Campaigns often don't send on time or at all, and replies aren't detected accurately. 
Bad review of Instantly complaining about software bugs.
Source: G2
  • Lack of multichannel outreach: Instantly doesn't have a LinkedIn automation component (as of 2025), and so it misses out on one of the most productive channels in cold outreach.

[Instantly review by real customer👇]

Bad review of Instantly about not being fit for running campaigns.
Source: G2
  • Limited lead search: A user has suggested that looking for leads within campaigns can be quite a frustrating task.
Bad review of Instantly about lead search.
Source: G2
  • Labelled user email as spam: An upset user claims that not only did the tool mark his email as spam, but its email warm-up feature is also faulty.
A review claiming Instantly is a waste of money.
Source: G2

Instantly Pricing

Instantly offers a simple and transparent pricing structure designed to cater to businesses of all sizes.

Instantly pricing
Source: Instantly

It has 3 pricing plans:

The Growth Plan: Priced at $47 per month, provides

  • 1,500–2,000 credits every month to find and contact leads
  • Access to 450 million+ business contacts across the world
  • Smart filters to help you find the right people based on job title, company type, and similar profiles
  • Work email finder that uses multiple tools to get the most accurate emails
  • AI assistant that researches leads for you online
  • Built-in access to top AI tools (like ChatGPT and Claude)
  • AI email writer that helps you write outreach emails
  • Option to connect your own AI tools if you prefer
  • 100+ ready-to-use email templates made by other users
  • Extra info on leads like company size, what they do, and more
  • Bonus insights like job openings, company news, tech they use, and funding updates
  • Easy export to popular CRMs and outreach tools like HubSpot or Lemlist

This plan's built for anyone serious about B2B outreach. Founders, sales teams, and lead gen agencies get accurate contacts, AI tools to write and research for you, and everything you need to scale, all in one place.

The Supersonic Plan: Priced at $97 per month, offers everything in Growth, plus

  • 5000-7000/month Instantly credits

The Supersonic Plan's ideal if your business requires higher volumes and demands.

The Hyper Credits Plan: Priced at $197 per month. Apart from everything in Supersonic Plan, this plan also offers

  • 10K-200K instantly credits

They also have a custom Enterprise plan if you pay annually, with 200k+ credits and a dedicated account manager

And it's clearly made for large sales teams.

Top 3 Lesser Known Features of Instantly

Lesser known facts about Instantly.
  • Extensive resources for effective campaign setup:

Instantly Cold Email Accelerator offers many resources, including 50+ documents, SOPs, 600+ cold email templates, setup guides, and step-by-step instructions.

These resources provide users with valuable insights and techniques for setting up their campaigns effectively and increasing their chances of success.

  • Cold email vault for better outreach:

Instantly Cold Email Vault is a treasure trove of 200+ strategies and tools dedicated to optimizing cold email outreach.

You can explore various approaches, tactics, and tools to refine your campaigns, improve engagement rates, and drive better results.

  • Private Facebook community for learning and support:

A valuable platform for users to connect with other entrepreneurs in similar fields.

Within this community, you can share experiences, strategies, and challenges while receiving expert guidance and support from peers and Instantly's experts.

Summarizing Instantly:

  • Instantly is an email outreach tool powered by AI that helps you with all your email campaigns to drive better sales results.
  • It has features like email validation for accurate contact information, a versatile campaign builder, integrations, and Unibox for streamlined inbox management with analytics.
  • Instantly stands out due to its user-friendly interface, reliable performance, customer support, and learning resources that enhance data analysis and campaign optimization.
  • Its drawbacks lie around reporting features, Unibox update speed, buggy software, lack of multichannel outreach, limited lead search, and labeling user email as spam.
  • Instantly offers 3 services, each with multiple pricing plans.

Now that you've discovered Instantly and its potential for email outreach, addressing some drawbacks is important.

info

If you want to consider an alternative that doesn't have these issues, you might want to consider SalesRobot . It's a great tool for business owners or lead gen agency folks looking for an integrated email and LinkedIn outreach.

What sets SalesRobot apart is its ability to run efficient sales campaigns across multiple channels, leveraging the power of LinkedIn and email.

This robust platform enhances your outreach strategies and drives substantial revenue.

I won't make false claims about SalesRobot, but I will provide compelling reasons to consider our platform for superior sales outreach and remarkable results.

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SalesRobot - The ultimate alternative to Instantly for email + LinkedIn outreach!

SalesRobot is a sales engagement platform designed to help you create personalized Email and LinkedIn sequences, enabling efficient cold outreach while maintaining a personal touch.

