If you skip this, you’ll miss out on..
☝🏼The best LinkedIn lead generation agencies of 2025 that can provide you with a steady, consistent flow of leads.
✌🏼How to start your own LinkedIn lead generation agency!
Interested?
LinkedIn is a great place to grow your business and connect with other professionals.
Why?
80% of B2B leads today come from LinkedIn!
Think you’re missing out on it?
Worry not, today we’ll talk all about:
☑️What is LinkedIn lead generation,
☑️What are LinkedIn lead gen agencies,
☑️How are they different from in-house lead gen teams,
☑️The checklist that you must go through before outsourcing any business work,
☑️And finally, we’ll talk about the 7 best B2B LinkedIn lead generation agencies of 2024.
☑️But wait, what if you want to start your own LinkedIn lead gen agency? I’ll let you know how to do that too!
And no, this is not just talk!
I’ve run my own LinkedIn lead generation agency + SaaS for 5 years now and have partnered with over 30 other lead generation agencies.
Not to brag (but still bragging).. I’ve also grown it to a six-figure business 😉
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So you can trust me to help you with this!
Grab your coffee and stick with me as we explore the best LinkedIn lead-gen agencies!
If you're thinking about skipping this blog and would rather watch the action unfold, we've got you covered! Grab your popcorn and click play! 🎬🍿
What is LinkedIn Lead Generation?
Simply put, LinkedIn lead generation is the process of generating and collecting leads from LinkedIn.
Lead generation works well on LinkedIn (especially B2B lead generation) because of these 5 simple reasons:
- Your target audience is already present on the platform.
- LinkedIn is primarily designed for building professional connections, unlike Facebook, which is created for socializing.
- LinkedIn Sales Navigator contains advanced targeted filters that are decent enough for lead scraping.
- LinkedIn obviously contains a lot of information (personal and professional) that can help you personalize messages, compared to email.
- Lastly, before reaching out to your clients directly, it's a good idea to interact with them indirectly on LinkedIn through likes, comments, and groups so you don't seem like a complete stranger.
LinkedIn lets you search for potential leads actively without waiting for them to enter your sales funnel. This saves you a lot of time and really helps increase sales.
However, there’s no single way to generate effective leads, and LinkedIn is no exception here.
So, it's better to talk to experts before you dive head in. That brings me to…
What is a LinkedIn Lead Generation Agency?
This one’s easy to guess now.
Lead generation agencies provide you with their expertise and help you generate leads from LinkedIn without any friction.
You see, LinkedIn is a vast platform with 1B+ profiles.
You need to understand how to target the people that are most likely to buy from you.
LinkedIn lead generation agencies create the perfect lead generation strategy for you - including automated outreach, personalized messages, follow-ups, LinkedIn posts, lead targeting, and so much more.
But how is it different from an in-house lead gen team? Can’t you do it all yourself?
Should you pick an agency or do it yourself?
The answer would be: “It depends.”
But let’s discuss their differences in detail first.
Lead Generation Agency vs In-House: Which One is Right for You?
Do you really NEED a lead gen agency to generate leads from LinkedIn?
Not really!
So why pick and invest in one?
Well, like I said, there’s no single way to lead generation.
It can change a lot based on factors such as what you need, the market's performance, and more.
Strategies that worked once might not work again, and it is just not possible to come up with a new one every single time, all by yourself.
Plus, there are 10s of different ways of generating leads from LinkedIn. It will get overwhelming if you choose to do it all by yourself.
Lead gen agencies help you get through this by assigning all this hard work to the experts!
And what about in-house teams?
Well, if you’re ready to:
👉🏼Pay salaries regularly,
👉🏼Give them ample time to come up with strategies and test and execute them,
👉🏼And trust them enough to manage follow-up messages consistently,
They can definitely help you get quality leads with personalized plans, and you have a lot more control over the whole process.
But if not, and you want to get lots of sales-ready leads fast, hiring an agency might be the better option.
And here’s a little tidbit:
SalesRobot does them both!
We got a tool for you that your in-house teams can use to generate leads; and worry not, it’s super easy to use! 😉
And if you want us to do it for you, just let us know, and our lead gen experts will sit down with you to find the perfect lead gen strategy FOR YOU!
Did I confuse you even more?
It wasn’t intentional, I swear.
Okay, maybe a little bit 😜
But if this is you right now:
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Let’s break it down for you:
It really depends on your needs and goals, but here’s a rough overview:
If you’re a -
👉🏼Small business owner
👉🏼Freelancer
👉🏼Or want to target a very specific niche,
You should go for a small in-house or even do it yourself using a LinkedIn automation tool like SalesRobot (starting at just $99/month!)
They let you have more control over everything you're doing and can be changed quickly according to market changes.
