To build your LinkedIn network, posting content consistently on LinkedIn is very important. This will let your connections know about your expertise in the industry and how capable you are. Also, to generate leads from LinkedIn, you have to stay active in the platform to get noticed. If you are an entrepreneur or a salesperson, You need to schedule posts on LinkedIn to keep the audience aware of the different functionalities of your product or service.
But most people forget to post on LinkedIn because they are busy with B2B prospecting and boosting their sales. The process of getting more leads from LinkedIn routes through LinkedIn posts. Posting good content on LinkedIn provides a strong foundation for your business.
So here in this blog, we will cover everything regarding Posting on LinkedIn, Scheduling LinkedIn posts, etc., which will clarify all your doubts regarding LinkedIn posts. Let’s kick off!
The way you post on Instagram or Facebook, you can post on LinkedIn as well. A LinkedIn post is a status update that allows you to share your thoughts, expertise, and experiences with your connections.
LinkedIn posts can be up to 3,000 characters in length and can include links, images, and videos. LinkedIn posts are a great way to build your brand, connect with other professionals, and generate leads from LinkedIn. It also updates your clients on LinkedIn regarding changes in your product or service. It also makes your profile look high quality and professional.
Posting on LinkedIn is very easy. Here are a few steps that you need to follow:
There isn't one answer to the question of what you should post on LinkedIn, as it varies depending on your industry, target market, and goals. However, here are a few ideas to get you started:
Well, LinkedIn does not offer a feature to schedule LinkedIn posts in advance. You have to simultaneously create a post and publish it. Is there any other way to schedule LinkedIn posts?
Yes, there is! You can use third-party tools that integrate with LinkedIn to schedule LinkedIn posts on your account.
Before going into detail about these, let's know more about Scheduling LinkedIn posts.
It allows you to be more strategic with your content- You can plan and schedule your content in advance so that it is more aligned with your business goals, and you can get time from future content strategies.
You can reach a wider audience- By posting at different times, you can reach people in different time zones and increase the chances that your content will be seen by more people.
It can help you save time - Scheduling LinkedIn posts in advance can help you save time as you won't need to log in to LinkedIn every day to post new content. It will increase productivity as well because you will be able to focus on more important things. You just need to set the time for posting and relax!
As said earlier, you can use third-party apps to schedule posts on LinkedIn. Let’s have a look at these tools.
Social Pilot is a well-built social media management tool. This includes a content calendar, where you can schedule your posts for all social media platforms, including LinkedIn. You can also get detailed insights related to the performance of your posts.
This tool is also helpful for bulk scheduling, and you can also manage overall things related to scheduling LinkedIn posts, like content creation and team management.
The pricing of this tool begins from $30/month, along with a free 14-day trial to test the service.
Hootsuite provides similar features to Social Pilot. With Hootsuite’s Publisher, you can easily schedule your LinkedIn posts. Once you add your LinkedIn account here, you can schedule different posts and add images or graphics to them.
Hootsuite’s dashboard also allows you to interact with different users through the social inbox. It provides a Post and Duplicate feature which can be used to reach different users in different time zones.
The plans of Hootsuite start at $49/month and come with a massive 30-day free trial.
A sprout is a powerful tool that can ease the process of posting on LinkedIn. It can polish your business strategies and can help you make good connections through versatile posting. You can monitor the activities and organize all the messages in one place and get detailed analytics of different posts.
Using Sprout Social, you organize the campaigns and make a blueprint of posts. So overall this tool can help to level up your LinkedIn content game.
The pricing of Sprout Social starts at $99/month with a 30-day free trial.
Later provides an all-around solution for posting on social media. This tool can manage your social network and plan the content for various platforms like Facebook, Instagram, LinkedIn, etc.
The interface of Later is quite intuitive; you can schedule the posts using a calendar. You can modify the post in this tool and perform functions like optimizing or resizing the graphics. Hence, this platform can help you to organize multiple posts.
The pricing of Later is very affordable, it starts at $18/month, and it also offers a free plan.
LinkedIn posts can also help you get some good leads from LinkedIn. First, you need to decide on a tool for scheduling LinkedIn posts. Then you can use an automation tool to fetch details of users who have liked, commented, or reacted to a post.
Salesrobot is one the leading automation tool that is designed to get quality leads from LinkedIn and can increase your sales by a huge margin.
Let’s have an overview of how an automation tool like Salesrobot can help in lead generation using LinkedIn posts.
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Using Salesrobot, you can create campaigns with just a few clicks and use readymade templates to reach out to prospects. Along with campaign creation, you can also use Images or GIFs to make the interactions more eye-catchy. But when you reach out to thousands of people, it becomes hard to manage the LinkedIn Inbox. This can be eased by using the Smart Inbox offered by Salesrobot, which can help you to filter out different chats based on criteria.
You can refer to our blog to learn about message templates for LinkedIn outreach.
LinkedIn polls are a new way to engage with your network and start discussions about topics that matter to you. LinkedIn users can now create polls directly on the platform, making it easier than ever to get opinions from professionals in their networks. Answering a poll is a matter of one click, so it is easier than commenting.
These polls can also be used to take reviews and feedback from customers and get market information, like how a customer will react to a change in your industry.
In addition to this, polls on LinkedIn can also be helpful for lead generation. They can effectively get your target audience, then scrape this list of prospects and reach out to them.
The frequency of your LinkedIn posts depends on how active you want to be on the platform and what kind of content you're sharing. If you're posting original content, industry news, or interesting articles, you'll want to post more frequently than if you're only sharing your blog content.
However, if you're not sure how often to post, start with once or twice a week and see how your audience responds. If you're getting good engagement, you can increase the frequency of your posts. However, it is advised to be consistent and post 3-5 posts a week to get good engagement.
The best time to post on LinkedIn depends on your audience and when they're most active on the platform. If you're targeting a US audience, 9 a.m. to 11 a.m. on weekdays is considered the best time to post as most of the professionals are active at this time.
Your LinkedIn posts can be as long or as short as you want, but keep in mind that people are more likely to read and engage with shorter posts. If you're sharing original content, aim for posts that are around 300 words. For industry news or interesting articles, shorter posts of around 100-200 words are typically more successful.
You can schedule posts on LinkedIn using different platforms which are previously mentioned.
Consistency is the key. Post consistently. You are all set to go!
Thoughts, Notes & Tutorials
