Types Of LinkedIn Accounts: Discover What’s Best For You

Types Of LinkedIn Accounts: Discover What’s Best For You

LinkedIn Guide

Table of Contents

When it comes to making business connections, LinkedIn is unrivalled. It's a great place to make professional connections, grow your business, learn about industry trends, and find new customers.

There are different types of LinkedIn Accounts with a wide range of features for diverse types of business interests. A great deal of emphasis should be put on choosing the right account. The purpose of this blog is to assist you in choosing the best type of LinkedIn account for you.

Types Of LinkedIn Accounts:

There are seven different types of LinkedIn Accounts:

  • Free LinkedIn Account.
  • LinkedIn Premium Career: $29.99/month.
  • LinkedIn Premium Business: $59.99/month.
  • LinkedIn Sales Navigator: $79.99/month.
  • LinkedIn Recruiter Lite: $2,399/year.
  • LinkedIn Recruiter: $8,999+/year.

Let’s discuss each type of LinkedIn Account briefly for your better understanding.

Basic (Free) LinkedIn Account

The first type of LinkedIn account that all users can access is the basic account.  A basic LinkedIn account may be all you need to get started on Linkedin if you're a newcomer. It's free to use, but there are restrictions.

Building your professional network, making new contacts in your field, reconnecting with past classmates, and more are all possible with a free account. As an added bonus, you may make yourself more noticeable to potential employers by customising your Linkedin profile.

Basic vs paid account.

This type of Linkedin account has the following restrictions:

  • Sending a message to someone who isn't linked to you is currently impossible.
  • There is no way to see who has viewed your profile.
  • The scope of your searches is restricted.
  • Recruiters and company owners who want to utilise Linkedin for hiring should not use a free account since it does not provide access to the full set of capabilities.

LinkedIn Premium Career

The second type of Linkedin account that you will come across is the LinkedIn premium career account. If you want to get noticed during the employment process or expand your professional circle, a Linkedin Premium Career account is a must. One poll by Linkedin found that professionals with a paid Linkedin Career Premium account were twice as likely to get employed as those with a basic account.

These are the benefits of upgrading to Linkedin Premium that is not available with the free version of the service.

  • A total of 5 inMail credits are available to you each month, which may be used to contact recruiting managers at companies.
  • Anyone who has performed a private search to find your profile during the previous 90 days will be displayed to you.
  • There is a tool called "Applicants insights" that shows you where you stand in comparison to other applicants.
  • Wage insights are made available to you, so you may learn about a position's salary range before you ever apply.
  • As a Featured applicant, your application will be prioritised over others and seen by hiring managers sooner, enhancing your chances of getting the job.
  • The in-demand talents you acquire on Linkedin Learning.

You may now be thinking how much Linkedin Premium for your profession would set you back. The good news is that this is the least expensive option for joining Linkedin, making it an excellent place to begin.

To use Linkedin's premium features, you must pay $39.99 a month. However, keep in mind that you may test out this package risk-free for an entire month!

LinkedIn Pricing Plan
Source: LinkedIn

LinkedIn Premium Business Account

Among the several LinkedIn Premium account options, LinkedIn Premium Business provides users with access to a plethora of useful extras.

Business owners and managers may benefit the most from this service since it gives them access to in-depth metrics on the performance of their company page.

This strategy can help you save time and improve your productivity in several ways:

  • When it comes to prospecting, LinkedIn's wealth of information can help you zero in on the ideal leads for your business. Your time spent on prospecting will be reduced as a direct result.
  • You may generate more leads by running campaigns that are tailored to your ideal clients with a Premium Business membership. Marketing qualified leads (MQLs), and sales-ready leads (SQLs) are what LinkedIn is best at (SQL).
  • Marketing automation: LinkedIn's CRM-like system allows you to manage prospects and monitor their interactions with your business. This is a fantastic method for keeping a well-organised pipeline and not missing any possibilities.
  • You may monitor your company's progress on LinkedIn with the use of in-depth metrics provided by LinkedIn. You will be able to monitor the success of your efforts and adjust accordingly.

Simply said, it is a fantastic tool for increasing a company's efficiency, cutting down on wasted time, and attracting new customers.

More consumers may be generated at a reduced cost, and more efficiency can be achieved across the whole sales process when you use LinkedIn Premium Business.

Pricing of Linkedin Premium Business Account

Another most useful type of LinkedIn account is the LinkedIn Premium Business is a paid membership service that costs the same amount per month as the LinkedIn Premium plan as well as the same amount each year.