They’re cheaper too!
But here’s what you need to look out for:
- Extra time and effort.
- In-house teams may not know exactly how to target the correct people
- Or they simply don’t have a great LinkedIn content strategy!
Now, coming to agencies, if you’re a -
👉🏼Busy business owner
👉🏼Entrepreneur
👉🏼Or someone who wishes to generate leads in bulk,
You can delegate your work to lead gen agencies as they can help you better.
Agencies hook you up with social selling pros who really know their stuff in your industry. They can come up with top-notch plans faster.
This handles the lead gen so you can focus on your business.
Are they costly?
A little bit, and you get lesser control over implementation.
Also, it kinda depends on how well the agency does and how quickly they respond.
But of course, that won’t be the issue with SalesRobot!
Before we talk about the top 7 LinkedIn lead generation agencies, we need to talk about how you can pick the best LinkedIn lead generation agency for yourself!
How to Pick the Best LinkedIn Lead Generation Agency?
You should create a checklist of questions you should ask yourself when looking for a reliable LinkedIn lead generation service.
These questions should be related to their:
➡️Experience
➡️Reputation
➡️Familiarity
➡️Customer Support
➡️Pricing
Let’s talk about each one of them in detail:
Experience
When you're thinking about hiring a company for a job, don't you usually check if they're experts in what they do?
Well, it's the same idea when it comes to finding leads on LinkedIn.
You've got to pay attention to their brand.
Check out their website – what they share online, their social media content, and what their customers say about them.
And here's a tip: Don't just focus on the big companies.
The new ones can surprise you with amazing skills and top-notch customer service. So, keep your eyes open for those hidden gems!
But here’s a few things that you must absolutely and thoroughly review:
- A trustworthy brand presence.
- A professional website.
- Helpful content on the website.
- Consistent updates about the company and product.
- Portfolio of case studies and reviews.
- A solid customer support.
- Dedicated FAQ sections and contact info for queries.
And…
Reputation
Now, let's talk about the second most important thing - the agency's reputation.
These days, there are plenty of companies that specialize in finding leads.
Some of them have been around for a long time, but not all of them have a good reputation.
So, you shouldn't just judge an agency just based on how long they've been around.
If an agency has a lot of negative reviews, it's probably not a good choice for you.
You want a partner who will value you as a client, no matter how successful they are.
And guess what?
You’re just one Google click away from discovering the real picture about any lead gen agency.
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Conduct a thorough Google research.
Take a look at their success stories and what clients are saying about them on their website and other places online like G2 and Trustpilot.
You should also look for agencies that have served similar industry clients to yours, which also brings me to my third point.
Familiarity
As I said, there are hundreds of agencies out there today for lead generation, let alone for LinkedIn lead generation.
And the truth is - not all of them really know your industry.
Sure, a LinkedIn lead gen agency can help you find leads because, well, that's what they do.
But imagine this: someone who has already worked with companies similar to yours, the same size, and similar clients are likely to know your audience better.
And you know what that means?
Better chances of turning them into buyers!
So, when you visit their website, look at the 'Customers or Case Studies' section to see who they've worked with before.
Or just shoot them a message and ask about the kind of clients they've teamed up with.
Easy peasy!
Customer Support
So here’s the thing—it's super important to stay in touch with your LinkedIn marketing agency when you're working with them.
Wondering why?
Well, you'll need to chat about plans, strategies, problems, progress, and more.
Just think about missing out on cool opportunities and stats that could boost your lead gen efforts – not fun!
If your partner's team isn't great at communication, that's where the trouble starts.
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Who wants that, right?
The good news is you can check out customer testimonials to get an idea of how their customer service is.
Plus, having a little chat with their support team always helps!
So, when deciding, be smart about it because this choice can totally make or break your lead gen game!
Pricing
Even though this comes last on our list, it's pretty important. Once you've gone through the checklist above, you'll already have fewer options to consider.
Now is a good time to check their pricing plans to see how much they will cost you.
The cost is a big deal because you want to achieve your goals without spending a ton of money.
Any agency specializing in LinkedIn lead generation will be pricey, but LinkedIn lead generation cost shouldn’t dig a hole in your pockets.
Want my recommendations that check all the boxes above?
Here are some:
Top 7 B2B LinkedIn Lead Generation Agencies [2025 Update]
I did the hard work and curated this perfect list of the top 7 B2B LinkedIn lead gen agencies for you, so you don't have to.
You can just keep the above checklist by your side and pick the one that best suits your needs and goals.
Ready?
Let’s begin!
#1 SalesRobot
I know what you’re thinking!
SalesRobot is #1 because it’s mine.
Of course!
And I’ll admit I’m a bit biased towards it, but there’s a reason for that.
