
LinkedIn Sales Navigator Review: Is it everything you need for Sales Campaign?
Lead Generation

LinkedIn is the largest platform for professionals, entrepreneurs or people looking for a job. This place also provides a stage for B2B and B2C organizations to develop their business; it would be beneficial if you knew how to use this platform correctly. One can also reach out to leads easily because there are various industries and sectors on LinkedIn.
Be it an experienced person or a new one, everyone faces problems in the day-to-day business; for example, attracting customers is not everyone’s cup of tea. And using LinkedIn, you can engage with prospects and send them connection requests and messages, interact with groups etc.
But is this all that LinkedIn offers? Definitely not, This is just a glimpse of it; LinkedIn is far behind, one can imagine. LinkedIn itself brings many features in it, be it a criteria-based search, suggesting perfect profiles, or finding a job; LinkedIn stands out from others. Sales Navigator is also a podium offered by LinkedIn, which can make the lead generation quite smooth. Let’s discuss this in detail.
LinkedIn Sales Navigator is a better variant of LinkedIn designed for salespeople. It is basically a paid version that comes with some brilliant features making lead generation more accessible and providing an edge over the free version of LinkedIn, especially for beginners. It also comes with some criteria and algorithms to provide you with the best. In addition to this, you can also view data and analytics to know how your journey is going. It is very essential to track all your activities from the beginning so that every gap is filled. Sales Navigator helps you in targeting people quickly and closing some outstanding deals with them.
Using Sales Navigator, one can perform the three most significant functions:
Following are the list of the features of LinkedIn Sales Navigator:
Using Sales Navigator, you can access updates at different profiles, be it an individual or company. You can also save the relevant accounts and create a custom list, which you can share with your team.
It is a version using which you can send a message to a person you are not yet connected with. If you opt for Sales Navigator, then you can send InMails to other profiles but with a limit.
You can also find relevant groups and connect with the members, which can take your LinkedIn game to the next level. With a normal linked account, you can search for groups using keywords, but with Sales Navigator, you can search using advanced filters.
Sales Navigator can do one trick for you to get a similar audience that you are looking for. You need to search for the target industry, and you will get to see similar profiles related to it.
This is one of the most premium features which makes Sales Navigator different from other platforms. It provides you with the facility to target your audience in a very precise way. If you go for a general search, then also you will get some relevant results, but it can be improved using advanced filters provided by Sales Navigator.
There are different types of searches that can be performed, such as:
You can use more than 20 advanced search filters to get relevant results.
Sales Navigator can be integrated with different CRM software so that the data is directly added. It can embed your profile with CRM so that you can export information like prospects or profiles from CRM. One can also keep important data of Sales Navigator in CRM. Advanced plus Sales Navigator users can access features like contact creation, data validation, etc. You need to install the Sales Navigator for the salesforce app, and you can view the different information with your CRM.
InMails are a kind of private message that LinkedIn users can send to other members, even if they are not connected. Sales Navigator allows users to send InMails to their prospects with an increased chance of getting responses as compared to regular messages. You can have InMails in the range of 20 to 50 every month, depending on the plan you opt for. InMail messages are often said to have a better conversion rate than cold emails.
How do InMails differ from messages? Messages can be sent only to the people you are connected to. InMail can be sent to a third party with whom you have never interacted before, making it easier to initiate the first conversation. You can even save the messages to your CRM and send them to people in future.
You can’t export account data and prospect information from Sales Navigator to a CSV or spreadsheet. But if you bought the Advanced Plus plan of Sales Navigator, you can sync the leads or accounts data between sales nav and salesforce. This way, you can get information in your CRM which may be helpful.
It has a 4.3 rating on G2. Let’s look at reviews now:
Here are some of the positive feedbacks from customers:
It has a decent 4.6 rating on Capterra.
There are three different plans for Sales Navigator:
If you opt for an annual payment, then you will get a good discount. It also comes with a trial, but you have to provide billing details, and they will charge you when the trial gets over.
You can cancel your Sales Navigator subscription anytime. Firstly, you need to sign in to your account and go to admin, then admin settings. From the billing option, you can cancel the subscription. It will be discontinued when your current billing cycle gets completed.
Tip- Don’t forget to use all your InMail credits before opting out.
But what if you don’t want to use LinkedIn Sales Navigator and are looking for an even better option that runs entirely on automation.
Don’t worry, we have the solution!
SalesRobot is a LinkedIn automation tool you can use with your LinkedIn Sales Navigator.
As stated above, the utmost disadvantage of the LinkedIn Sales Navigator is that everything must be done manually, which can be extremely time-consuming.
You must copy and paste your template every time, edit each of them with accuracy, and be specific with your messages for every Lead.
Automated tools can be a game changer for a B2B business.So a pro tip is that you can automate all these hassles using our product, Salesrobot.
Salesrobot pays utmost attention to the safety of its users. It is a cloud-based platform designed explicitly to automate LinkedIn that runs on autopilot.
It allows you to send over 200 messages and connection requests daily. This tool will enable you to quickly draft and send highly personalized messages and connection requests. It uses data for drafting a message so human-like that it makes your user forget they are talking to a tool.
As said earlier, you can use your LinkedIn Sales navigator account with Salesrobot to hyper-personalize your outreach. You just need to add your Sales navigator credentials to the Salesrobot dashboard, and you can then enjoy certain features like:
As of now, Salesrobot offers the following pricing plans:
In addition to this, you get a 20% discount on a yearly subscription. Also, a free 14-day trial is available without any need for a credit card.
LinkedIn Sales Navigator is definitely a good option if you want to uplift your LinkedIn outreach strategy. It is a powerful sales tool that gives you the ability to find and connect with the right prospects. It comes with various other options like setting alerts for leads, saving notes, backlinks etc.
If you are a beginner and want to reach out to people with patience, then Sales Navigator can be helpful for you, as here, many of the processes are manual, and it also cannot bypass the limit set by LinkedIn itself. Though the advanced search feature is beneficial to connect with people with similar ideas.
On the other hand, you can use an automation tool with a sales navigator, which can skyrocket your connections in just a few days. Salesrobot can also bypass the LinkedIn limit in a safe manner; it is cloud-based and has human-like behavior, which is not detected by LinkedIn. Salesrobot can be very useful to boost up your LinkedIn sales navigator profile; if you are not getting desired results from LinkedIn Sales Navigator, then you can definitely use Salesrobot along with it and feel the difference by yourself.
Thoughts, Notes & Tutorials