Lemlist Review 2023:  Uncovering the Pros and Cons of the Leading Email Automation Tool

Lemlist Review 2023: Uncovering the Pros and Cons of the Leading Email Automation Tool

Lead Generation

Table of Contents

This article is for you… 

If you are a B2B sales team leader (or a salesperson) looking to improve your Sales process, you've come to the right place! I am here to provide you with an in-depth Lemlist review based on my own experiences and the feedback of almost a hundred other users on various review sites.

So, Are you currently utilizing email automation for your cold outreach efforts? If you are, you're in good company. In fact, recent research indicates that 80% of sales representatives use email automation tools.

However, are you aware that email automation can be a double-edged sword? On one hand, it can help you save valuable time and reach a larger audience. On the other hand, if used carelessly, it can prove ineffective and even detrimental to your goals

This is precisely why I'm writing this. By the conclusion of this post, you'll be well-equipped to determine whether Lemlist is the right tool for your needs, or if it's preferable to explore alternative options.

What to Expect from this Blog Post:

- An in-depth exploration of the strengths and weaknesses of Lemlist.

- Valuable insights gathered from more than 50 real users.

- Expert guidance on selecting the most suitable sales automation tool tailored to your specific requirements.

- A glimpse into my personal experiences with Lemlist.

- A leading alternative to Lemlist if you’re looking to get more leads from LinkedIn

Let's get started, shall we?


So, What is Lemlist? 

Lemlist is a cloud-based sales outreach tool that uses AI to help you run lead generation campaigns on email and LinkedIn 

With Lemlist, you can extract potential user email addresses and phone numbers from LinkedIn, export them to the Lemlist dashboard, and run multi-channel campaigns. 

Building campaign on Lemlist
Source: Lemlist

You can even manually set conditions for your campaigns and customize lead information like: 

  • Has an email address
  • Has LinkedIn URL
  • Has accepted your LinkedIn invite
Manually set conditions to your sequence on Lemlist
Source: Lemlist

If you're a beginner or not tech-savvy, you can use Lemlist AI to set up outreach campaigns to target your potential customers.

Here’s how it looks like: 

Creating campaign using Lemlist AI
Source: Lemlist

Lemlist has an exciting new feature on the horizon – the launch of its lead database. This feature will enable you to target potential buyers through a process of Search, Target, and Import. With Lemlist's own extensive database, your outreach campaigns are about to get even more effective.

Lemlist is soon launching its own database of leads, where users can directly nurture their potential buyers by using search filters. However, the accuracy of the data is still questionable.

Currently, Lemlist offers the 'Import your Leads' option, allowing you to bring in your own leads through the following methods:

  • CSV
  • Emails
  • LinkedIn
  • Existing Campaigns
  • CRM
  • Zapier
  • API
Lemlist importing leads feature
Source: Lemlist

The good part? You can choose to import from more than one method.


Lemlist review: Where does it shine? 

Here are the advantages of using Lemlist: 

User-Friendly Interface:

Lemlist's sleek and intuitive user interface simplifies email campaign setup, making it accessible to marketers. It has a simple user interface and capabilities to design personalized images.

Lemlist dashboard
Source: Lemlist

You have easy access to your campaigns, analytics, and other tasks that are scheduled for the day. On your dashboard, you can unsubscribe anyone out of your campaign easily. And customizing your teams (adding team members) is a smooth process. 

It offers a clear and straightforward way to create email campaigns, set up follow-up steps, and integrate with other tools like HubSpot, making your workflow smoother.

In this example, I was choosing a template for my email, and I don’t know what to put in the subject line. 

Lemlist email template
Source: Lemlist

So, I just click on the little Video Icon and a little pop-up screen will display a tutorial to guide me through that specific step.

Lemlist Help Icons To Help You Write Email

Pretty cool, right? There is so much more to Lemlist than this, let’s review everything.

Email Templates:

Lemlist offers many different templates for your particular use-case. For example, you’re a B2B company wanting to stand out by attracting a new client for your company, the following is a great example template Lemlist has for you:

 Lemlist email templates
Source: Lemlist

These templates are not just for warmups but for other uses as well, namely:

  • Sales
  • Sell Online Courses
  • Hiring
  • Marketing
  • SEO/Backlinks
  • Webinar invites and many more.