SalesRobot isn't just your average agency.
Nope, we've got something special up our sleeves – our very own LinkedIn automation tool.
And let me tell you, it's safe as houses and works just like a real human would.
Before I discuss our offerings in depth, I want to highlight SalesRobot's position among other available tools.
It does check all the boxes and more, and here’s how:
Our Pro plan starts at $1000 per month, and we’ll do it for you!
➡️You’ll need to answer a detailed onboarding questionnaire that will help us understand your business better.
Once we get it, our social selling experts will get back to you with:
- A list of your dream clients,
- And a messaging sequence with a personalized, value-based approach that gets your leads to convert.
Don’t worry; you can review and edit them later.
And then, it’s all automated!
You get full access to our platform and user training so you can fully utilize our tool.
We do A/B test our campaigns and optimize them as and when required after discussing with you fortnightly, so there’s literally nothing that you need to worry about.
Plus, you'll have a dedicated account manager by your side.
Oh, and we’ll provide you with priority support!
➡️Our Pro+ plan, which is for $1500 per month, provides you with everything in the Pro plan and:
- A LinkedIn profile analysis and audit,
- 4 quality posts and 40 comments by our expert copywriters,
- And weekly optimization calls!
The result?
You get 30-40 good LinkedIn conversions every month with your dream customers and 100+ followers.
Now that’s a steal deal!
And hey, here’s a secret add-on just for you: Our trained AI agent can book 3-5 meetings with your dream customers every month!
No kidding!
We provide it at just $300/ month with the Pro and Pro+ plans.
Talk to me here to know more!
But hey, if you have a super-skilled in-house team or are under a budget, you can totally DIY using our tool!
We have a $99 per month plan for you!
➡️You simply need to log in to SalesRobot and add your LinkedIn account.
Now, you can create outreach campaigns using SalesRobot AI - SalesGPT.
Simply import a CSV list if you have one, and if you don’t, it can pull prospects from LinkedIn or SalesNav.
Once SalesRobot has the list, your campaigns get into action! It can reach out to them via LinkedIn and Email and:
- send up to 150 connection requests per day,
- send cool ice-breaker connection requests and
- Follow up with them regularly as per your set schedule.
And just FYI, it can automatically engage with your connections via commenting).
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The more engagement there is, the more conversions there are!
We also have ready-to-use templates for you that can be edited and used as they are 😉
As soon as any lead replies, it hands over the conversation to you, so you can proceed with converting them.
If you’re intrigued, do give it a try; we won’t ask for your credit card initially😜
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#2 Cleverly
Cleverly is among one of the top LinkedIn lead generation agencies that can generate qualified leads for you by helping you:
✅Build a list of potential leads and then figure out what methods will work best to approach them.
✅Set up initial LinkedIn campaigns.
✅Next, they send customized messages to your prospects.
✅They also schedule follow-ups as you want to.
But does Cleverly check all the boxes?
❌Well, they don’t have a strong online presence.
❌A lot of bad reviews.
❌Very basic LinkedIn messaging at a high price.
❌Conversion rate is low.
And reviews like this make you wonder if they are worth their salt:
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So… I don’t think so.
#3 NinjaPromo
Tired of those LinkedIn messages that try to seem personal but end up feeling generic?
Well, NinjaPromo has got your back!
✅First off, they'll get to know your business and fix up your profile.
✅Then, they'll start up campaigns made just for you.
✅They'll even create awesome content to grab people's interest.
✅Plus, they'll give you all the stats on how you're doing with detailed insights.
But they’re also:
❌Very pricey, with all-inclusive monthly plans starting at $3200.
❌No 24*7 customer support.
#4 Intelus
Intelus is one of the best LinkedIn lead generation agencies out there for manual (and semi-manual) lead generation.
After they walk you through a detailed process to understand your business, goals, and industry, they:
✅Schedule a meeting to make sure everything's set up just right.
✅Make sure their LinkedIn experts are well-trained to understand your needs.
✅Keep an eye on how things are going and tweak stuff if needed.
✅Manually engage with posts on LinkedIn to improve reachability.
Simple, right?
It’s actually never that simple. Here’s the catch:
❌They work with a manual approach, which means there’s potential for human error, and they can’t work 24/7 (unlike tools like SalesRobot)
❌Possibility of overlooking potential opportunities.
❌Limited outreach - you’ll be reaching a max of 100 people per week.
❌And their pricing is not transparent.
#5 Win at LinkedIn
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Have you heard about Win at LinkedIn? It is a relatively new but interesting lead generation service that provides a ‘Done For You’ approach to lead gen.
They basically do all the hard work for you!
Here's how it works:
✅First, they chat with you to figure out exactly who you're looking for.