In comparison to the yearly LinkedIn Premium Business subscription, which costs $575.88, the monthly LinkedIn Premium Business subscription is only around $59.99.

LinkedIn Pricing
Source: LinkedIn

LinkedIn Sales Navigator

LinkedIn's Sales Navigator is a social selling platform with a variety of tools for identifying qualified leads with whom to develop lasting professional connections making it the most used LinkedIn account by sales teams. Using LinkedIn Sales Navigator's search and filter options, you may find the best possible leads. It's not just the raw data that Sales Navigator collects about leads and prospects but the insights and analysis that can be gleaned from it. By tailoring your interactions with leads, you may build stronger relationships with them and increase conversions.

You may utilise LinkedIn's Sales Navigator, a premium service if you're a member. You may choose from a variety of subscription plans according to your needs and the size of your organisation, including an individual plan, a team plan, or an enterprise plan. The LinkedIn website provides a detailed description of the features accessible with each membership level.

Pricing Details of the LinkedIn Sales Navigator

LinkedIn's website specifies three distinct types of LinkedIn account pricing tiers for its Sales Navigator accounts.

Professional (Free Trial available )
If you want to use LinkedIn's network to expand your pipeline and close more transactions, the professional plan is for you. The cheapest plan starts at $64.99/month or $779.88/year.

Team (Free Demo available)
Any group of salespeople who want to maximise their connections and develop lasting partnerships should sign up for the team plan. The monthly fee starts at $103.33 per licence or a yearly fee of $1,240.

Enterprise (Free Demo available)
Reach out to LinkedIn's customer service if you represent a business or sales team and want to learn more about their pricing plans.

LinkedIn Pricing
Source: LinkedIn

LinkedIn Recruiter

You can search for and connect with potential candidates as well as manage them all in one place by using LinkedIn Recruiter. It has smart suggestions like suggested skill sets, job titles, geographic regions, and more to help you identify the talent you're seeking with its sophisticated search filters and spotlights. Its main selling point is the fact that it gives preference to individuals who are actively seeking work, whether they be current or former employees, applicants, or independent contractors.

What does it cost to use LinkedIn Recruiter??

Naturally, there is a cost associated with streamlining the hiring process.
The annual fee for LinkedIn Recruiter starts at $8,999. Costs $825 monthly if you go for that option.

LinkedIn Pricing
Source: LinkedIn

Features of Linkedin recruiter

  • Access To The Network
  • Advanced Search Filters
  • Search alerts
  • Messaging
  • Reporting
  • Access to the network: If you sign up for LinkedIn Recruiter, you'll get access to the complete user base. What this implies is that you can reach out to any working professional, even if they aren't in your existing network, opening up a wide range of possible candidates for employment.
  • Advanced Search Filters: LinkedIn Recruiter provides more than 40 search options, including advanced filters, to narrow your results. Depending on what your business requires, you may either restrict or broaden your search using this function.
  • Search Alerts: When using LinkedIn Recruiter, you can store your searches just like you can with Recruiter Lite. In addition, you may store up to fifty separate searches for your business and sign up to be notified anytime a new applicant meets your requirements.
  • Messaging: Utilizing LinkedIn Recruiter, you may easily get in touch with qualified candidates anytime you need to. In comparison to LinkedIn Lite's limit of 30 messages each month, this premium product allows you to send up to 150 InMails every month. In other words, your HR department can make the most of every opportunity to connect with prospective candidates.

LinkedIn Recruiter also has the capacity to send mass InMails. You may use this function to contact up to 25 qualified individuals at once, streamlining your recruiting and sourcing efforts.

  • Reporting: If you go with LinkedIn Recruiter, you'll be able to view a plethora of useful reports. The subscription product includes the following in addition to reporting on InMail and Job analytics:
  • Statistics on Incoming Email
  • Workforce Analytics Report
  • Employer Statistics
  • Extensive Cross-Contract and Custom Reporting from Pipeline Analytics

The information in these reports is useful for gauging the success of your company's an advertising and recruitment campaigns. The data in these reports may also be used to make significant changes to the way you find and choose new employees.

Linkedin Recruiter Lite

Recruiter Lite is an advanced tool for finding qualified candidates in a specific area or with certain skills. The recruiting software may be used as a passive applicant sourcing platform if it links to a person's LinkedIn profile, even if that person is not actively seeking employment.

