After extensively testing Instantly, SalesHandy, and SalesRobot for three months—sending over 10,000 emails and managing hundreds of follow-ups across each platform—the differences between these email outreach tools have become crystal clear:
Instantly excels as a pure email outreach powerhouse with unlimited email accounts and excellent deliverability features. It's perfect for businesses that need to scale their cold email campaigns quickly and efficiently. However, it lacks the multichannel capabilities that modern sales teams increasingly demand, limiting you solely to email outreach.
SalesHandy, founded in 2015 and now serving over 10,000 customers, offers the most balanced approach with comprehensive email outreach features and a massive B2B database of 700M+ contacts. It provides highly personalized campaign capabilities while ensuring your messages consistently land in prospects' inboxes thanks to its deliverability-focused tools. If you're seeking an all-in-one platform that combines prospecting and outreach at an affordable price point, SalesHandy delivers exceptional value.
Here's something important to consider: cold email alone isn't cutting it anymore. Even well-crafted email campaigns typically achieve only 1-2% response rates these days. That's why forward-thinking sales teams are turning to LinkedIn, where engagement rates can reach 10% or higher. But LinkedIn outreach comes with its own challenges – namely, avoiding account restrictions when automating your efforts.
That’s why I’ve included SalesRobot. SalesRobot, founded in May 2020 specifically to solve LinkedIn automation safety issues, has grown impressively to 3,700 users in just four years. While most LinkedIn automation tools were getting users' accounts banned, SalesRobot pioneered a safer approach using dedicated residential IP addresses and LinkedIn's mobile APIs on the backend. The platform's smart throttling capabilities automatically adjust activity when LinkedIn starts showing warning signs, providing unparalleled account protection. This attention to safety, combined with powerful multichannel capabilities across both email and LinkedIn, enables users to generate "3-6 meetings per week on autopilot." For B2B sales teams targeting professional audiences who spend significant time on LinkedIn, SalesRobot offers unique advantages that pure email tools simply can't match.
In this comprehensive comparison, I’ll compare Instantly vs Saleshandy vs SalesRobot in these key areas:
💥 Lead Generation Capabilities
💥 User Experience and ease of use
Whether you're a solopreneur just starting with cold outreach, an established agency managing multiple client campaigns, or an enterprise sales team looking to optimize your workflow, this guide will help you select the perfect tool for your specific needs.
Summary Comparison Table
What is Instantly?
"Scale outreach with unlimited email accounts" 📈
Instantly is a comprehensive email outreach automation platform designed for scaling campaigns with features like unlimited email accounts, warm-up services, and AI-driven personalization. The platform was founded by Reio Suun and Nils Schneider, who built it based on continuous feedback from the cold email community.
Instantly has gained significant popularity among digital agencies and lead generation specialists who need to send high volumes of cold emails. Its reputation has been built on its ability to handle massive email campaigns without the typical account limitations found in other platforms.
The core focus of Instantly is providing unlimited scalability for email outreach. Users can connect as many email accounts as needed without additional per-account fees, making it particularly appealing for agencies managing multiple client campaigns. Unlike competitors that charge per mailbox, Instantly offers truly unlimited capacity for sending emails.
What makes Instantly stand out is its comprehensive email deliverability features. The platform offers advanced email warmup through a network of over 200,000 real human accounts, inbox rotation to distribute sending loads naturally, and detailed deliverability analytics to monitor campaign performance. These features are essential for organizations that rely heavily on cold email as their primary outreach channel.
What is SalesHandy?
"The all-in-one outreach solution with 700M+ contacts" 🔍
Founded in 2015, SalesHandy has established itself as a comprehensive B2B sales engagement platform, now serving over 10,000 customers worldwide. The company was co-founded by Dhruv Patel and his partners, who initially began with a focus on email tracking before expanding into cold email outreach and automation.
SalesHandy positions itself as a complete outreach solution that covers the entire sales cycle from prospecting to closing deals. What sets SalesHandy apart is its massive integrated B2B database with over 700 million contacts and 60 million companies globally, making it a powerful all-in-one platform for both finding leads and reaching out to them.
