Lead Generation

Reply.io Review: We read 50+ reviews, tried the tool for 14 days, and here's what we found

Discover how to scale your sales outreach with our in-depth Reply.io review! Learn the pros and cons of this tool to see if it suits your business.

Saurav Gupta
Founder & CEO
June 18, 2024
Table of contents

This Article Is For You… 

If you work in a B2B sales team or a lead generation agency.

If you’re looking to improve your sales outreach, you've come to the right place! 

For your convenience, I've put together a thorough Reply.io review.

I am here to provide you with an in-depth Reply.io review based on my own experiences and the feedback of hundreds of other users on various review sites.

Here's what you can expect from this Reply.io review:

Take a seat, pour yourself a cup of coffee, and let's explore Reply.io together.

By the end, you'll have all the necessary information to decide if Reply.io fits your business.

Let's get started, shall we?

What is Reply.io? 

Reply.io home page.
Source: Reply.io

Reply.io is an AI-powered sales automation platform that supports sales and marketing teams with cold outreach on email and other channels. 

It allows you to engage with potential prospects through cold emails, SMS, cold calls, WhatsApp, and more to help them land meetings with prospects who might be interested in your product/service.

Reply.io helps with both inbound and outbound leads, including manual and automated emails and messages on other channels, making it an all-encompassing solution for businesses looking to streamline their cold outreach.

It helps you save time and reach out to more of your dream customers by email, LinkedIn, call, WhatsApp, and more.

The Top 5 features of Reply.io that users like the most

Here are the top 5 features that users like the most:

Most liked features of Reply.io.

Seamless Integration:

Reply.io stands out for its seamless integration with popular software and platforms like Salesforce. 

Reply.io review by customer on g2.
Source: g2

This means that users can easily connect their existing systems with Reply.io, allowing them to access all the features and benefits without having to switch back and forth between different applications. 

Some key points about this feature are:

  • Users can sync their data effortlessly, ensuring that all their valuable information is up-to-date and readily available.
  • By integrating Reply.io with their existing systems, users can streamline their workflow and eliminate the need for manual data entry or data migration.
  • The seamless integration also means that users can leverage Reply.io's capabilities directly within their preferred software like Hubspot or Salesforce, making it a seamless part of their existing processes.

Email Tracking:

With Reply.io, users can track the performance of their email campaigns and gain valuable insights into prospect engagement. 

This feature offers several advantages, including:

  • Users can easily see if their emails have been opened, allowing them to gauge the level of interest and engagement from prospects.
  • Tracking email opens provides actionable data that users can use to optimize their email campaigns and improve their overall outreach strategy.

Multi-Channel Approach:

Reply.io takes a multi-channel approach to outreach, enabling users to connect with leads and potential clients through various channels. 

Reply.io review on g2.
Source: g2

This feature offers a range of benefits, including:

  • Users can leverage multiple communication channels such as email, LinkedIn, phone calls, and SMS to reach prospects, increasing the chances of engagement.
  • By utilizing different channels, users can target prospects based on their preferred communication method, enhancing the overall response rate. 
  • A multi-channel approach also diversifies the outreach strategy, reducing the reliance on a single channel and increasing the likelihood of reaching and converting prospects.

Personalization and AI Tools:

Reply.io incorporates AI-powered features that provide personalized suggestions to improve reply rates and optimize outreach campaigns. 

This feature offers the following advantages:

  • Users can benefit from AI-enhanced email templates that are designed to resonate with recipients and increase response rates.
  • AI insights provide users with data-driven recommendations on how to improve their outreach strategy and optimize their messaging.
  • By leveraging AI tools, users can stand out from the competition, make their messages more relevant, and increase the likelihood of generating positive responses from prospects.

Email Validation:

Reply.io offers an email validation tool that helps users ensure the accuracy and deliverability of their email addresses. 

This feature brings the following benefits:

  • Users can verify the validity of email addresses, reducing the risk of sending emails to incorrect or non-existent addresses.
  • The email validation feature helps users maintain a clean and high-quality email list, reducing the likelihood of bouncing emails and preserving their sender reputation.

The Top 7 Things Users Hate about  Reply.io 

Here are the top reasons why users do not like Reply.io: 

Top cons of Reply.io.

Predatory Billing Policy: 

  • Users have raised concerns about Reply.io's pricing practices. 

They initially attract customers with low prices but then enforce a mandatory three-month minimum that is not clearly disclosed.

