Customize Your LinkedIn URL (Step-by-Step Guide)

TL;DR:

• Your default LinkedIn URL is your name plus a random string. A custom one (linkedin.com/in/yourname) is cleaner, easier to share, and looks far more professional.
• Customize it in 5 steps: Me > View Profile > Public profile & URL > Edit your custom URL > save.
• Format rules: 3-100 characters, letters, numbers, and hyphens only. No spaces, no special characters, no using the word "LinkedIn." Case doesn't matter.
• Limits to know: you can change it 5 times per 180 days, and your old URL stays yours for 6 months unless you unlink it.
• Company pages work differently. Once you change a Page URL, LinkedIn doesn't guarantee a redirect, so someone else can claim the old one right away. Update your links immediately.
• Getting an "invalid URL" error? Shorten it, strip out spaces and special characters, or pick a different one. LinkedIn won't hand out taken URLs on request.
• SalesRobot takes it from there, messaging hundreds of prospects on LinkedIn on autopilot with AI voice notes, video messages, and an AI Appointment Setter.

A professional URL like linkedin.com/in/yourname makes you more memorable and easier to find than the default random numbers.

Your LinkedIn profile is more than just an online resume; it's your personal identity and your personal brand.

Trust me, it is crucial to optimize your LinkedIn profile, if you wanna stand out from the rest.

But, here's the thing, once people optimize their LinkedIn profiles, there is one thing that they forget, and it also plays a huge role in optimization.

That's right, I'm talking about your LinkedIn URL.

Well, you've come to the right place if you're someone who wants to know about:

👉 Customizing your LinkedIn profile URL

or

👉 Where to find it and how to share it?

I've compiled everything in this blog, so you're gonna find out:

➡️What is your LinkedIn URL, and what's the correct format for it?

➡️How to get a LinkedIn profile URL?

➡️How to customize your and your company's profile link?

➡️Steps to shorten, edit, and share your URL, and

➡️Some additional LinkedIn profile URL hacks and 3 quick fixes for 'invalid LinkedIn URLs.

And no, it's not all technical jargon that'll make you fall asleep.

I'll also provide some useful insights into how to structure your LinkedIn profile URL and show you some quick fixes if your LinkedIn profile link is not working.

So grab your favorite drink, and let's get started!

What is your LinkedIn URL?

Your URL is a link to your LinkedIn profile that you can share with your contacts to professionally connect with them.

This makes it super easy for others to find you on the platform. Here's an example for reference:

You can also customize your profile link to make it easy to share with others.

Your public profile URL is what you share with potential employers, colleagues, and friends. Making it unique and professional will make you memorable.

Let's understand this better with the help of an example:

Which one of these looks more professional and easy to remember to you? Get my point?

But LinkedIn isn't just for individuals.

Companies have profile URLs too! It's how you can check out what a company is up to, who works there, and more. We'll also talk about how to customize your company's profile link below.

What is the LinkedIn URL Format?

Your default URL starts with "https://www.linkedin.com," followed by your full name and a random string like this:

https://www.linkedin.com/in/anushkaa-27h561463

Now, let's talk about the format for a profile link:

‍Hundred is the Limit

Your URL can be anywhere from 3 to 100 characters long. So, whether your name is long or short, LinkedIn's got you covered.

Case Doesn't Matter

LinkedIn URLs are case-insensitive. In simpler terms, it doesn't matter if you type your name in uppercase or lowercase; it works either way.

No Space Allowed

Spaces are a big no-no. You cannot use any spaces. It's all about squishing your name together, like "jack-smith" instead of "Jack Smith."

No Special Characters

So, what characters can you use in the URL? Special characters, like @, #, $, %, etc., are not allowed. Just plain letters, numbers, and hyphens please

Avoid 'LinkedIn'

Lastly, don't include the word 'LinkedIn' in your URL. It's implicit, and everyone knows it's your LinkedIn profile.

This matters because a simplified and tidy link is easy to share, stands out, and looks professional too!

How to Find Your LinkedIn URL?

If you're still wondering, "But how do I find my LinkedIn URL?" Don't worry, it's pretty simple, and I'll get to it right away.

Here's how to find it:

How to Find LinkedIn URL on the App

Tap your name, and then tap the three dots next to the 'Add Section' button."

