Are you currently using Moosend for email marketing? If I’m not wrong, Then you're probably aware of the tool’s capabilities.
However, This blog on Moosend Review is designed for you if you're still struggling to get the desired results out of the tool, as you might probably be considering Moosend for your email automation needs.
This blog will help you learn more about what exactly email marketing and email automation are and how these two differ from each other.
With the right email automation tool, you can create targeted and personalized campaigns to grab your customers' attention.
We'll dive into Moosend's email marketing capabilities and show you how to use them to your advantage.
And we will help you explore the best alternative for all your email automation outreach that can increase your email open rates and drive more conversions.
Keep reading and discover everything about Moosend so you make an informed decision!
What is Moosend?
Moosend is a comprehensive email marketing tool that lets its users create and send promotional emails and aid in developing landing pages.
With Moosend, you can create email campaigns, handle subscribers, and monitor performance.
It helps you send unlimited emails to your contacts with high deliverability rates. As it makes sure your emails are delivered to inboxes and track how people interact with your emails.
Moosend has made email marketing inexpensive, and they want you to utilize it for the best results.
What is Moosend used for?
Moosend is a tool for successful email marketing, offering various features for users to create visually appealing newsletters and automate email campaigns across different devices.
What is an Email Marketing Platform?
An email marketing platform refers to software that streamlines the process of sending emails to subscribers and customers in a more organized and efficient manner.
With its automation capabilities, email delivery monitoring, and personalized email generation features, an email marketing platform helps optimize email marketing campaigns.
How can Moosend help you?
Moosend helps you send bulk emails, create customized campaigns, have your own mailing lists and segmentations, and do campaign deliverability analysis.
Who are the typical users of Moosend?
Many businesses, including startups, agencies, publishers, SaaS companies, and large companies, use Moosend for email marketing.
What does Moosend offer?
Here are the key features Moosend provides:
Moosend provides help for sending your first email blast. There are 4 email campaigns available on Moosend:
Regular Campaign- This campaign is a default for newsletters and promotional emails.
A/B Testing - It has three elements of your email campaign:
Email body: Since various layouts, text, images, and calls to action can impact how well your email blast performs, the email content is essential
Repeatable Campaign- It allows you to do campaigns for non-RSS pages.
RSS Campaign- It can build email blasts from existing online content.
A real-time customized subject line enhancer tool is another feature of Moosend that suggests campaign subject lines to raise deliverability and open rates.
The Spam Test from Moosend calculates the likelihood of your email being classified as spam.
You receive a percentage grade for the exam, with 100% meaning that your email will reach the inbox and 0% meaning that it will go to the spam folder.
Segmentation and lists
Your main goal in email marketing is to expand your mailing list and reach more potential customers.
With Moosend, you can quickly add contacts from different sources and import them into email lists.
However, sending the same message to everyone on your list only works well if your subscribers have diverse demographics.
You need personalized campaigns with tailored emails that target particular target segments if you want to have an impact.
Moosend's Segmentation feature allows you to segment your customer list based on different criteria, such as:
Cart abandon habits,
Web/mobile browser usage, and more.
You can create unlimited groups to classify your customers based on their interests.
Growth tools consist of Landing Pages & Subscription forms.
It's simple and consistent to create a landing page in Moosend by following the same steps as making an email.
You can also add different signup forms, including.
Floating bar and box
Fullscreen and promotional popups
Moosend provides statistics on the number of views and conversion rates for subscription forms.
Moosend is a tool that can help with email marketing. One of its features is email automation, which makes repetitive tasks more manageable.
You can create campaigns from your existing email lists and tailor the email to your needs.
You can design your emails with various templates and layouts available.
There are various templates to choose from for your good-looking email. You can even remove subscribers from a list if they need to open your last few emails.
You can schedule your email delivery accordingly.
Moosend can also automate tasks like sending targeted emails to subscribers who click on specific links in your newsletter or segmenting your list based on link clicks.
Moosend analyzes standalone and repeated email campaigns, allowing you to improve your email marketing strategy constantly.
The analysis options include a performance overview that covers essential metrics such as open rates, click rates, and unsubscribes.
Additionally, you can track recipient activity, which provides insight into how subscribers interacted with your campaign, including who opened it, clicked links, and unsubscribed.
With the tracking link clicks option, you can see a click map that shows which links in your email were clicked and how often.
You can also track email clients and devices to see what devices, email clients, browsers, and operating systems your subscribers use.
Moosend also offers an interactive map that shows campaign performance stats by location.
You can use Moosend to connect to platforms that help manage your customer information, check your email list for errors, and find new potential customers.
When you connect these services to Moosend, you can show your products in your emails or set up automated messages that suggest other items to buy.
Moosend connects with Zapier and Piesync, which lets you track your website metrics.
Other Moosend's integrations include SMTP service, ConnectWise Manage, LiveChat, WordPress plugin, and Salesforce.
How is Moosend priced?
Moosend offers 3 Plans currently:
Free Trial: Valid for 30 days. This plan includes unlimited emails and options for 1x Automation workflow with 1x landing page/forms.
Pro: $9/month. This plan includes unlimited emails, automation workflow, landing pages/forms, and an SMTP server.
Enterprise: Custom. It has all features in the pro plan, with an account manager, SSO & SAML, Dedicated IP, and priority support.
What are the drawbacks of Moosend?
Moosend, while helpful, has some significant drawbacks to keep in mind:
Separate User Interface: Moosend has its own user interface separate from Gmail, which can be frustrating and time-consuming to switch between.
Limited Features: Moosend's base plan needs to include essential features like priority support and custom reporting, which are only available in their Pro and Enterprise plans.
No Mobile Support: Moosend doesn't offer a mobile app for managing email campaigns, which can be inconvenient when you're away from your desk.
Minor Glitches: The drag-and-drop editor is difficult to use.
Moosend Reviews on G2
Moosend's overall rating on G2 is 4.7 out of 5. Let’s look at some of the positive and negative Moosend reviews on G2.
Positive Moosend Review on G2
“Marketers find email automation incredibly helpful, and Moosend offers a wide range of ready-made templates to choose from. What sets Moosend apart is its unlimited email-sending feature, which is often limited in other software. On top of that, Moosend is an affordable option compared to its competitors.”
Negative Moosend Review on G2
“The setup for Moosend was difficult. You had to have more than average knowledge to get it setup to send using your email address. Also, they removed free accounts.”
Moosend Review on Capterra
Moosend's overall rating on Capterra is 4.7 out of 5. Let’s look at some of the positive and negative Moosend reviews on Capterra.
Positive Moosend Review on Capterra
"I enjoy the simple, but powerful use of this software. It's design and user-friendly."
Negative Moosend Review on Capterra
"Overall I was extremely disappointed as they do not specify what industries they do not support. I ended up wasting time with them."
Salesrobot: The Best Alternative to Moosend
Salesrobot is a platform for sales engagement, transforming how sales teams and lead generation businesses approach their work.
By automating the outreach process, Salesrobot helps Sales reps maximize their outreach efforts and get more meetings.
Connecting with prospective leads on LinkedIn has never been more straightforward than it is now.