  • The absence of a straightforward cancellation option and an auto-renew button leads to unexpected charges. 
  • Their support is limited to a chatbox, which is also not 24x7, and no email or phone support is available. 
  • When users seek refunds for wrongful charges, they are often denied, stating there’s no refund policy available. 
Reply.io review on g2.
Source: G2

Problematic LinkedIn Integration: 

  • The integration with LinkedIn has been problematic for many. 
  • Users have reported bugs that have even resulted in their LinkedIn accounts being blocked.
Reply.io review on g2.
Source: G2

Lack of Built-In Email Warmup: 

  • Reply.io does not offer built-in email warmup capabilities, forcing users to rely on third-party tools like MailToaster, which adds unnecessary complexity to their workflow.

Unreliable Chrome Extension: 

  • Users have found the Chrome extension to be slow and inconsistent, often failing to find email addresses as expected.
Reply.io review on g2.
Source: G2

Difficult User Interface: 

  • Many users find the interface non-intuitive and difficult to use. 
  • Basic tasks require too many steps, and the terminology and rules can be confusing, particularly for new users, leading to a poor overall user experience.
Reply.io review on Capterra.
Source: Capterra

Inadequate Customer Support: 

  • Users have reported difficulties in getting help from Reply.io’s support team.
  • Responses are often slow, and interactions with support staff have been described as unhelpful and sometimes rude.
Reply.io sales engagement pricing plans.
Source: G2

High Cost: 

  • The cost of using Reply.io is seen as too high, particularly for small businesses. Many users feel that the pricing does not match the value they receive.

How much does Reply.io cost?

Reply.io offers a range of pricing plans to cater to different needs and requirements. Let's break down the pricing details for each plan:

Sales Engagement:

Reply.io AI SDR pricing plan.
Source: Reply.io

Email Outbound: $59 per month

This plan is intended to help scale your outreach process efficiently. You'll get support for 1,000 active contacts each month

Plus, you can automate your emails and use unlimited mailboxes

It also includes unlimited email warmup, so your messages reach their destination without a hitch. It gives an added benefit of unlimited contact storage and emails

And to keep everything organized, there's a centralized inbox and an anti-spam suite to ensure deliverability. 

If you go for the annual plan, you'll even get onboarding with a Customer Success Manager. 

It's a great way to start with 1,000 active contacts and 1,000 data search credits, and you can sign up for free.

Multichannel: $99 per user per month

This plan gives you unlimited active contacts and lets you automate your outreach across multiple channels

Each user gets 5 mailboxes and the benefit of unlimited email warmup and contact storage. You'll also enjoy unlimited emails monthly, making it easier to manage your campaigns. 

Similar to the Email Outbound Plan, this one also includes a centralized inbox and an anti-spam suite for better deliverability. Plus, you get 1,000 data search credits.

Annual subscribers receive onboarding with a CSM, and you can start with a 14-day trial to see if it fits your needs. 

Agency: Starting at $166 per month, billed annually

If you’re managing outreach for clients, the Agency plan might be just what you need. 

This plan supports unlimited clients. You get all the benefits of email automation and unlimited mailboxes, with the added advantage of unlimited email warmup and contact storage. 

You'll never worry about running out of emails since it's unlimited monthly. 

An agency dashboard helps you keep track of everything, with roles and permissions for team members.

You can contact their sales team to learn more about this plan. 


Reply.io AI Chat pricing plan.
Source: Reply.io 

The AI SDR plan, priced at $299 per month, is designed to offer continuous support with digital sales development representatives operating around the clock. 

While it aims to provide constant engagement, the high cost may be a consideration for some businesses.

It supports 1,000 active contacts per month and provides AI-created Ideal Customer Profiles along with 1,000 real-time B2B contacts

You’ll benefit from high-accuracy emails and can choose between autopilot and copilot modes for automation

This plan also includes unlimited mailboxes, email warmup, contact storage, and monthly emails

Just like the Sales Engagement plans, a centralized inbox, an anti-spam suite and 1,000 data search credits are part of the package, ensuring everything runs smoothly. 

AI Chat 

Salesrobot home page.
Source: Reply.io

For automating your inbound sales flow, the AI Chat plan is a fantastic option at just $50 per month

It captures 50 contacts monthly and offers unlimited chatbots and messages

You can include unlimited team members to handle inquiries and book meetings directly in the chat

The plan integrates with your knowledge base and supports multiple data sources for training your bots. 

You can even use video avatars to engage visitors.

You can save up to 17% for all the plans offered by Reply.io if you opt to pay annually.

Salesrobot: The #1 alternative to Reply.io with reliable customer support and better LinkedIn automation capabilities

Salesrobot review on g2.
Source: Salesrobot

Let me introduce you to Salesrobot, the number one alternative to Reply.io. 

How is it the number one alternative?

Let me explain - but first, let me give you a brief understanding of our tool. 

Salesrobot is a multi-channel sales engagement tool that includes LinkedIn and email automation.