The platform has evolved significantly since its inception, adding features like unlimited email accounts, automated follow-ups, and advanced personalization options. SalesHandy now ranks among the top 5 outreach and sales engagement software leaders according to G2, reflecting its growing market presence.
Recent updates to SalesHandy have focused on AI capabilities, including automatic reply categorization, spam word detection, bounce detection, and out-of-office detection with smart rescheduling. SalesHandy These AI-powered features help users optimize their outreach process by automating routine tasks and improving campaign performance.
What is SalesRobot?
"Become the hero of seamless multichannel outreach" 🦸♂️
SalesRobot was founded in May 2020 during the pandemic with a specific mission: to make LinkedIn automation reliable and safe. At a time when most LinkedIn automation tools were getting users' accounts banned, SalesRobot's founders saw an opportunity to create a solution that would protect users while maximizing their outreach potential.
What makes SalesRobot unique is its advanced approach to LinkedIn safety. The platform uses dedicated residential IP addresses and LinkedIn's mobile APIs on the backend, providing a level of account protection that browser-based extensions can't match. Its intelligent throttling system automatically adjusts activity when LinkedIn shows warning signs, preventing account restrictions before they happen.
Unlike purely email-focused tools, SalesRobot allows users to reach prospects through both LinkedIn and email channels, creating a coordinated multichannel approach that significantly improves response rates. The platform's cloud-based architecture enables it to bypass LinkedIn's standard connection request limits, allowing users to safely send more than double the standard limit of 100 connection requests per week.
In just four years, SalesRobot has grown to serve 3,700 users across various industries, establishing itself as a trusted solution for sales teams seeking effective multichannel outreach without risking their valuable LinkedIn accounts. Its high G2 rating of 4.8/5 reflects strong user satisfaction, particularly from those who prioritize LinkedIn as a key channel in their sales strategy.
Instantly vs SalesHandy vs SalesRobot: Email Outreach Capabilities
Instantly leads in pure email power, SalesHandy excels in personalization, while SalesRobot offers solid multichannel integration.
Email Campaign Creation and Management
Instantly offers the most streamlined campaign builder for pure email outreach. The platform makes it exceptionally easy to set up campaigns, import prospects, and manage multiple email accounts from a single dashboard. Its user interface is clean and intuitive, focusing solely on email outreach without the complexity of additional features.
While testing Instantly's campaign builder, I found it remarkably user-friendly—it's straightforward to customize timing between emails, build campaigns, and upload prospect lists. However, advanced features like A/B testing require upgrading to the Hypergrowth plan, which might limit experimentation for users on lower-tier plans.
SalesHandy provides a comprehensive campaign creation system with robust personalization options. The platform excels in helping users create highly targeted sequences with personalization features including spintax, merge tags, and variable merge tags for each prospect. This level of customization helps messages feel more personal and relevant to recipients.
What stands out with SalesHandy is its sender rotation feature, which allows users to utilize multiple email accounts within a single sequence. This improves deliverability by distributing sending loads across accounts, preventing any single account from triggering spam filters due to high volume.
SalesRobot approaches email campaigns with a multichannel mindset. While its email campaign builder is functional, its real strength lies in coordinating email outreach with LinkedIn activities. The platform allows users to create sequences that incorporate both email touches and LinkedIn interactions, creating a more cohesive outreach strategy.
SalesRobot's readability score feature analyzes message content to calculate the likelihood of a positive response from prospects. This helps users optimize their messaging for better engagement before sending, potentially improving overall campaign performance.
Deliverability Features
Instantly takes the crown for email deliverability tools. Its warm up feature utilizes a pool of over 200,000 real human accounts to gradually increase sending reputation, and its inbox rotation system naturally distributes sending across connected accounts. For users whose primary concern is ensuring emails reach the inbox rather than the spam folder, Instantly provides the most comprehensive solution.