✅Then, they hop on LinkedIn and find those perfect prospects for you.
✅They put together a list and send it your way for approval.
✅Once you give the thumbs up, they start reaching out with your message.
But here’s the thing:
They don’t use any automation software, and they don’t access your LinkedIn profile, so,
❌They probably won’t be able to reach many customers,
❌Their team will use their own profiles, which might feel spammy to some prospects,
❌They can’t work in your timezone, and
❌They’re not transparent with their pricing.
#6 Pearl Lemon Leads
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An award-winning UK-based B2B lead generation agency, Pearl Lemon Leads specializes in LinkedIn lead generation.
So what do they do?
They’ll help you:
✅Grow your connections,
✅Make sure your audience sees great stuff from you regularly and
✅Even spruce up your LinkedIn profile.
Sounds good, right?
Well, here's the catch –
❌Pearl Lemon Leads doesn't show prices on their website, but we found out they cost between £2400 to £10,000 a month. This might be too expensive for small businesses.
❌Customer support is not worth it.
#7 Lead Cookie
Lead Cookie is another great LinkedIn lead gen agency that works to understand your business and find the right people for you.
They provide you with:
✅In-house team of experts to target the right people.
✅Personalized and relevant messaging.
✅Continuous testing and optimization to improve campaign performance.
But is it the best?
I don’t think so.
Lead Cookie is:
❌Pricey.
❌Not built for small and medium-sized businesses.
❌Limited personalization.
❌No clear ideal customer identification process.
With this, we have come to an end regarding LinkedIn lead generation agencies!
I hope this helped you get some clarity, but there’s more..
Let’s talk about it!
What if you wanna start your own LinkedIn lead gen agency?
How to Start a LinkedIn Lead Generation Agency?
So, do you want to start a successful LinkedIn lead generation agency on the first go?
Then, here are the basics to get started:
➡️Well, the first thing you need to get started is some 💵 for the essentials, like a professional website domain.
➡️Guess the next stop? LinkedIn!
Familiarize yourself with LinkedIn really well. You MUST know all about:
- the security policies,
- LinkedIn algorithms, aka how LinkedIn works,
- and different features and tools (like LinkedIn Premium, Sales Navigator, and InMail.)
➡️The next thing you wanna do is identify and research your niche: the pros, cons, requirements, competitors, EVERYTHING!
➡️Now it’s time to create a business plan and develop your services.
Outline your target audience, marketing plans, product, pricing, privacy policy, and everything else.
➡️Once you get that, it’s time to create a solid LinkedIn business page!
Done?
Awesome!
➡️Now, you can contact some close friends or contacts from your industry and ask them to try out your services.
If that’s not possible, find a worthy lead automation tool and gather and nurture leads well until they are ready to purchase!
➡️Oh, and be honest and provide the best service you can!
You can go through another blog on how to start a lead generation business to know more!
Wait, what?
This sounds like too much effort and money?
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Hey, I get it!
It happens to the best of us.
What you can do instead is white-label SalesRobot!
Why are we suggesting whitelabeling?
You’ll get to provide the best services to your clients without investing tons of money and effort in developing your own LinkedIn lead gen software.
But why would YOU want to whitelabel SalesRobot?
✔️Well, firstly, it’s fully customizable to your liking and client requirements,
✔️Secondly, our team consists of LinkedIn lead gen experts,
✔️Thirdly, you get 24*7 customer support!
✔️And lastly, it’s way cheaper than building a new agency from scratch!
(starting $1200 only as the annual fee!)
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Conclusion: Is it worth using a LinkedIn Lead Generation Agency?
So, if you’re busy or simply want to generate leads in bulk, I would definitely say yes.
But if you have a skilled in-house team and wish to target a very specific audience, you might be better off with a handy LinkedIn automation tool!
I hope that answers your questions.
If you reached here, thanks for sticking with me!
Here’s a quick recap of everything we discussed:
☑️LinkedIn lead generation and what is a LinkedIn lead gen agency,
☑️Then we discussed the differences between in-house lead gen teams and agencies,
☑️I also spilled the tea on how should you pick the right one,
☑️I also shared 7 of the top LinkedIn lead gen agencies,
☑️Lastly, we talked about how to start your own LinkedIn lead gen agency, guys.
And hey, I will be a little partial here; SalesRobot is my favorite from today’s list (because, duh, I created it from scratch!)
But jokes apart, wanna know why?
It can provide you with 25+ LinkedIn conversions every month without getting your LinkedIn account banned!
Moreover, you’ll build meaningful connections and a solid brand presence on LinkedIn during the process.
If you’re curious to know more, talk to me here for our agency services, or try our tool for free for 14 days without any credit card, and then make a decision- no pressure!
That’s all for today,
See ya!
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