These templates come in handy when you don’t have much time on your hands and want to get out on the field. You can also remain consistent in your outreach hence increasing your productivity.



One of Lemlist's standout features is its ability to enable personalized email marketing. You can have access to a range of customization options that will allow you to create highly personalized email experiences. 

Customer review on Personalization feature of Lemlist
Source: G2

Dynamic generation of customized images, including company logos and employee names, adds a personal touch to each email. This level of personalization helps improve open rates and response rates. 

Here are a few key points to understand about this feature:

  • Create highly personalized email experiences.
  • Dynamic generation of customized images.
  • Improve open rates and response rates.
  • Connect with recipients on a personal level.

However, it is not beginner-friendly! 🤕
Lemlist's extensive personalization options can also be overwhelming for some new users, and they can be overwhelming for those new to email marketing.

Like one user has said,

Campaigns: Automation and Sequencing

Lemlist offers good automation features that make email outreach efforts more efficient and effective. Users can automate their email campaigns and set up email sequences with multiple steps. 

Lemlist campaign setup
Customer review of Lemlist

You have the flexibility to configure specific actions within your campaigns. For instance, Lemlist can automatically pause a campaign when a prospect responds, streamlining the process. Also, it can generate a new task within the campaign for follow-up.

And what I like about the tool is a little toggle button where you can pause or continue your campaigns. And for our convenience, the button is right next to the current campaign name.

Sharing sequence feature on Lemlist
Source: Lemlist

And as you can see, you can also duplicate and archive your campaigns. 

This automation capability simplifies the process of setting up drip campaigns and follow-ups.

A/B Testing

Lemlist allows you to A/B test your email campaigns by creating different versions of your campaigns and then sending them to different groups of people. 

This can help you optimize your results by comparing different versions of your campaigns and choosing the one that performs best.

For example, you might A/B test different subject lines, different body copy, or different calls to action to see which one gets the best results. 

You can also use A/B testing to test different personalization strategies or different email sending times.

Lemlist A/B Testing
Source: Lemlist

This feature is available on every single step of your campaign.

Integrations: What does Lemlist integrate with?

Lemlsit has integrations with platforms like LinkedIn Sales Navigator and HubSpot to simplify lead management and data synchronization.

Lemlist integration
Source: Lemlist

Plus, it automatically finds email addresses for LinkedIn profiles, saving you time. 

How about Google Sheets Lemlist integration? Well, it can simplify data management for your campaigns.

While some users have reported issues with specific integrations or glitches. There are bug reports with the Lemlist Pipedrive integration. 

So, I urge that you focus on the importance of thoroughly testing integrations to ensure they align with your workflow. As there have been complaints with user’s campaigns.

Hit or Miss: Lemlist's Warm Up Feature-

By following a warm-up process, users reduce the risk of their emails being marked as spam. This feature is especially beneficial for cold email outreach campaigns, where establishing a positive reputation with email service providers is crucial. 

What are the key highlights of the Warm Up feature?

  • It builds trust with email service providers.
  • You can gradually increase email sending volume.
  • It massively reduces the risk of being marked as spam.

When it comes to positive features, I am putting this at last. As it seems like the warmup feature has received mixed reviews.

 Lemwarm dashboard
Source: Lemlist

But let's be honest when your only praise-worthy feature is facing pricing and deliverability issues, it doesn’t look very nice. Most of the reviewers are in agreement that it is a bit bonkers with the extra price they have to pay on top of their plans. 

Customer review of Lemlist
Source: Lemlist
Lemwarm Pricing
Source: Lemlist

Additionally, Lemlist integrates with the email validator to help you verify the email addresses. However, it costs extra for some reason.

It provides a good design platform, a hit or miss email warm-up capability, personalization options, automation features, and a user-friendly experience. Lemlist helps businesses to create visually appealing and personalized emails, automate their campaigns, and improve their engagement rates.