SalesHandy offers strong deliverability features including email warmup, spam word detection, and advanced sender rotation. Its AI-powered spam word detection analyzes email content and suggests changes to improve deliverability. The platform also implements bounce detection and automated pausing to protect sender reputation when invalid email addresses are detected.
SalesRobot provides basic email deliverability features, but this isn't its primary focus. The platform's email deliverability tools are adequate for most users, but those with high-volume email campaigns may find Instantly or SalesHandy offer more specialized features in this area.
Email Personalization and Automation
Instantly provides solid personalization capabilities, allowing users to create templates with custom fields and personalization tokens. Its automation system handles scheduling, follow-ups, and basic conditional logic based on recipient actions. For pure email automation, Instantly delivers reliable performance with a focus on scalability.
SalesHandy excels in email personalization with advanced features like spintax (which creates multiple text variations), variable merge tags, and liquid syntax support. These tools enable users to create highly customized messages that feel personal at scale. The platform's automation capabilities include conditional workflows based on recipient actions, scheduled follow-ups, and sophisticated A/B testing options.
SalesRobot approaches personalization from a multichannel perspective. The platform scans prospects' LinkedIn profiles and conversation history to personalize messages in a way that feels human rather than automated. While its email-specific personalization features are more basic than dedicated email tools, its ability to coordinate personalization across channels creates a more cohesive outreach experience.
Instantly vs SalesHandy vs SalesRobot: LinkedIn Integration
SalesRobot dominates LinkedIn automation, SalesHandy offers basic integration, Instantly lacks LinkedIn features.
LinkedIn Outreach Features
Instantly does not offer any LinkedIn integration or automation features. As a purely email-focused platform, users seeking LinkedIn outreach capabilities will need to use a separate tool alongside Instantly, which can create workflow inefficiencies and data silos between platforms.
SalesHandy provides basic LinkedIn integration but lacks comprehensive automation capabilities. The platform allows for some coordination between email and LinkedIn outreach, but its LinkedIn features are limited compared to specialized LinkedIn automation tools.
SalesRobot was purpose-built for LinkedIn automation and it shows in its comprehensive feature set. The platform offers a complete suite of LinkedIn outreach capabilities including connection requests, follow-up messages, content engagement (likes, comments, follows), and InMail automation.
Safety and Account Protection
Instantly doesn't offer LinkedIn features, so account safety isn't applicable.
SalesHandy provides basic LinkedIn functionality but lacks advanced safety features for account protection, which may leave users vulnerable to LinkedIn's increasingly strict automation detection.
SalesRobot shines in LinkedIn account protection with its proprietary safety features. The platform uses dedicated residential IP addresses rather than data center IPs that LinkedIn easily flags. Its integration with LinkedIn's mobile APIs provides a more secure connection than browser-based tools.
Most impressively, SalesRobot implements smart throttling technology that automatically adjusts activity when LinkedIn shows warning signs, preventing account restrictions before they occur. These safety measures are particularly valuable for professionals whose LinkedIn accounts are essential business assets that they can't afford to risk.
Multichannel Coordination
Instantly operates exclusively in the email channel, requiring users to manually coordinate LinkedIn activities through separate tools.
SalesHandy offers limited multichannel capabilities, primarily focusing on email outreach with basic LinkedIn integration. While users can perform some cross-channel activities, the platform lacks the seamless coordination found in dedicated multichannel tools.
SalesRobot excels in multichannel coordination, enabling users to create sequences that combine email and LinkedIn touchpoints in a strategic cadence. This multichannel approach has been shown to achieve significantly higher response rates (around 8% on average) compared to the increasingly low response rates of pure cold email (which has fallen to around 1%).
The platform's Smart Inbox feature serves as a unified conversation hub, allowing users to manage interactions from both email and LinkedIn in a single interface. This creates a more cohesive prospect experience and prevents the communication gaps that often occur when using separate tools for different channels.