Tap 'Contact info' — your profile URL will be right there. Tap it to copy."

This works for iOS too! Next, let's see how to find it on the website.

How to Get a LinkedIn Profile URL on the Website

Click on 'Me' in the top-right corner of your homepage and select 'View Profile' from the dropdown

Copy the URL from your browser's address bar, or grab it from the 'Public profile & URL' box on the right-hand side

If you look at the profile URL carefully, you can see that there is a name and a bunch of numbers after it.

It doesn't look all that appealing does it now? So, is there a way to customize it?

Yup, there is. It's just 5 easy steps, let me guide you through it.

How to Customize LinkedIn URL in 5 Easy Steps

Now, let's talk about how to make your LinkedIn profile and company page stand out with a personalized URL. It's super easy, I promise!

Customize your LinkedIn profile link

On your profile page, look at the top-right — you'll spot the 'Public profile & URL' section. Click the edit (pencil) icon.

LinkedIn opens the 'Public profile settings' page. Scroll to the right-hand panel and find 'Edit your custom URL.'

Click the edit icon beside your URL, type in your new custom URL (3–100 characters, no spaces or special characters), and hit 'Save.'

Voilà! Your profile URL is now as unique as you are. But wait, what if you need to customize your company's profile URL?

Company pages work differently on LinkedIn than a personal account for sure. However, that doesn't mean that customizing a business page's profile link is complex.

How to Customize Your Company's LinkedIn URL

Customizing your company's link is a simple yet effective way to improve your brand's online presence and make it easier for people to find your business on the platform.

Follow these 3 simple steps to create a customized URL for your company:

1. Open your company page in admin view and click the 'Edit page' button.

2. In the panel that opens, go to 'Page info' — you'll find the 'Public URL' field there. Enter your new URL and click 'Save.'

There you go! You've just given your company's LinkedIn presence a personalized touch and made it easier to share and engage with the world.

Note: Company page URLs work differently from personal profiles. The big catch: unlike a personal URL (which redirects to you for six months), once you change a LinkedIn Page URL, LinkedIn does NOT guarantee a redirect — your old Page URL can be claimed by another Page or Showcase Page right away. So update every link pointing to your Page as soon as you change it.

How to Create a Short LinkedIn URL for Easy Sharing Using a LinkedIn URL Shortener?

Is your profile link not working? A primary reason is that you picked a name too long.

Why use a short LinkedIn URL?

Creating a short LinkedIn URL will make it easy to share, but can you shorten it for free?

Good news - Yes, you can! Here's how:

Go to your profile and click the pencil icon in the 'Public profile & URL' section on the top right.

In the new tab, click the edit icon under 'Edit your custom URL,' trim your URL down to something short (your name or initials work best), and save.

Remember to keep the URL short and sweet, and you can go ahead and save it.

Now, You're all set with a profile link that's easy to share and looks professional.

Oh and btw, to make your work easier, you can also use a free URL shortener that will automatically shorten your profile link in no time!

These LinkedIn URL shortener tools work great for creating even shorter links for social media posts and business cards.

Can you Change the LinkedIn URL?

So, you've learned how to find your profile URL, customize it, and even shorten it.

Now, what if you set the wrong one or you simply wish to change it?

Well, you're in luck because you can change it just as easily as you customize it.

How to change LinkedIn URL on Phone

That's it!

If you are using LinkedIn on your desktop, you simply need to follow similar steps as discussed in the customization process, and your new URL will be ready in seconds!

How to Share LinkedIn Profile Link

Just follow these simple steps, and you'll be on your way to connecting with the world.

To share your unique URL from the app:

Tap 'Contact info' or use the share options shown — 'Send in a message' to share with a connection directly, or 'Share via...' to copy the link or send it through any app on your phone.

That's it! Now, you can quickly share it on your resume, email signature, or wherever you wish to in just a few clicks.

Here are a few things to keep in mind about your LinkedIn Profile URL

I came across these pointers as I tried to change my profile link through the years; that I decided to share with y'all.

Custom Links Are Not Provided Upon Request

If you try a custom URL and you get an error message saying it's unavailable, it's unavailable PERIOD.

Sending requests to LinkedIn is useless, as custom URLs are not provided upon request. Try another one or mix up some numbers; it should work.