Lemlist Review: Where does it fall short? 

Here are the disadvantages of Lemlist: 

Lemlist’s Support: Good or bad?

Lemlist's customer support has been receiving mixed reviews. Many users have appreciated the quick support they get while others have complained about the unprofessional and downright horrible support they received. 

One poor user got brushed aside with Lemlist offering a refund instead of addressing the issue. 

Customer Review of lemlist
Source: G2

Lemlist's support team might just need an upgrade. Talking about the billing practices, it has happened more than once.

Billing and refund issues:

Some Lemlist users have found themselves tangled in a web of billing problems. 

Lemlist Customer complaining about Billing
Source: G2
Lemlist customer complaining about its billing practices
Source: G2

Lemlist's response to these problems has been uncooperative and marked by communication issues. It's high time for them to straighten things out and enhance their billing practices.

It's disheartening for individuals who've gone through this, as it reflects a clear lack of professionalism and unethical behavior.

Issues while Importing:

Lemlist seems to have a knack for technical issues. Users have reported frequent software crashes and annoying bugs that disrupt their sales processes. 

Not only does it slow you down, but it's also incredibly frustrating. 

Although no software is entirely bug-free, the problem of limited credits when importing contacts causing multiple duplicates can be a hassle. This means you'll have to manually sift through so as to not ruin your campaign.

Lemlist Review
Source: G2

Lemlist needs to fix these bugs and ensure their software runs smoothly, or else users will feel trapped in a never-ending traffic jam.

Inaccurate email tracking:

Lemlist's email tracking feature has come under fire for its lack of reliability. It seems that Lemlist counts the user's own clicks as "opens," which skews the metrics and provides misleading information. 

Lemlist review on email tracking
Source: G2

Lemlist's email tracking needs a reality check and a recalibration to provide users with accurate data.

Absence of tags:

Lemlist lacks a crucial feature – the ability to tag your database. In practical terms, this means that when you import data from your datasheet into the tool, you're left without essential search filters.

Customer complaining about tags
Source: G2

For example, if you want to run multiple campaigns with different sets of prospects, you need tags for better searches. Unfortunately, Lemlist falls short in this aspect, leaving many users to seek alternative solutions.

In contrast, a tool like Salesrobot allows you to label prospects on your list with different tags and streamline your campaign targeting. But more on that later!

Salesrobot app showing tagged contacts

How effective is Lemlist AI?

Lemlist boasts a robust AI feature that streamlines campaign creation through straightforward commands. However, I noticed that its message outputs sometimes lack the sharpness I desired for effective outreach. 

In the world of email outreach, lengthy content often leads to lower read and response rates, which can be frustrating. 

And I’ve also felt that the content generated looks very AI-ish, even with all the custom variables fed in. It doesn’t look like the human-language at all. Bummer 😣
If you’re looking for a tool with highly effective AI generated copy for sales outreach, we have the just the right alternative for you. Keep on reading to find out! (or if you can’t wait, scroll to this section)

How much does Lemlist cost? 

Here's a lowdown of Lemlist's pricing plans:

Lemlist pricing
Source: Lemlist

Email Outreach Package - $59 per seat per month:

  1. Use Case: Perfect for small to medium-sized businesses starting their email outreach campaigns.
  2. Best for: Those who need essential email outreach tools at an affordable cost.
  3. Standout Features: Affordable pricing with basic features like sending unlimited emails, automated follow-ups, and seamless CRM integrations

Sales Engagement Package - $99 per seat per month:

  1. Use Case: Ideal for businesses focused on advanced sales engagement and prospecting.
  2. Best for: Teams aiming to elevate their outreach with advanced tools like LinkedIn voice notes, video prospecting, and customized landing pages.
  3. Standout Features: Offers advanced conditions and impressive video prospecting capabilities.

Enterprise Plan: Custom Pricing

  1. Use Case: Tailored for large enterprises with extensive outreach requirements.
  2. Best for: Enterprises in need of personalized onboarding, dedicated support, and early access to new features.
  3. Standout Features: Includes personalized onboarding, a dedicated account manager, and special partnership discounts.

