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In today's competitive business environment, it's not enough to just have an excellent product or service to offer - you also need to build and maintain strong relationships with your prospects and customers.
This is where sales engagement platforms come in, as they provide a powerful toolset to help you effectively connect with your target audience, nurture your relationships, and ultimately close more deals.
Every interaction you have with your prospects is important as it can impact their buying decision, their loyalty to your brand, and ultimately your revenue.
That's why it's important to have a strategy in place for managing your sales engagements effectively.
There are various sales engagement platforms accessible to help salespeople manage their tasks more efficiently.
Sales Engagement Platforms provide features such as email tracking, sales automation, contact management, and analytics to help sales teams streamline their workflows and level up their performance.
In this blog, we'll talk about and explore the best top 10 sales engagement platforms for your company in 2023.
By using sales engagement platforms, you can find the right tool for your business needs and it will save your team members time so that they can improve their overall sales performance.
What is Sales Engagement?
The term "sales engagement" is used in the field of sales to refer to all encounters a salesperson has with a client or potential client throughout the course of the purchasing process.
- Sales interactions can happen over various channels.
- Channels include social media, phone conversations, video calls, emails, and more.
- Different channels allow for different types of interactions.
- Sales teams can use multiple channels to reach customers and prospects.
- Using a variety of channels can help sales teams to build relationships with customers.
What are Sales Engagement Platforms?
Sales Engagement Platforms (SEP) are tools that help salespeople and their teams to connect with customers and potential customers more effectively.
- Sales Engagement Platforms combine data, analysis, and automation to improve sales interactions.
- SEPs help sales teams understand customer needs and preferences.
- Improved customer experience can increase sales and revenue.
- Sales Engagement Platforms can handle administrative tasks such as scheduling meetings and following up on leads.
- SEPs free up salespeople's time to focus on important activities such as talking to potential customers.
- The ultimate goal of Sales Engagement Platforms is to build a relationship with customers and make a sale.
- The right tools can help sales teams organize their work, boost productivity, and increase revenue.
Here are the Top-10 Sales Engagement Platforms (SEP) For Small Businesses in 2023:
To begin with, let us tell you that we are fully committed to delivering outstanding performance. We recently had a look at Salesrobot, and we were really impressed by it. So, we decided to add it to our list of recommended apps. We always strive to provide our customers with the best products and services to help them achieve their goals. You can count on us and our solutions as we assure you of their effectiveness. We want to ensure that you have a seamless and productive experience with us.
Salesrobot is a sales engagement platform that can revolutionize the way you approach sales activities. With its advanced automation features, Salesrobot can streamline your sales outreach efforts and help you reach more potential customers than ever before.
With Salesrobot, you can easily automate your LinkedIn outreach and email campaigns, allowing you to focus on other important tasks while the platform takes care of your sales activities.
It has many automation capabilities, making it a popular tool among different types of customers.
Salesrobot has an excellent ratings on G2 and AppSumo and has collaborated with over 300 clients, thanks to its innovative features and dedication to delivering outstanding customer results.
Salesrobot can perform various tasks including automating personalized email sequences for inbound sales, sending mass communications to group members and attendees of events, and personalizing messages using AI.
Salesrobot ensures user safety, builds brilliant campaigns and message series, and provides a better user experience with an intuitive interface.
Salesrobot offers 24/7 outstanding customer support, supporting teams to maintain multiple LinkedIn profiles, and integrating seamlessly with many popular tools.
What are the Features, Pricing, and Reviews of Salesrobot?
Salesrobot provides comprehensive analytics and reporting features related to LinkedIn and Email outreach, giving you valuable insights into the effectiveness of your sales activities.
Salesrobot offers thorough analytics and monitoring tools that can help you understand how well your sales efforts are working.
You can monitor your progress, assess your success, and make data-driven choices to improve your sales strategy with Salesrobot's user-friendly dashboard.
Pricing of Salesrobot:
- SalesRobot offers a flat rate for its Professional Plan at $99/month per account.
- Users can save 20% on their membership fee by using the annual payment option.
Salesrobot has excellent ratings, 4.9 on G2 and 4.8 on AppSumo.
Why trust SalesRobot?
SalesRobot as a sales engagement platform can automate cold outreach on emails and social media with utmost safety and will support you 24/7.
You can send messages to people on LinkedIn using email or Inmails.
SalesRobot lets you send and receive up to 200 messages and requests every day, which is more than the limit on LinkedIn.