It Can Be Changed Five Times in a Six Month Period

If you're thinking about changing your profile link often, hold your horses. Here's the catch.

Like I said before, while LinkedIn allows you to change your profile URL, you can only change it up to 5 times within a period of 180 days.

Your last URL is Still Yours For Six Months Unless You Unlink It

Your previous link is still yours for six months, even if you change it. But remember, once you unlink it, other users can claim it after seven days.

To unlink your URL, go to your LinkedIn profile and tap on the edit icon in the Public Profile and URL". section.

Now, when you tap on the edit icon beside 'Edit your Custom URL,' you will notice right below the text box there's a section with a drop-down that says 'See prior custom URLs that might be linked to you.'

There, you can see all the URLs previously linked to you and can easily unlink them.

But wait..

How to fix an 'invalid LinkedIn URL'? [+3 Quick Fixes For Each]

If you've been wondering, 'Why my LinkedIn URL is invalid,' you're not alone. We've all been there.

Let's fix that hiccup together with these 3 super quick solutions.  

If You Cannot Change Your URL, You Can

Remember when I said a hundred is the limit?

It's enough for most, but if you're among the ones who have never-ending names or numbers on their LinkedIn profile link, shorten it.

LinkedIn doesn't like a link above 100 characters ( is it really needed?)

Using spaces/ whitespaces/ special characters in your URL is a big no-no, as LinkedIn will never accept such URLs.

Simplify your customized URL as much as possible. It's for your own good, trust me!

If your chosen URL is unavailable,  no point fussing over it, just pick another one that is unique to you and call it a day. Minor number/ alphabet changes work efficiently. It's all good. Really.

Sending requests to LinkedIn for URLs that are unavailable won't help, as they explicitly mentioned they DO NOT provide profile URLs on request.

If The URL is Inaccessible After Sharing

Go to 'Me' > 'View Profile' > 'Public Profile & URL' and scroll down in the same column where you customize your URL to see if your profile's public visibility is on or off.

Turn it on if it isn't already, please.

Did you type the correct link while sharing? Are you sure? Recheck if there's an error to see if you mistakenly added spaces or left something.

Okay, so the public profile visibility is on, and you did not make a typo, so what's the problem? Maybe you updated your link but remembered an old one and mistakenly shared it.

I get it; less probable, but it is still a possibility.

Fixing LinkedIn Link Preview Issues

Sometimes when you share your LinkedIn URL, the link preview might not work properly or appear broken. This is a common issue that happens when platforms like Facebook, Twitter, or other social media sites can't properly read your LinkedIn profile information.

If your LinkedIn link preview is not working, here are some quick fixes:

Wrapping it up,

I hope this guide covered everything you need to know about your or your company's LinkedIn URL.

Creating a short and catchy LinkedIn URL for your personal profile or even your company's profile is an essential part of your profile optimization.

This way, you can easily share your LinkedIn profile to others.

Once you have these in place, think about your outbound strategies, especially if your goal is lead generation from LinkedIn.

Just FYI, SalesRobot can also help you automatically message 100s of people on Linkedin. It's the safest LinkedIn automation tool out there to get you 100s of leads each month on autopilot.

SalesRobot also helps you share profiles and follow up automatically — and it goes further than typical automation tools. You can send AI-personalized voice notes and video messages on LinkedIn at scale (users report 40%+ reply rates on voice campaigns), and the AI Appointment Setter add-on replies to leads in your inbox within minutes and nurtures them until they're ready to book. Because it runs on the cloud using LinkedIn's mobile-app APIs (no Chrome extension), it's one of the safest options out there and keeps working 24/7 even when your laptop is closed.

→ drop voice or video messages to stand out  

→ use AI Variables to personalize text messages

→ let the AI Inbox Manager handle replies until the lead's ready to chat. 

If you're interested, we offer a completely free 14-day trial. No credit card or phone number is needed — just your email, and you're good to go!

Book a demo today!

Frequently Asked Questions

Are LinkedIn Premium discount or '12-month activation' links safe?

Be careful. LinkedIn doesn't sell public promo codes, so third-party sellers offering '75% off 12-month activation links' are risky and unofficial. The legitimate discounts are annual billing (up to ~33% off), the win-back offer (often 50% off for 2 months if you start to cancel), and free Premium for eligible US veterans.