How to Use LinkedIn Live for Live Streaming

Do you want to take your LinkedIn game to the next level? Well, you've come to the right place because today, we're diving headfirst into the exciting world of LinkedIn Live! 🎥

You might wonder, "Why should I even bother with live streaming on LinkedIn?" Great question! Let me tell you why this blog is a must-read.

Consider this: LinkedIn is like your online professional playground. It's where influential people from different industries come together to share ideas, connect with similar minds, and form valuable relationships.

Now, picture this: You can use the incredible power of live video to demonstrate your expertise, engage with your audience instantly, and make a strong impression in the busy digital world. Sounds exciting, doesn't it?

But before you start setting up your camera and preparing your first LinkedIn Live session, there's a bit of a learning curve. 

That's where we come in! In this blog, we'll break down everything you need about LinkedIn Live, from getting started to becoming a live streaming pro. We'll share tips, tricks, and insider insights to help you leverage this incredible feature effectively.

Our LinkedIn Live guide has something for everyone. Whether you're a job seeker trying to impress potential employers, a business owner wanting to expand your reach, or just someone keen on enhancing your professional presence, you're in the right place.

Join us as we dive into the world of LinkedIn Live.

WHAT IS LINKEDIN LIVE?

LinkedIn Live introduced on February 19, 2022, is like going live on your favorite social media, but it's specially designed for your professional network. It's an awesome tool that lets you share live videos with your LinkedIn connections.

You can use it to host live presentations, discussions, or events, all in real time. This way, you can engage with your network and make new connections. 

However, one should note that LinkedIn Live is not intended for promotional or direct selling purposes; it's primarily aimed at enhancing brand awareness and fostering community engagement.

Only approved LinkedIn members and page administrators have access to LinkedIn Live at this time. This feature's qualifying restrictions are based on connection/follower count, recent share history, professional behavior, and geographic location. 

You might wonder about the advantages of LinkedIn Live. Well, it boasts the potential to generate 7 times more reactions and a staggering 24 times more comments than video-based content. 

HOW TO GO LIVE ON LINKEDIN 

If you're new to LinkedIn Live, beginning the process may seem daunting. However, there is no need to worry because we've simplified the steps for you.

Let's begin by outlining the essential steps for setting up your initial LinkedIn livestream.

Step 1: Ensure You Meet LinkedIn Live's Access Requirements

The good news is that applying for LinkedIn Live isn't necessary, so there's no need to worry about that. The platform extends access to all creators and Pages, provided they meet the broadcasting criteria, which include the following:

• A minimum of 150 connections or followers for your page or account. Living in a locale that has been approved for LinkedIn Live.

• Maintaining a platform-approved account in good standing (i.e., without any suspensions or violations).

Step 2: Using the Streaming Equipment

You probably possess the necessary skills to stream live material on LinkedIn if you can competently organize an online video gathering.

You simply need to have access to a dedicated webcam, a microphone, and a steady internet connection. Built-in cameras and microphones may occasionally need to improve in quality, depending on your gear.

LinkedIn Live presentations don't have to be too polished, but keeping a professional demeanor is still a good idea. Before hosting a LinkedIn Live session, we advise checking your broadcast quality. 

Step 3:  Pick Your LinkedIn Live Streaming Service

You cannot stream directly through LinkedIn Live events, which sets it apart from platforms like Instagram or TikTok, where live streaming occurs within the app.

But don't worry; LinkedIn provides ample guidance to simplify the process for creators. 

These are your two choices:

• Use a preferred streaming partner of LinkedIn to run your show. Restream, Socialive, StreamYard, SwitcherStudio, and Vimeo are a few of these collaborators.
• If you want to host your stream from a different platform, such as Zoom, WebEx, or OBS, use LinkedIn Live's video encoder tool.

These methods largely depend on your existing tech setup and familiarity. 

Step 4: Create a LinkedIn Event to Associate with Your Stream

Many people stream from LinkedIn Events rather than Pages because Events offer convenient scheduling and registration capabilities.

Creating a LinkedIn Live Event is an easy process. You'll be prompted to provide basic information about your broadcast, including the broadcast date, registration options, and the presenters.

After an event is established, a customized URL is provided for your presentation.

HOW TO WATCH A LIVE

You can locate a live video in the following ways- 

1. If a video has a red Live badge in the top left corner, it indicates that the video is currently streaming.

When the stream begins, LinkedIn will send notifications to users who follow the stream host, assuming they have enabled notifications.

Now you ask how can we enable notifications? Read ahead to learn how to easily do that. 

2. To manage your notifications:

Open the notification settings on your device. 

Click On LinkedIn under "How you get your notifications."

Manage the Live video by switching to On or Off by clicking Network.

WHAT KIND OF CONTENT WORKS BEST FOR  LINKEDIN LIVE? 

As businesses and content producers experiment with different video formats, LinkedIn Live is constantly evolving. At the moment, content producers are favoring:

Individual makers on LinkedIn Live, for instance, typically choose interviews. One-on-one interactions provide many opportunities for exciting talks and a variety of perspectives. Furthermore, conversing with someone reduces awkward silences, which makes it even more enticing.

Community Q&A sessions

Webinars

Panels and interview sessions

4 TIPS TO CREATE A SUCCESSFUL LIVE

Prepare Your Content Ahead of Time:

Imagine you're about to go live on LinkedIn. It's essential to be well-prepared and have a clear plan. Start by introducing yourself and your topic. What would you like to discuss in your live session? Take a moment to think about it.

Customize Your Live Stream:

Whether promoting your business or building your personal brand, think about how to make your live stream unique.You can add images, videos, GIFs, and backgrounds using tools like Flutin. How would you customize your live stream to make it stand out?

Add Interactive Elements:

Interactivity is critical to keeping your audience engaged. Try some interactive features like polls, quizzes, or Q & A sessions in your live stream. These elements can make your session more enjoyable. Can you think of a question or poll you'd like to include in your next livestream?

Invite Special Guests: 

Hosting a live session with a guest can be exciting. Imagine you're in your industry and invite an expert to join your live stream. How might their presence benefit your live session?

These interactive elements can help you create engaging and memorable live streams.

CONCLUSION

So, now you have it. A comprehensive guide on conducting live LinkedIn sessions. We've tackled the technical stuff, outlined smart strategies, and offered valuable tips to boost your adventure into LinkedIn Live.

You can now use LinkedIn Live to connect with an actively involved audience on this platform. It's your stage to share your expertise, ideas, and stories in real time, helping you build genuine connections and earn trust.

Above all, the key to keeping your audience hooked is delivering interactive and valuable content. So, embrace the power of LinkedIn Live, create compelling sessions, and watch your brand's influence and engagement soar.

Get out there, connect with your community, and let your voice be heard—LinkedIn Live is your stage to shine! 🌟