It's easy to use, even if you're new to it. In short, Salesrobot is a crucial tool for any salesperson seeking to increase productivity and sales results.
Salesrobot can assist you in leveraging your sales game and exceeding your goals more quickly and effectively than ever before thanks to its robust automatic features and cutting-edge analytics capabilities.
HubSpot Sales Hub:
HubSpot created the HubSpot Sales Hub as a tool to assist companies in managing their sales leads. It saves time for the sales team by automating tasks like inputting data and sending repetitive emails.
It has many useful tools to help close deals, including email templates, free calling, email sequences, scheduling a meeting, and tracking pipelines.
What are the Features, Pricing, and Reviews of HubSpot Sales Hub?
The Sales Hub by HubSpot empowers your sales team to centralize and automate numerous time-consuming tasks. This, in turn, enables your reps to concentrate more on the strategic aspects of their sales process.
Moreover, all the tools available in the Sales Hub are linked to HubSpot's CRM and integrated with the Marketing Hub. This results in a more comprehensive understanding of the prospects' journey before and after they engage with your sales team.
Pricing of HubSpot Sales Hub:
There is a Free Trial Available.
Freshsales has four plans currently:
- Free Plan
- Starter - $45/user/month
- Professional - $450/month
- Enterprise - $1200/month
Hubspot Sales Hub Review:
HubSpot Sales Hub has good rating of 4.2 on G2.
Why choose HubSpot Sales Hub?
Sales Hub is an advanced software tool that can greatly help you with your sales and marketing-related duties.
With the help of CRM (Customer Relationship Management) tools, Sales Hub makes it easy to manage your sales pipeline and customer interactions, all from a single platform.
One of the key benefits of using Sales Hub is the ability to design a standardized and transparent sales process that is tailored to your specific business needs.
This means that you can create a step-by-step process for how your sales team should engage with prospects and customers, from the first touchpoint all the way through to closing a sale.
To access Hubspot Sales Hub's fundamental advantages, small companies can choose between their starter plan and free plan.
Apollo.io is a software tool that manages sales tasks. It helps to organize customer and sales data instantly using cutting-edge technology.
You can manage your contacts and conduct marketing campaigns with ease using Apollo.io. Automating tasks and examining sales process trends, also makes it simpler to offer products.
Apollo.io integrates with a wide range of sales platforms to make sales management even simpler.
What are the Features, Pricing, and Reviews of Apollo.io?
Apollo.io is a powerful digital marketing software that offers a wide range of features. Its key functionalities include a content calendar, social media publishing and distribution tools, an analytics suite, and an API for seamless integration with other software.
By leveraging Apollo io, users can streamline their content creation and distribution processes, as well as gain valuable insights into their marketing performance.
With its intuitive interface and advanced capabilities, Apollo io makes it easy for users to write, find, and share content online, ultimately helping them to achieve their marketing goals.
Pricing of Apollo.io:
Apollo.io offers free trial for 30 days.
Apollo.io has four plans currently:
- Free plan.
- A basic plan - $49/month.
- Professional plan - $99/month.
- Organization plans - $79/month.
Apollo.io has good rating of 4.9 on G2.
Why choose Apollo.io?
Due to its greater tool set and long-term plans, Apollo.io is preferable for small businesses. There are greater updates and plans on Apollo.io.
Apollo.io has common features and can easily integrate a contact database into your job process.
SalesHandy is a platform for sales engagement that helps enhances productivity and increases job completion for sales teams. It has a variety of tools to support all sizes of companies.
It can be used online to manage communications, distribute files, and attract new clients. Additionally, it enables you to monitor your sales data and discover how your customers use your goods.
If you choose to use it, it is inexpensive and you can test it for free.
What are the Features, Pricing, and Reviews of SalesHandy?
SalesHandy offers detailed email tracking, mail merge for personalization, automated follow-up sequences, and supports HTML templates in Gmail and Outlook. It's ideal for optimizing email campaigns and improving engagement rates.
Pricing of SalesHandy:
SalesHandy has four plans currently:
- Outreach Basic - $27/month
- Outreach Pro- $79/month
- Outreach Scale- $150/month
- Custom - Contact Us
They also offer free trail for 7 days
SalesHandy has good rating of 4.7 on G2.
Why choose SalesHandy?
SalesHandy is an efficient sales tool to help you automate your emails that are more likely to end up in the recipient’s main inbox.
They have many tools like email bounce guard, email preheader, email verification, Spintax, email health score, and email warm-up that work together to make sure your emails are delivered successfully.