Our platform can boost your sales pipeline by automating and tailoring your communication.

How is SalesRobot better than Instantly?

SalesRobot vs Instantly

SalesRobot offers many advantages over Instantly, making it a better choice for outreach and sales automation.

Multichannel outreach:

  • You can automate email sequences and save valuable time while increasing outbound sales.
  • Additionally, its LinkedIn automation feature enables with its 800 free InMails to open LinkedIn profiles, enhancing the reach and effectiveness of outreach efforts.
  • SalesRobot excels in hyper-personalization through pre-designed templates tailored for customized LinkedIn interactions with group members and event attendees.

AI-powered optimization:

  • Moreover, SalesRobot includes AI message optimization that ensures higher engagement and response rates by crafting messages that resonate with your prospects.
  • The platform helps you write high-converting LinkedIn messages and emails with its built-in AI, taking the guesswork out of personalization.

Flexibility:

  • SalesRobot empowers you to customize your marketing strategies for each campaign, optimizing efficiency and results. This personalized approach enables precise and impactful outreach to your audience.
A good review of Salesrobot claiming it is flexible.
Source: G2
  • It also seamlessly operates to avoid triggering LinkedIn's algorithm, ensuring smooth and uninterrupted communication.
  • It offers personalized follow-up messages, engagement sequences, and a user-friendly interface that allows users to manage multiple LinkedIn profiles efficiently, providing enhanced control and flexibility.

Here's what our hyper-personalized interactions look like👇

A hyper-personalized image created by Salesrobot.
Source: Salesrobot

Reporting and analytics:

  • It's a safe tool that provides valuable prospect insights for data-driven decision-making.
  • You can track real-time progress and evaluate the effectiveness of their sales campaigns using extensive reporting tools.
  • Additionally, the automated feature for sending birthday and congratulations wishes to prospects adds a personal touch and further enhances customer relationships.
A good review of Salesrobot.
Source: G2

It offers advanced functionalities and user-friendly features that significantly improve sales automation efforts' effectiveness and efficiency, making it a superior choice to Instantly.

And what if I told you that SalesRobot can auto-respond to your prospects, book meetings on your calendar with your dream clients, and create multichannel campaigns?

All on auto-pilot.

You might call that witchcraft, but it’s just a normal Tuesday for SalesRobot. 🧙

And it’s exactly what our AI Appointment Setter does!

AI Appointment setter in SalesRobot

In fact, Jason from Nexa Mortgage uses SalesRobot’s native AI functionality to handle conversations when he is unavailable. 

He notes that the AI follows up with people who have previously communicated with him, ensuring engagement occurs in real time even when he is focused on his primary business.

SalesRobot also offers AI Variables that go way beyond basic "Hi {FirstName}" personalization.

AI Variables in Salesrobot

They automatically reference recent company news, mutual connections, or professional achievements, making every message feel like you personally researched each prospect.

And you also get AI Smart Comment Variables that will actually go through your prospect's profile and come up with a personalized comment that sounds completely human.

smart comment variable salesrobot

You can now also skip boring text-only LinkedIn DMs that get ignored!

SalesRobot lets you send automated voice and video notes that get 3x more responses because prospects actually hear your personality and instantly trust you.

send voice notes in salesrobot

Here are a few areas where Salesrobot falls short compared to Instantly:

Limited personalization:

While SalesRobot boasts many excellent features, it wouldn't be accurate to claim it's flawless. It does have certain limitations, such as less advanced GIF and image personalization compared to some other tools. 

However, SalesRobot does offer an option for creating unique content through integration with Hyperise.

Also, with SalesRobot, you can utilize pre-made templates that still provide a personalized approach, ensuring your outreach feels genuine and authentic.

Additionally, SalesRobot now includes AI message optimization that helps create high-converting LinkedIn messages and emails, ensuring higher engagement and response rates through smart automation.

Pricing:

While Instantly costs slightly less than SalesRobot, it can drain you of your time and patience with its buggy software. 

Also you'll leave out the most important channel for cold outreach there is - LinkedIn!

With SalesRobot you'll get a smooth UI with superb customer support and a constant stream of warm leads for a few bucks more -

All thanks to its solid LinkedIn automation and versatile AI features I mentioned previously. 

And since we're on its price, let's jump into SalesRobot's pricing plan.

How much does SalesRobot cost?

SalesRobot has 3 plans that cover everything you might need. 