Instantly vs SalesHandy vs SalesRobot: Lead Generation Capabilities
SalesHandy offers the most comprehensive database, Instantly provides solid verification, SalesRobot excels in LinkedIn-based lead generation.
Database Size and Quality
Instantly provides a built-in lead database with verification capabilities, though it's not as extensive as some competitors. The platform offers lead verification to improve data quality, but the size limitations may require supplementation with other lead sources for certain industries or regions.
SalesHandy boasts an impressive lead database with over 700 million B2B contacts and 60 million companies globally. The platform emphasizes data accuracy with A-grade verified email addresses that have 98% deliverability. This extensive database makes SalesHandy a powerful all-in-one solution for both lead discovery and outreach, reducing the need for multiple tools in the prospecting workflow.
SalesRobot focuses on LinkedIn-based lead generation rather than maintaining a traditional contact database. The platform leverages LinkedIn's rich professional data to help users find and engage with potential leads. SalesRobot's database is updated weekly and includes over 250 million people, giving users access to current professional information directly from LinkedIn.
Lead Finding and Filtering
Instantly offers lead finder functionality with various filtering options, though its capabilities are somewhat basic compared to specialized lead generation tools. Users can search by standard criteria like job title, company size, and location, but may find the filtering options less robust than dedicated prospecting platforms.
SalesHandy provides comprehensive lead finding capabilities with advanced filtering options. Users can search the extensive database using multiple criteria including job titles, industries, company sizes, locations, and technologies used. The platform's lead finder tool is particularly strong in its ability to identify decision-makers within target organizations.
SalesRobot takes a unique approach with its AI-powered lookalike engine. This feature helps users find "clones" of their best customers, effectively identifying prospects with similar characteristics to existing successful clients. While this approach is less conventional than traditional database filtering, it can be highly effective for targeted prospecting based on proven customer profiles.
Lead Management
Instantly provides basic lead management features, allowing users to organize prospects into lists and track campaign engagement. The platform includes lead scoring based on interaction data, helping prioritize follow-ups with the most engaged prospects.
SalesHandy offers more robust lead management capabilities with its CRM-like features for organizing and tracking prospects throughout the sales cycle. The platform enables users to manage the complete sales cycle from finding prospects to closing deals. Its integration with popular CRM systems extends these capabilities for users who require more sophisticated lead management.
SalesRobot includes a mini-CRM functionality that focuses specifically on managing prospects from LinkedIn and email channels. The platform's conversation management features allow users to organize leads with tags based on interest level, ensuring appropriate follow-up. While not as comprehensive as dedicated CRM systems, these features provide sufficient organization for most outreach-focused users.
Instantly vs SalesHandy vs SalesRobot: User Experience and Ease of Use
Instantly offers the simplest interface, SalesHandy balances functionality with usability, SalesRobot requires more learning for multichannel capabilities.
Interface Design and Navigation
Instantly features a minimalist, user-friendly interface that prioritizes simplicity. Users appreciate its intuitive design that lets them focus on essential key performance indicators without distraction. The platform's navigation is streamlined and logical, making it easy for even beginners to get started quickly with their outreach campaigns.
SalesHandy offers a clean, well-organized dashboard that balances functionality with usability. While not quite as minimalist as Instantly, the platform maintains a logical structure that makes it easy to find key features. Users report that the interface doesn't seem complicated, with clear and accessible analytics sections.
SalesRobot has a more feature-dense interface reflecting its multichannel capabilities. Some users note that while the UI can get busy, it's still navigable with clear organization into steps and sections. The platform requires a somewhat steeper learning curve due to its broader feature set, but the organization into logical workflows helps users adapt to the additional complexity.
Setup and Configuration
Instantly offers the simplest setup process, allowing users to quickly connect email accounts and begin creating campaigns. The platform's focus on email-only features means fewer configuration steps are required before launching the first campaign, making it ideal for users who prioritize speed of implementation.
SalesHandy provides a straightforward setup process with helpful onboarding guidance. Users can quickly connect their email accounts, install necessary plugins, and customize settings to begin using core features. The platform balances ease of setup with the depth of its feature set, making the configuration process manageable despite its comprehensive capabilities.