Saleshandy is easy to use and you can set it up quickly. They also have affordable plans that include many features so you only pay for what you need.
Mailshake is a sales engagement platform that strives to help sales teams to send personalized emails to potential customers.
It also lets them make plans to talk to these customers on the phone or through social media.
All of these things can be done in one place, on one dashboard. Mailshake can work together with other sales tools like Salesforce, Pipedrive, and Hubspot, as well as thousands of other apps.
What are the Features, Pricing, and Reviews of Mailshake?
Mailshake automates email sequences in Gmail, G Suite, and Outlook, while providing a live dashboard, pre-set templates, and CRM integration with Pipedrive, Salesforce, and HubSpot. It streamlines communication and saves time.
Pricing of Mailshake:
Mailshake has two plans currently:
- Email Outreach - $58/month.
- Sales Engagement -$83/month.
You will also use free trail for 30 days.
Mailshake got excellent rating of 5.0 on G2.
Why choose Mailshake?
Mailshake has a very easy-to-use design and is suitable for your email automation.
One of the good things about this tool is that it provides an email editor along with the integration of CRM for the automatic import of leads.
ActiveCampaign for Sales
ActiveCampaign for Sales helps you sell things in a shorter amount of time with automation. This lets you concentrate on finishing sales.
ActiveCampaign provides good information about each person or company you sell things to.
It helps you to accomplish your objectives and maintain appropriate process control with the aid of ActiveCampaign.
What are the Features, Pricing, and Reviews of ActiveCampaign?
Automation can make your email marketing efforts more efficient and effective. By segmenting your contacts based on factors such as behavior or demographics, you can create targeted email campaigns that are more likely to resonate with your audience.
With the ability to track your results in real-time, you can gain valuable insights into the performance of your campaigns and adjust your strategy as needed.
With these features and more, automation is a powerful tool that can help you optimize your email marketing efforts and achieve your goals.
Pricing of ActiveCampaign for Sales:
ActiveCampaign has four plans currently:
- Lite ($29/month),
- Plus ($49/month),
- Professional ($149/month)
- Enterprise (Custom).
- Plus ($19/month),
- Professional ($49/month)
- Enterprise (Custom).
Marketing + Sales -
- Plus ($93/month),
- Professional ($386/month)
- Enterprise (Custom).
Transactional Email -
ActiveCampaign has good rating of 4.5 on G2.
Why choose ActiveCampaign for Sales?
ActiveCampaign is a very flexible sales engagement platform that can customize your actions for your business through automation and analytics.
Mixmax as a sales tool enables you to send effective emails from your Gmail accounts. It can track your emails and help you know if people are interested in what you sent.
Mixmax is a tool used by small business owners and salespeople that helps them to keep good track of their email campaigns.
What are the Features, Pricing, and Reviews of Mixmax?
Mixmax is an all-in-one email platform that offers a range of features to help streamline your communication and boost your productivity.
With email tracking and analytics, you can gain valuable insights into your recipients' engagement levels and identify areas for improvement.
Additionally, email scheduling enables you to send your messages at the right time, every time, ensuring that your communication is always timely and relevant.
With Mixmax's email personalization features, you can customize your messages to better resonate with your recipients, ultimately boosting engagement rates and driving better results.
Pricing of Mixmax:
Mixmax offers 5 plans currently:
- Free Plan
- Small Biz: $29/month
- Growth: $49/month
- Growth + Salesforce: $69/month
- Enterprise: custom
Mixmax has good rating of 5.0 on G2.
Why choose Mixmax?
Mixmax is for small businesses that use Gmail, it helps salespeople to accelerate their revenue.
Mixmax automates repetitive tasks and helps to organize daily tasks with increased productivity and helps sales reps to use tools to sell.
Freshsales is a sales tool made by Freshworks to help businesses manage their sales. It is easy to use and has many helpful tools like AI-based lead scoring, automated workflows, and visual deal tracking.
With Freshsales, businesses can handle their sales easily and without any problems.
What are the Features, Pricing, and Reviews of Freshsales?
Freshsales is a powerful CRM solution that offers a range of features to help streamline your sales processes and drive better results. With a free version that hosts unlimited seats, it's an accessible option for businesses of all sizes.
Additionally, Freddy AI, the platform's AI-powered assistant, is available in all paid tiers, providing valuable insights and recommendations to help you make data-driven decisions.
Pricing of Freshsales:
Freshsales has three plans currently:
- Growth: $15/month
- Pro: $39/month
- Enterprise: $69/month
You can also try Freshsales free for 14 days.