Salesrobot can:

  • Run drip messaging campaigns on LinkedIn and email.
  • Send direct messages directly to prospects' Inboxes on LinkedIn to achieve impressive positive response rates of 32% or more.

Now let’s know the features Salesrobot offers and how it is better than Reply.io: 

  • Cloud-Based Automation and Smooth Performance: Salesrobot is a cloud-based automation tool that provides a lightning-fast experience, unlike Reply.io.
  • Effective management functionality: Salesrobot provides a built-in mini CRM where you can manage all your conversations in one place. 

This feature ensures that important leads are not overlooked, and you can create follow-up sequences to nurture prospects effectively.

This feature is missing in Reply.io for users with multiple accounts, which causes confusion and inconveniences them.

  • Bug-Free and Efficient Performance: Salesrobot is bug-free. 

You won't encounter any pesky issues or performance glitches. You can focus on your outreach with peace of mind.

Reply.io review on g2.
Source: G2
  • Ethical Business Practices and Flexible Billing: Salesrobot takes the high road when it comes to ethics. 

We offer a 14-day free trial without asking for your credit card information upfront. We want you to fully explore our tool and see if it fits your needs.

No tricky billing contracts that tie you down. It's all about giving you flexibility and control.

The situation is not the same for every user of Reply.io. Check out what users have to say about it.

Salesrobot review on g2.
Source: G2
  • User-Friendly Interface and Resources: Salesrobot is incredibly user-friendly, unlike Reply.io. 

Even if you're new to automation, you'll find it easy to navigate and use.

We've got you covered with step-by-step video tutorials on our YouTube channel, ensuring a smooth experience without any confusion.

Salesrobot youtube page.
  • Exceptional Customer Support: Salesrobot (previously Sendzillla) takes pride in providing exceptional customer service. 

We're available round the clock, not just through email like Reply.io, but also via phone and chat. 

Reply.io review on g2.
Source: G2

So, if you ever run into any issues or have questions, we're here for you, ready to assist you promptly and effectively.

Our customer service is something you can rely upon completely. 

On the contrary, look at what Reply.io users find about their customer service. 

Reply.io review on g2.

In order to better understand what we discussed above, here is a visual representation:

comparison between salesrobot and reply.io.

Now that we know the places where Salesrobot wins, let’s take a look at where it falls short than Reply.io:

Multi-channel approach:

  • Reply.io covers email, LinkedIn, and phone as its main channels, while Salesrobot focuses only on email and LinkedIn. 

It's worth noting that cold calling is not as popular or trendy these days. People don’t usually pick up calls from unknown numbers..

Advanced Integrations:

  • Reply.io outshines Salesrobot in terms of integrations. They offer a wide range of options to automate your workflows and sync data seamlessly.
  • Native integrations are available with popular platforms like Salesforce, Hubspot, Copper CRM, Pipedrive, Close, and Zendesk Sell.
  • They also provide integrations through the Reply Chrome extension with Salesforce and Copper CRM.
  • If you're using Salesforce or Copper CRM, you can take advantage of Reply's dedicated plugins.
  • With a robust API featuring over 40 methods, Reply.io allows for more extensive integrations.
  • Additionally, they offer no-code integrations through Zapier, Integrated, and Integromat.
Reply.io integrations page.
Source: Reply.io

On the other hand, Salesrobot offers a streamlined workflow by integrating with platforms like Hubspot and Zoho via Zapier.


In conclusion, while Reply.io may have its merits for an effective sales outreach, it's important to consider its limitations.

But fear not! 

Salesrobot, is the ultimate sales automation tool if you’re serious about LinkedIn as a lead generation channel.

Why choose Salesrobot?

  • Do you want to get leads from LinkedIn or waste time sending cold emails that land in spam anyway?? 
  • Are you happy with a 2-3% response rate to your cold emails, or do you want a 32%+ response rate to cold emails + LinkedIn campaigns?
  • Do you want to manage multiple users in a B2B sales team without headaches or tearing your hair out?

If you said yes to any of the above, give Salesrobot a try.

Sign up for a free trial now (no credit card needed) and let the sales magic unfold before your eyes!

Who knows, you might just close $20k of new business in a few weeks, like Jack Z. did

Salesrobot review on g2.
Source: G2

Give Salesrobot a try and see the transformation for yourself.

Sign up for a free trial now and let the sales magic unfold before your eyes!

Disclaimer: The content of this blog post reflects our own opinions and judgements based on our research and experience as of 18.06.2024. Comparisons made to other software or tools are for informational purposes only and are based on publicly available information and our own analysis. We do not claim absolute accuracy and encourage readers to conduct their own research to form their own opinions. While we may discuss competitor offerings, our primary focus is to showcase the features and benefits of Salesrobot. Salesrobot is not affiliated with any other software or tool mentioned in this blog post.

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