SalesRobot requires more initial configuration due to its multichannel approach. Setting up both email and LinkedIn connections takes additional time, and configuring safety parameters for LinkedIn automation adds steps to the process. However, the platform provides detailed guidance through its onboarding process to help users navigate the more complex setup requirements.
Learning Resources and Support
Instantly provides a knowledge hub with templates, guides, and resources to help users optimize their cold email strategies. Customer support is generally responsive, though some users report occasional delays.
SalesHandy offers comprehensive learning resources including a Cold Email Masterclass that provides valuable insights for improving campaign performance. Users consistently praise the platform's helpful customer support team. The combination of educational content and responsive assistance creates a supportive environment for users at all experience levels.
SalesRobot provides detailed documentation and setup guides to help users navigate its more complex feature set. The platform receives consistent praise for its top-notch customer service, with many reviews highlighting how users don't get stuck with their outreach campaigns due to the quality of support.
Instantly vs SalesHandy vs SalesRobot: Pricing and Value
SalesHandy offers the best value for most users, Instantly balances features with affordability, SalesRobot offers tiered options for specialized LinkedIn features.
Plan Structure and Limitations
Instantly offers three main pricing tiers: Growth ($37/month), Hypergrowth ($197/month), and Light Speed ($492/month). All plans include unlimited email accounts and warmup, with higher tiers adding more verified leads and advanced features like A/B testing. The lead finder tool is an additional add-on rather than being included in the base subscription.
SalesHandy provides four pricing tiers: Outreach Starter ($36/month), Outreach Pro ($99/month), Outreach Scale ($199/month), and Outreach Scale Plus ($299/month). All plans allow for unlimited email accounts and team members, with higher tiers increasing prospect limits and email volume. The platform offers additional savings of 25-30% with annual billing options.
SalesRobot offers three pricing tiers: Basic ($59/month), Advanced ($79/month), and Professional ($99/month). All plans include 1 LinkedIn account and 1 email account, with differences in campaign limits and available features. The Basic plan limits users to 1 active campaign with restricted daily quotas, while Advanced and Professional plans offer unlimited campaigns with full quotas. The platform offers up to 35% discount on annual payments across all tiers, and provides a 14-day free trial without requiring credit card information.
Value for Different User Types
For Solopreneurs and Small Teams:
- Instantly offers good value with its Growth plan at $37/month, providing unlimited email accounts and basic features at an affordable entry point.
- SalesHandy delivers excellent value with its Outreach Starter plan at $36/month, including both unlimited email accounts and access to its extensive lead database.
- SalesRobot's Basic plan at $59/month provides an affordable entry point for those who need safe LinkedIn automation alongside email capabilities, though with limited campaign capacity.
For Agencies:
- Instantly provides strong agency value with unlimited email accounts, though its limited multichannel capabilities may require supplementary tools.
- SalesHandy offers exceptional agency value with the ability to add and manage unlimited clients from a single workspace without additional costs. This makes it particularly cost-effective for agencies managing multiple client campaigns.
- SalesRobot's Professional plan at $99/month includes team management features making it suitable for agencies, though each client would require a separate account, increasing the overall cost.
For Enterprise Teams:
- Instantly's Light Speed plan at $492/month provides high-volume capabilities but lacks the integration options that enterprise teams often require.
- SalesHandy's Outreach Scale Plus plan at $299/month offers enterprise-level features including agency branding options and a dedicated success manager.
- SalesRobot's Professional plan at $99/month with the activity control feature is most suitable for enterprise teams, allowing managers to oversee team activities and maintain consistent outreach standards.
Free Trial and Onboarding
Instantly offers a 14-day free trial without requiring credit card information, allowing users to fully explore the platform before committing. This generous trial period provides ample time to test campaigns and evaluate results.