Recruiter Lite Functions:

Now, let's talk about what you get with your membership to Recruiter Lite and why so many people love it:

  • Search Options
  • Third-degree network visibility
  • Streamlined candidate pipeline

Search options:

Refine your results with a plethora of filters to find exactly the people you're looking for using our advanced search. When customers create a project for each open position, they are able to access the available talent pool and store their top prospects in one place, taking advantage of the project's simple administration features.

Third-degree network visibility:

Recruiter Lite does not have a commercial restriction on the number of profiles you may access, although the free edition of LinkedIn does.

Streamlined candidate pipeline:

Candidates may be readily categorised into projects and updated using a variety of methods, such as reminders for further action. A person's InMail may be accessed immediately through their profile.

LinkedIn Recruiter Lite Cost

In the United States, a monthly membership to LinkedIn Recruiter Lite costs $140 USD. However, this price may vary depending on the user's location. In comparison to paying monthly, a yearly membership to LinkedIn Recruiter Lite will save you $200.

For most people, LinkedIn Recruiter Lite is also available for a free 30-day trial, so you may evaluate the service before committing to paying for it.

Linkedin Learning

There are almost 16,000 classes accessible on Linkedin Learning. It may be used as a tool for professional development and advancement.

·        The courses are separated into three categories and are regularly updated to include new information:

·        Education in Business and Technology

·        training programmes

Linkedin Learning costs $29.99 a month. However, you can get your first month free by clicking here. Remember that most premium Linkedin accounts include Linkedin Learning, so double-check to see whether you have it.

In addition, you may buy only one course that piques your interest. The price of a single course on Linkedin Learning averages $50.

Remember that all premium accounts have access to LinkedIn Learning. Any working professional may profit from a central online hub housing a wide variety of digital courses taught by recognised authorities in their respective fields, from personal growth to photography. There is training here that can help you grow professionally and personally, whether you're a CEO or a marketing assistant.

Comparing The Types Of LinkedIn Accounts

If you're just getting started on LinkedIn, we recommend starting with the basic, free account. With a free LinkedIn account, you may connect with other professionals without spending a dime. The good news is that even the free LinkedIn account comes with many rich and strong features to create an extensive network of connections, while the premium accounts on LinkedIn may be a suitable alternative for those who want to take professional networking to the next level. It provides access to tools beyond those accessible with the free account, allowing you to expand your sphere of influence.

There are several premium account tiers available. Individuals seeking employment or looking to advance in their current field are the target audience for the career plan. You may use this profile to raise your profile inside the network, get the attention of relevant experts, and make connections with other industry insiders.

The second kind of LinkedIn account is the business one, which is best suited to those who wish to promote their businesses to a wider audience. A premium business account is designed to help you find and connect with customers, prospects, and partners who may boost your company's success.

For B2B salespeople, LinkedIn's Sales Navigator premium account is an invaluable resource. If you come from a sales background, this account might be ideal for you. You may use it to look for contacts and connect with them more easily. It may be used to cultivate a long-term strategic partnership with potential clients, which in turn will increase sales.

Hiring managers who are actively seeking applicants may want to consider creating a LinkedIn Recruiter account. There are a plethora of search and filtering options available in this account to assist you in finding the most qualified people to fill the positions you have open.

Finally, if you're looking to hire without a mountain of paperwork, the LinkedIn Recruiter Lite account is for you. In order to locate, interact with, and keep in touch with potential new employees, LinkedIn Recruiter Lite is an excellent tool. In addition, you'll have access to features like 30 monthly InMail credits, unlimited saved searches, and detailed data on both your work and InMail's effectiveness.

LinkedIn Pricing Comparison
Source: LinkedIn

Determine Which LinkedIn Plan Is Right For You

LinkedIn is the app of choice for professionals seeking employment, new business contacts, professional training, or to further their careers. The different types of LinkedIn accounts have a number of account tiers, as it is aware that members will have varying requirements and utilise the service for various purposes.

It's important to consider your circumstances before deciding on the type of LinkedIn account that is best for you. We went through how some individuals use it to further their careers while others use it to establish new contacts. If you're new to a social networking platform, signing up for a free account is the best way to learn the ropes and determine if the basic features offered by the service will be sufficient to meet your needs.

If you're thinking about upgrading to a premium plan, the best way to find out if it's right for you is to take advantage of the trial period. That way, you can choose wisely.

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Stop relying on personal connections to get more customers

Start generating high-quality leads in next 60 mins
(like our 3000+ users do)