If you're a sales professional like me, you know how tough it can be to find leads, personalize emails, and follow up with prospects. That's where Amplemarket steps in - a sales automation platform that promises to make your sales life easier.
I've been using Amplemarket for a while now. I wanted to share my experience and thoughts about the tool with you in this Amplemarket review.
And let me tell you, the platform can handle many tedious tasks.
But does Amplemarket fit your sales team's needs? That's what we'll discover in this review. So, grab a mug of your favorite beverage and let’s learn about the tool. Here is everything you need to know about Amplemarket in 2023.
What is Amplemarket and what does it do?
Amplemarket is a sales platform. It is intended to assist your sales team in automating the sales process and enhancing its effectiveness.
The platform makes use of machine learning and artificial intelligence. And it helps automate processes like:
Enrichment of leads,
Email marketing, and
Reminders to follow up.
Additionally, Amplemarket offers real-time statistics and insights to assist sales teams in enhancing performance.
How to set up Amplemarket?
The procedures below is to be followed in order to set up Amplemarket:
You, first, register for an account on the Amplemarket website. You can choose the plan according to your sales needs.
Once you've created an account, you must connect your email account to the platform. Amplemarket supports Gmail, G Suite, and Office 365 accounts.
Next, you'll need to create your sales campaigns. It involves:
Setting up email templates,
Defining your target audience, and
Configuring your campaign settings.
Further, to enrich your lead data, you'll need to enable the lead enrichment feature in Amplemarket.
Once you've set up your campaigns, you can launch them and start reaching out to prospects at scale.
Breaking-down the features of Amplemarket
I know it may sound overwhelming as we go into detail about the tool’s features. But trust me, with these easy pointers, you’ll be able to skim through them in no time.
I have put the features in five categories, namely,
Analytics and reporting, and
Additional features (cooler word for miscellaneous).
Let’s get right into them!
Lead generation: How does the tool help you find and capture leads?
Amplemarket assists you in generating fresh leads by locating potential clients. To find leads that meet the requirements of your target market, you can search by job title, industry, and location.
Following the identification of potential clients, Amplemarket enables you to create tailored lists.
The lead scoring component of Amplemarket gives each prospective consumer a score. The score is based on engagement history and job title. This will enable you to focus on the most potential prospects and organize your outreach efforts.
The platform will be able to learn more about your prospects as a result. It makes use of various sources such as LinkedIn, Crunchbase, and Twitter.
Amplemarket's contact enrichment feature allows you to fill in missing prospect information. It can be their email addresses, phone numbers, and social media profiles.
Amplemarket uses machine learning algorithms to identify and add missing data points. It can help you better understand your potential customers and personalize your outreach efforts.
Engagement: What features does the tool have for communicating with leads and moving them through the sales funnel?
The platform helps in creating and sending personalized emails tailored to each prospect's needs. The platform supports account-based marketing (ABM).
You can customize email templates with merge tags that populate each email with relevant information.
You can use the pre-built sales cadence templates offered by Amplemarket as a start point for your campaigns.
Amplemarket uses AI and machine learning to give
Better lead data,
Smarter email personalisation, and
Efficient follow-up reminders.
An extra function provided by Amplemarket is email validation. This feature verifies the validity of email addresses in your contact database. It also ensures that your emails are delivered to real people.
You can use the calendar enrichment feature to view their availability and schedule a meeting with them. Amplemarket integrates with calendar apps like Google Calendar and Outlook.
The outbound dialer lets you make outbound calls to potential customers directly from the platform. It's like having a built-in phone system.
Integrations: What other tools or platforms can the tool be used with?
The platform integrates with CRMs such as Salesforce, HubSpot, and Zendesk Sell.
It is to streamline your lead generation and outreach workflows. It helps you to manage your deals from a single platform.
In addition to email outreach, Amplemarket supports outreach through other channels.
Amplemarket's multichannel selling feature allows you to reach potential customers through different channels. It uses email, social media, and messaging apps. You can cast your net far and wide and see what you catch! It's like having a bunch of fishing nets to catch all kinds of fish.
Social selling is about using social media like LinkedIn and Twitter to connect with potential customers. It's like going to a party and meeting new people - you never know whom you might hit it off with!
Analytics and reporting: What metrics does the tool track and how can you use that data to improve your sales process?
Amplemarket provides real-time analytics and insights on your campaign performance. It keeps track of your progress and to make data-driven decisions to optimize your sales outreach.
Email Tracking tells when your potential customers have opened and read your emails.
You may determine which links in your emails receive the most clicks by using link tracking. It provides you with useful information about the interests of your potential customers. It's like being able to read their minds (well, almost) and create content that resonates with them.
Your sales outreach efforts are tracked by the analytics features. It displays the number of potential clients you've approached, the number of responses, and the nature of those responses.
You can perform A/B testing on your email campaigns with Amplemarket. It helps to decide which messages and templates are the most effective.
The Buying Signals function on Amplemarket is like having a superpower. It assists you in determining when prospective clients are interested in your goods or service.
The Job Change Alerts feature is like having a spy on your team that can keep tabs on your prospects. It notifies you when there's a change in your job status, so you can reach out and offer your help at just the right moment.
The AI Copywriter feature is like having a personal writing assistant who can help you craft the perfect message. It suggests personalized content based on your prospect's needs to create more engaging messages.