Freshsales has good rating of 4.6 on G2.
Why choose Freshsales?
Freshsales strives to help salespeople and their teams with all the things needed for acquiring good prospects, It helps to build conversations and close deals with good customer satisfaction.
The features such as email, phone, chat, and telephony, save time by automating sales processes and increasing efficiency.
Freshsales also has an AI system called Freddy that helps salespeople make better decisions with good revenue.
Hippo Video is a software tool that companies and salespeople can use video to build their personal brands or increase brand recognition. It can personalize the videos and put links inside them to get more people interested.
It also has different ways to use videos for marketing, sales, and getting feedback from customers.
What are the Features, Pricing, and Reviews of Hippo Video?
Hippo Video offers a range of key features to help you create engaging and personalized videos.
With its built-in video editing tools, you can design the flow of your video, insert pauses, delete unwanted objects, add emojis or call-outs, and customize your audio and video clips.
Additionally, the platform allows for personalization by including your recipient's name and organization, as well as the ability to add images and texts to your video.
Finally, the platform offers a range of attractive GIF thumbnails to help you make a lasting impression in your recipient's inbox.
Pricing of Hippo Video:
Hippo Video has four plans currently:
- Starter - $15/user/month
- Pro - $30/month
- Growth - $48/month
- Enterprise - $79/month
It also comes up with 7 days free trail.
Hippo Video Review:
Hippo Video has good rating of 5.0 on G2.
Why choose Hippo Video?
As it’s a video distribution platform to enables you to create personalized videos and send them through various channels.
It can help you customize your video for emails and you can upload them on your websites as well.
Hippo Video is an affordable tool and you can utilize it based on your business needs.
VanillaSoft is a sales engagement tool that assists you in gathering data on your customers and potential prospects and putting them to use.
It combines automation with data management to give you queue-based routing and helps sales reps to contact the appropriate lead at the appropriate time.
VanillaSoft provides sales teams with a degree of innovation and productivity. Users of this software can keep tabs on each team member's performance and, if necessary, help with extra training or lessons.
What are the Features, Pricing, and Reviews of VanillaSoft?
VanillaSoft is a sales engagement platform that offers a range of powerful features to help you streamline your sales processes and drive better results.
With progressive auto dialing, real-time next-best-lead routing, and logical branch scripting, you can ensure that you're reaching out to the right prospects at the right time with a personalized message.
The platform also includes tools like voice mail drop, email templates, nurturing, and blast, lead scoring, inbound web lead capture, live monitoring, and call recording.
Pricing of VanillaSoft:
- Pricing is not available on their website, you need to contact VanillaSoft for the cost of their plans.
- VanillaSoft has good rating of 4.6 on G2.
Why choose VanillaSoft?
Vanilla Soft can track and organizes your call summary in a presentable and quick way.
The software is easy to use and you can set up the platform the way you want to see or have it for your business.
Additionally, it has performance visibility capabilities that make it very simple to evalute all call activity.
What Benefits Come with the Use of Sales Engagement Platforms?
- Using sales engagement platforms allows salespeople to collaborate and communicate with customers more efficiently.
- Some duties can be automated so that salespeople can focus more of their time on other crucial activities.
- Sales engagement platforms have a variety of advantages, such as tailored client interaction, increased productivity, increased lead generation, and a platform that integrates marketing and sales.
What are the features of effective sales engagement platforms?
- You need to think about how your team and customers will use the sales engagement platforms before selecting them.
- Look for a sales engagement platform that has multiple communication options, can handle multiple outreach attempts, and can personalize sales campaigns.
- It is good if sales engagement platforms also have calling and video integration capabilities and provide sales intelligence and conversational insights.
Finally, Which one of these 10 Sales Engagement Platforms To choose?
We have examined the features and capabilities of the top 10 sales engagement platforms available.
In order to determine which one is best for the various objectives and business-appropriate strategies. Here we have curated a detailed summary of what to choose for a specific need for your business.
- For Hyperpersonalized sales outreach campaigns on LinkedIn and Emails: SalesRobot is the best choice.
- For Multichannel communication: Hubspot Sales Hub can be considered.
- For integrated call capabilities: Freshsales, VanillaSoft, and Apollo.io are good choices.
- For email intelligence and insights on conversations: SalesRobot, Mixmax, Mailshake, VanillaSoft and SalesHandy can be considered.
- For Video integration capabilities: Hippo Video is a great choice.
We hope you will select the best one that fits your business!
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