How to use LinkedIn carousel: Tips and Tricks
Learn how to create a LinkedIn carousel, its advantages, how carousels improve your engagement, and the key elements of a successful carousel.
Learn how to create a LinkedIn carousel, its advantages, how carousels improve your engagement, and the key elements of a successful carousel.
Writing on LinkedIn is great for building your public brand. The earlier you start, the better the leads you get.
And believe me when I say, "If I were to write down the names of people who have grown their brand into a six-figure agency on LinkedIn, I'd run out of ink.”
But…the problem is that reading text posts is a DRAG, and they don’t ~REALLY~ get a lot of attention.
So, is there a way to grab more attention on LinkedIn?
Your best bet is LinkedIn Carousels.
In this blog, you’ll learn:
- What are LinkedIn carousels?
- How to create high-quality LinkedIn carousels?
- What are the advantages and elements of a carousel?
- How to increase your engagement with LinkedIn carousels?
Let’s begin
Before creating a carousel from scratch, we must first understand the fundamentals.
Ehhh, Why, you ask?
Because fundamentals help you visualize complex information easily and quickly.
Think of it this way: Any mathematical equation, no matter how difficult, can be solved if one knows the fundamentals.
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Carousel is a format that allows you to add multiple images in a single post.
Carousels let your audience take a 360 look at your brand.
Moreover, this creates a visually appealing graphic to help you resonate more with your audience.
Since nobody reads that definition, let’s keep it aside and quickly find out why you should be “ALL IN” for LinkedIn Carousels Posts.
1. Engagement: They get 3X engagements compared to written posts without spending money on Ads.
2. Marketing: If LinkedIn were a magic show, carousels would be the Joker. Getting all the attractions based only on the looks.
3. Visual Storytellers: A picture can speak a thousand words. Imagine having 10 slides in one LinkedIn post.
4. Repurpose: If you ever run out of ideas. You can easily repurpose your old content and ideas in no time.
5. Show Your Style: Using carousels, build a consistent brand across platforms.
And soon you’ll brag like this guy:
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I’ll be very honest. Not every DAMN carousel works.
But.. if you knew what I know, you can make every carousel work.
How do I know what works?
Ummmmm, let’s see… maybe because I have posted 30+ carousels, and on average, I get 3000+ impressions.
Here are the seven key elements:
Mac pages = 300 pages.
The file should be below 100 MB.
Upload in PDF format for the best quality.
The recommended image format is 1080 × 1080 pixels or 1920 x 1080 pixels.
The attention game starts with the first slide. On LinkedIn, people only swipe if your hook is catchy enough.
Hit the pain point early on.
Ex:
Make the carousels skimmable, give your carousels some room to breathe.
Keep the text aligned to the left.
Use easy to read font and font size big enough to skim.
Direct them to swipe or show them if there is a subsequent slide.
Ex:
Highlight keywords/phrases related to pain points, solutions, outcomes, or are of utmost importance.
Don’t go highlighting all the pages.
Only the keywords.
Ex:
While hooks can be a great way to grab attention, the other is using graphics.
This can boost the carousel's attention.
My personal favorite is using a meme.
Who doesn’t love light laughter?
Ex:
Keep your message very clear from the start. Don’t mislead the audience.
Follow this method:
One post → One problem → One message → One CTA.
From hooks to targeting a problem and providing a solution.
Use your brand colors to create consistent carousels or select a few colors to represent a theme.
Ex: I use blue color for carousels on cold emails topic because blue resonates with cold.
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Add a sample text and elements as per your preference and then download the carousel.
If you are a beginner, here’s a link to a video on how to use Canva: https://www.youtube.com/watch?v=un50Bs4BvZ8
Type in a written text for clarity, then click the “More” icon.
Congratulations, you’ve successfully uploaded a LinkedIn carousel.
If you still doubt that carousels do any good to your engagement. I think it’s time I show some proof.
Although I haven’t had the chance to repurpose my LinkedIn content.
But.. I do have some interesting stats to share with you:
Here is what my text based post looks like:
And here is my carousel:
The Difference:
Carousel examples: Step by step procedure, any listicle, Before and after, etc.
Woaah, Congratulations. Now, you’re all set to set fire to your LinkedIn feed with your sexy carousels.
Before we wrap up, let’s quickly summarize what you’ve learned:
What are LinkedIn Carousels? Nothing but a visual treat that gets 3X engagement. We also talked about the specifications, and elements that are required to make the carousels a visual treat that no one can take their eyes off.
Next, we learned how to create a carousel from scratch on Canva, download it, and upload it on LinkedIn.
Lastly, we talked about how to optimize carousels for 3X engagement.
Enjoyed reading this? Then, you would enjoy our other blogs, too.
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