Plan Add-on (AI tokens) - $0.10 per token:

  • Use Case: Enhance your campaigns using AI-generated icebreakers and messages.
  • Best for: Teams looking to significantly improve reply rates and overall campaign performance.

Keep in mind, the most suitable plan depends on your specific needs and the scale of your outreach efforts. 

Choosing the Best Plan for Your Business Type

When selecting a plan from Lemlist, it's crucial to match your business type and specific needs with the right package. Here's a breakdown of the ideal plan for different business types:

  1. Small to Medium-Sized Businesses: Plan- Email Outreach Package. When you’re looking to start or scale your email outreach efforts.
  2. Sales-Driven Teams: Plan- Sales Engagement Package. If your team is aiming to enhance the sales engagement and prospecting strategies.
  3. Enterprises: Plan- Enterprise Plan (Custom Pricing). It is for large enterprises with extensive outreach requirements, personalized support, and advanced features.

Now that we’ve learned about the plans, let’s take a step back to revise what we have learnt in this Lemlist review. Afterall, let’s lay it all out to see if we can overcome the drawbacks of Lemlist through a superior alternative. 

Lemlist review conclusion:

Now that we've uncovered the power and limitations of Lemlist, let's explore why finding a relevant Lemlist alternative might be the key to unlocking even greater possibilities for your lead generation journey.

Lemlist can be a suitable choice for sales representatives or businesses aiming to connect with potential clients via email. Its notable features, including the AI Campaign Generator, Email Warmup, and Templates, offer advantages in this regard.

However, some users raised concerns about Lemlist. Here are reasons why you should look at a Lemlist Alternative: 

  • Customer support experiences.
  • Issues while importing
  • Billing complications and confusion.
  • Lack of tags for search filters.
  • Limitations of Lemlist AI
  • Restricted AI Tokens can hinder your ability to fully utilize AI for personalized outreach.

Considering a better alternative as a B2B Company:

If you're a B2B company aiming to expand LinkedIn outreach and diversify B2B prospecting channels, here's a compelling reason to explore other options:

  • Email-Centric Focus: Lemlist primarily caters to email outreach, which suits cold email-centric strategies well. However, B2B companies seeking broader outreach across platforms, including LinkedIn, may find Lemlist's features lacking. And cold email is very challenging because 30-50% of cold emails land in spam even with proper Lemlist setup.
  • LinkedIn Limitations: While Lemlist offers automated LinkedIn outreach, it lacks the advanced LinkedIn features found in other platforms. This limitation can impede your ability to optimize your LinkedIn prospecting efforts.

As LinkedIn is a top choice for reaching quality prospects through personalized messages with higher response rates, you NEED to have a good tool for LinkedIn outreach.

For these reasons, let's consider an alternative to Lemlist and see if it can offer a solution.

Salesrobot: The #1 Lemlist Alternative - LinkedIn-Focused, User-Friendly, with Excellent Support

Allow me to introduce you to our tool, Salesrobot, the best alternative to Lemlist for LinkedIn outreach. 

How does it stand out? Let me break it down for you, starting with a quick overview of our tool.

Salesrobot is a powerful sales engagement tool that operates across multiple channels, including LinkedIn and email. It provides you with a comprehensive solution to streamline your sales outreach efforts, which includes:

  • Automated Sales Outreach ( LinkedIn and Email)
  • Adding Images and GIFs to message
  • Customizable LinkedIn Workflows (Like the post, comment on the post, fetch people who liked or commented on your particular post, and so on. 

Now, let's dive into the areas where Salesrobot outshines Lemlist:

Advanced and Safe Cold Outreach Capabilities On LinkedIn:

Salesrobot offers advanced capabilities for reaching out to people on LinkedIn, and it does so in a safe manner. Moreover, it provides the flexibility to customize your outreach workflows according to your specific needs. 

You can configure your outreach campaign to target prospects from LinkedIn Group messaging, LinkedIn Events, Hashtags, LinkedIn searches and more. 

Salesrobot Multiple options to do cold outreach on LinkedIn

In contrast, Lemlist may not be as proficient when it comes to tailoring and customizing sequences for conducting outreach on LinkedIn.