SalesRobot pricing

The first one is

Basic: $59/month billed monthly

  • 1 active campaign
  • Limited daily quotas
  • Advanced dashboard & reports
  • Complete performance automation

The second is:

Advanced: $79/month billed monthly

  • Unlimited active campaigns
  • Full daily quotas
  • Advanced dashboard & reports
  • Complete performance automation
  • A/B testing
  • Personal inbox
  • Webhook & Zapier integration
  • Export leads into CSV

And finally, we have:

Professional: $99/month billed monthly

  • Unlimited active campaigns
  • Full daily quotas
  • Advanced dashboard & reports
  • Complete performance automation
  • A/B testing
  • Personal inbox
  • Webhook & Zapier integration
  • Export leads into CSV
  • Team management
  • Activity control

Still in two minds?

We've got a 14-day free trial

No credit card or phone number required.

{{mobile-cta}}

Is Instantly worth it? The final verdict

So, we're finally about to answer the question you've been scrolling all this way for!

Ready? Here goes -

A funny meme.

Haha! Just kidding!

Instantly is a good choice if you're looking for an email outreach tool, but remember - it doesn't have LinkedIn automation capabilities.

On the other hand, SalesRobot is a multi-channel sales outreach platform that helps you bag leads through LinkedIn and email

info

Instantly costs slightly less than SalesRobot, so if you're on a budget and are willing to risk buggy software that frequently faces issues then maybe Instantly could work for you.

But if it's just the price that's stopping you from experiencing the difference that SalesRobot brings to the table then do sign up for the FREE 14-day trial.

We don't ask for your credit card or phone number.

Seriously, what could possibly go wrong?

Hope this Instantly review helped.

See you around!

Disclaimer: The content of this blog post reflects our own opinions and judgements based on our research and experience as of published date. Comparisons made to other software or tools are for informational purposes only and are based on publicly available information and our own analysis. We don't claim absolute accuracy and encourage readers to conduct their own research to form their own opinions. While we may discuss competitor offerings, our primary focus is to showcase the features and benefits of SalesRobot. SalesRobot isn't affiliated with any other software or tool mentioned in this blog post.

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Messaging interface showing LinkedIn conversations and a chat reply box with the text 'Great to connect.'
Videos and Voice Notes

Wow your leads by cloning yourself and sending personalized videos and voice notes to each lead on LinkedIn.

Learn more ➙
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AI Inbox Manager

If you don't reply to leads within 5 mins, your chances of converting them fall by 50%. Our AI replies on your behalf instantly! (and yes, you can train it)

Learn more ➙
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Analytics

Don't shoot in the dark. Get detailed analytics on what's working

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Team management

SalesRobot allows you to invite other team members, so that they can add their LinkedIn Account, run outreach campaigns and get amazing results just like you.

Learn more ➙

What are you waiting for?
Start reaching out to your dream customers today

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Meet some SalesRobot users

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65% response rate | $1mln+ in funding raised

We reached out to 400 busy agency owners and received 148 replies—a 65% response rate. SalesRobot makes your messages feel human and personal and people actually respond!

Anton Titov
Anton Titov
Founder at Archway.Finance
youtube icon
infographic showing  percentage reply rate, client photo

57% response rate | 5-10 quality leads per month

I have about 20 different campaigns with SalesRobot. I like to try a lot of things, a ton of A/B testing.

Joey Kennedy
Joey Kennedy
VP Sales at KMS Healthcare
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infographic showing  percentage reply rate, client photo

37% response rate | 20+ lead magnet asks per month

SalesRobot does have built-in proxy protection, so my LinkedIn campaigns don't get flagged, which is really good."

Chad De Wet
Chad De Wet
Owner at Live Leads
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41% response rate | 36 replies per month

We included a lot of follow up in SalesRobot. This was a nine or ten message sequence that kept us top of mind.

Alex Galbreath
Alex Galbreath
Operations at Flying V Group
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48% response rate | 10+ leads per month

SalesRobot is not a selling tool, it is a conversation starting tool.

Nick Gupta
Nick Gupta
Founder at MailerCraft
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54.5 % acceptance rate | 40 % response rate

What worked exceptionally well was connecting SalesRobot campaigns to a landing page with a video sales letter that helped bridge the gap. We actually got some people that booked straight in through that.

Alex Sardinha
Alex Sardinha
Founder at Inonda Marketing
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49% response rate | 30+ quality leads per month

We have worked with one hundred plus companies to date, and SalesRobot has been really helpful to us.

Pooja Jagwani
Pooja Jagwani
Owner at Buzz Up Marketing
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What are you waiting for?
Start reaching out to your dream customers today

Free Trial (14 days)
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