This playbook breaks down the exact outreach system responsible for 150+ booked meetings from 20,000+ LinkedIn DMs. It’s not theory it’s what’s actually working right now across thousands of campaigns. You’ll get the top-performing cold message scripts (with 20%+ reply rates), the real reason the first 4 words decide your outcome, and a tested 4-part message formula that gets decision-makers to engage. Plus, you’ll learn how to turn casual DMs into qualified calls and use a simple 2-minute research trick to personalize at scale. If your messages are being ignored, this is the fix.