Bug-Free and Efficient Performance: 

Salesrobot is bug-free. You won't encounter any pesky issues or performance glitches. You can focus on your outreach with peace of mind.

Customer Review of Salesrobot
Source: G2

This is not the case with Lemlist, as it fails to function in many parts leaving users feeling annoyed. 

Exceptional Customer Support: 

Salesrobot takes pride in providing exceptional customer service. We're available round the clock, not just through email like Lemlist, but also via phone and chat. 

Customer Review of Salesrobot
Source: G2

So, if you ever run into any issues or have questions, we're here for you, ready to assist you promptly and effectively.

Our customer service is completely something you can rely upon. 

User-Friendly Interface and Resources: 

Salesrobot is incredibly user-friendly, unlike Lemlist. Even if you're new to automation, you'll find it easy to create multiple campaigns and manage outreach processes all at one place. 

Easy to use interface of salesrobot

We've got you covered with step-by-step video tutorials on our YouTube channel, ensuring a smooth experience without any confusion.

Salesrobot youtube channel
Source: Youtube

Ethical Business Practices and Flexible Billing:

Salesrobot takes the high road when it comes to ethics. 

We offer a 14-day free trial without asking for your credit card information upfront. We want you to fully explore our tool and see if it fits your needs.

 No tricky billing contracts that tie you down. It's all about giving you flexibility and control.

Constant Improvement: 

Salesrobot values user feedback and strives for constant improvement. We understand how important it is to provide a reliable tool that meets the needs of its users.

Let's discuss the shortcomings of Salesrobot.

In comparison to other available options, Salesrobot falls behind in certain aspects. One aspect when we compare it with Lemlist is Email outreach.

Salesrobot is more advanced when it comes to LinkedIn outreach, but it has only basic email functionality. And it doesn’t have email warmup capabilities. Also if you are conscious of your budget, Lemlist might be a viable alternative worth considering.

Lemlist provides a plan starting at $59 per month, which can be advantageous if you are starting out or have limited funds.

On the other hand, Salesrobot is more expensive. It offers plans starting at $99 per month per seat. Nevertheless, there is a silver lining.

Pricing of salesrobot

If you choose to pay for an entire year upfront, Salesrobot extends a generous 50% discount, enabling you to save some money.

But wait, there's more! Salesrobot also offers a 14-day free trial without requiring your credit card information. This allows you to explore its features and evaluate its suitability for your needs before committing to a subscription.

Having the opportunity to try out a product and ensure its compatibility with your sales process is always advantageous.

Lemlist review: Conclusion

As we conclude our Lemlist review, it's clear that this tool shines when it comes to email-based cold outreach. It offers a range of features and pricing flexibility that make it a solid choice.

Overall, both Lemlist and Salesrobot are good tools for cold outreach. However, they have different strengths and weaknesses.

Lemlist is a good choice for businesses that want to focus on email outreach. It's easy to use and has a variety of features that can help you automate your email outreach campaigns. However, Lemlist's LinkedIn outreach capabilities are limited.

Salesrobot is a good choice for businesses that want to leverage LinkedIn for cold outreach. It has a variety of advanced LinkedIn automation features, as well as AI-powered message generation and dynamic personalization. However, Salesrobot's email outreach capabilities are not as robust as Lemlist's.

Which tool is right for you depends on your specific needs and goals. If you're looking for a tool that can help you automate your email outreach campaigns, Lemlist is a good option. If you're looking for a tool that can help you automate your LinkedIn outreach campaigns, Salesrobot is a good option.

Here's a quick summary:

  • Lemlist: Best for email outreach
  • Salesrobot: Best for LinkedIn outreach

If you're not sure which tool is right for you, I recommend trying both Lemlist and Salesrobot on a free trial. This will give you a chance to see which tool you prefer and which one works best for your business.

I hope this helps you choose the right tool for your sales needs!

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Get free leads for 14 days

Get Started
Stop relying on personal connections to get more customers

Start generating high-quality leads in next 60 mins
(like our 3000+ users do)