SalesHandy provides a 7-day free trial that includes up to 100 emails and 5 free lead credits. No credit card is required to start the trial, making it risk-free to explore the platform's capabilities. While shorter than some competitors' trials, this period provides sufficient time to assess basic functionality.
SalesRobot offers a 14-day free trial without requiring credit card information, matching Instantly's trial period. This allows potential users to thoroughly test both the email and LinkedIn features before making a purchase decision.
Instantly vs SalesHandy vs SalesRobot: Pros and Cons
Instantly Pros & Cons
SalesHandy Pros & Cons
SalesRobot Pros & Cons
Final Verdict: Which Tool is Right for You?
Choose Instantly if:
You're focused exclusively on email outreach and need to connect multiple accounts without additional fees. Instantly's unlimited email accounts, superior deliverability features, and clean interface make it ideal for businesses that prioritize email volume and inbox placement. It's particularly well-suited for:
- Email marketing agencies managing multiple client email accounts
- Sales teams sending high volumes of cold emails
- Businesses with limited budgets who need affordable email scaling
- Users who prefer simplicity and want the fastest possible setup
Instantly's interface is remarkably user-friendly, making it accessible even to beginners starting their outreach campaigns. If your outreach strategy revolves entirely around email, Instantly offers the most streamlined experience with excellent scaling capabilities.
Choose SalesHandy if:
You want a balanced approach that combines powerful email outreach with an extensive lead database. SalesHandy's comprehensive feature set and exceptional value make it the most versatile choice for users who need both prospecting and outreach capabilities. It's particularly well-suited for:
- Businesses looking for an all-in-one prospecting and outreach solution
- Agencies managing multiple client campaigns from a single dashboard
- Teams needing advanced personalization options for targeted messaging
- Organizations requiring both lead generation and outreach capabilities
SalesHandy excels in email personalization with features like spintax, merge tags, and variable merge tags for each prospect. If you need a complete solution that covers the entire sales cycle from finding prospects to closing deals, SalesHandy delivers the most comprehensive package at a competitive price point.
Choose SalesRobot if:
You prioritize LinkedIn outreach alongside email and need advanced safety features to protect your valuable LinkedIn accounts. SalesRobot's specialized LinkedIn capabilities and multichannel approach make it ideal for B2B sales teams targeting professional audiences. It's particularly well-suited for:
- B2B sales teams heavily invested in LinkedIn outreach
- Organizations concerned about LinkedIn account safety
- Teams seeking higher response rates through coordinated multichannel approaches
- Businesses targeting decision-makers who are active on LinkedIn
SalesRobot combines traditional sequence automation with AI-powered custom variables for smarter campaigns that don't look automated. If your target audience spends significant time on LinkedIn and you want to reach them through multiple touchpoints, SalesRobot's specialized features justify its premium pricing.
Conclusion
The ideal outreach tool depends entirely on your specific business needs, target audience, and outreach strategy. While all three platforms offer strong capabilities, they excel in different areas:
- Instantly dominates in pure email outreach with unlimited accounts and superior deliverability
- SalesHandy provides the most balanced combination of prospecting, personalization, and outreach
- SalesRobot offers unmatched LinkedIn safety and multichannel coordination
For most users seeking the best overall value and capability range, SalesHandy emerges as the top recommendation due to its comprehensive feature set, extensive lead database, and competitive pricing. However, teams with specific needs in email scaling or LinkedIn outreach may find either Instantly or SalesRobot better aligned with their particular requirements.
If LinkedIn is a crucial channel in your outreach strategy and you're concerned about account safety, SalesRobot stands out as the clear choice. The platform was specifically designed to address the primary problem plaguing LinkedIn automation tools—the high risk of getting accounts banned. With its cloud-based architecture, dedicated residential IP addresses, and intelligent throttling systems, SalesRobot provides peace of mind for professionals who can't afford to lose access to their valuable LinkedIn accounts.
All three platforms offer free trials without requiring credit card information, so the best approach is to test each tool with your specific use case before making a final decision. Your unique workflow, target audience, and business goals should ultimately guide your choice of outreach platform.
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