Amplemarket's Email Delivery Booster is like a secret agent. It helps your emails bypass all obstacles and reach their intended recipients. It ensures your messages always land in the inbox.
The Domain Health Center is like a personal doctor for your email domain. It monitors your domain's health and ensures that it stays in good shape so your emails can get through. It's like having a health tracker for your email domain that keeps it fit and ready to go.
Amplemarket Reviews on G2
Amplemarket rates 4.5 stars out of 5 on G2.
The user reviews are mostly positive, but there are drawbacks to Amplemarket, like any other tool.
Many users have shown appreciation for the tool's prospecting feature. At the same time, users have complained about the lead enrichment features.
The users have also shown dissatisfaction regarding the tool's tracking abilities. The sequences have limited customization features in the templates and filters.
And again, the user in one of the Amplemarket Review has reported the inefficiency of the analytics features.
Amplemarket Reviews on Capterra
This Amplemarket user review shows their satisfaction with the product, but there are instances of bugs in the tool.
Since there are less than five reviews on Capterra, they have compiled a list of features of Amplemarket in comparison to other tools.
Amplemarket Review on TrustRadius
Amplemarket rates at 8.1 out of 10 on TrustRadius.
The users in Amplemarket Reviews have appreciated the tool's ability to collect data. But, many are disappointed with the customization and filter features of the tool.
And some users have had unsatisfactory results in their email marketing and issues in their deliverability.
TrustRadius also reveals that the platform doesn't offer a free trial or premium consulting services.
Potential Cons of Amplemarket
Amplemarket is a good sales automation platform with many useful features. There are also some potential drawbacks to consider:
Amplemarket can be relatively expensive compared to some competitors. It is pricey especially for small businesses or startups with limited budgets.
The platform has a range of features, and it may take some time for users to learn how to use them effectively.
Email deliverability can be challenging for any email marketing or outreach tool. And Amplemarket is no exception. The platform takes measures to prevent spamming and maintain email deliverability. But there is still a risk that your emails may end up in a recipient's spam folder.
Amplemarket does integrate with some popular CRMs. But there may be limitations in terms of the specific features that can be integrated.
Amplemarket is like a pre-packaged meal – it's convenient and easy to use. But if you want to add your flavor or spice, many options might not be available. The features and templates work out of the box, but customization options are limited.
The platform itself doesn't offer pricing on the website. You have to book a demo or consult with the platform's team directly for pricing.
Salesrobot: Best Alternative to Amplemarket
Salesrobot is a sales engagement platform allows you to perform multi-channel outreach over LinkedIn and Email. It integrates with hyperise, which allows you to shoot personalized message to your prospect which help you to build more connection and relationship. It allows you to do:
Run Multiple campaign on Auto-pilot
It is a LinkedIn and email outreach automation tool. You can efficiently run automation in sequences with a few clicks.
Unlike other tools, Salesrobot offers 800 free InMails for open LinkedIn accounts that you can exploit to connect better.
The tool has an excellent smart inbox to carry out multiple campaigns.
And the analytics reports through the platform always come in handy when optimizing your strategy.
On the other hand, some potential drawbacks of SalesRobot include the following:
SalesRobot may not offer as many features as Amplemarket. They particularly multichannel outreach and account-based marketing.
Salesrobot has a learning curve in the beginning. But with the help of a proactive customer support team, you can get your queries answered quickly.
Salesrobot offers all its features under one plan priced at $99 monthly. They also offer a 14-day credit-card-free trial.
How does Salesrobot perform better than Amplemarket?
Salesrobot is better than Amplemarket because it's a more robust tool. It has more advanced features for lead generation and outreach.
It also offers better data security and privacy measures. Plus, its user interface is more intuitive and user-friendly.
It offers a pay-as-you-go model, while Amplemarket requires an annual commitment.
It provides more advanced hyper-personalization features than Amplemarket. It is a secret weapon that helps you stand out.
It offers more CRM integrations like Salesforce (via Zapier) than Amplemarket. It makes it easier to connect with your existing tech stack.
It is generally less expensive than Amplemarket. It makes it a more affordable option for small businesses with limited budgets.
It allows for high customization. It enables users to tailor their outreach campaigns to prospects' specific needs and preferences.
Salesrobot is known for its responsive and helpful customer support team. It can be a valuable resource for users who encounter technical issues on the platform.
Comparison between Amplemarket and Salesrobot: Which one is better?
Final Verdict: Is it worth considering for outreach?
When it comes to choosing between Amplemarket and Salesrobot, there are a few factors to consider:
Good sales automation platform with useful features
Pricey for small businesses or startups with limited budgets
Range of features may take time to learn
Email deliverability can be challenging
Unique features include AI and machine learning for lead data, email personalization, and follow-up reminders
Offers email validation and calendar integration
More advanced features for lead generation and outreach
Better data security and privacy measures
More advanced hyper-personalization features
More CRM integrations, including Salesforce via Zapier
Generally less expensive than Amplemarket
Allows for high customization
Known for responsive and helpful customer support team
Ultimately, the choice between Amplemarket and Salesrobot will depend on your business's specific needs and budget. Both platforms have their strengths and weaknesses, and it's essential to weigh them carefully before making a decision.
By considering factors like pricing, features, and customer support, you can choose the platform that's right for you and take your sales automation efforts to the next level.
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