Zopto review: Does it still get you leads from LinkedIn? [2024 updated]

Considering buying Zopto? Well, don’t.

At least not until you read this Zopto review.

As a fellow business owner, I know how important it is to keep leads flowing so that your business can keep growing. 

Over the last 5 years, I tried multiple strategies and tools to generate leads for my business. 

And of those tools was Zopto. 

That's why I want to share my comprehensive Zopto review with you today.

I know what you're probably thinking, "Oh great, another sales pitch." But I'm here to assure you that this isn't just another pushy sales tactic.

To be completely transparent, I've spent a lot of time researching and testing out Zopto myself. I've even scoured through hundreds of reviews on various platforms to give you an honest and unbiased opinion.

The reason I'm here is to share my thoughts and experiences with you so that you can make an informed decision about whether or not Zopto is the right fit for your business.

In this blog, I'll cover everything you need to know about Zopto.

We'll go over its best and worst features, share real-life experiences of how Zopto has helped businesses similar to yours, break down the pricing structure, and provide an in-depth review of its most popular features.

So, grab yourself a cup of coffee, get comfortable, and let's dive into Zopto. Don't worry, I won't confuse you with any fancy jargon.

We'll cover all the topics you need to know about, so you can make an informed decision.

Sounds good? Awesome! Let's get started!

How does Zopto work?

Zopto is a LinkedIn automation tool that helps you find and connect with your potential customers on LinkedIn and via cold email

After signing up for Zopto, you can create a custom campaign that includes specific search criteria, such as job titles, industries, and geographic locations based on LinkedIn search or LinkedIn Sales Nav search

Once your campaign is set up, Zopto uses LinkedIn Sales Navigator or LinkedIn Search to find potential leads based on your criteria and send connection requests on your behalf.

Here’s what else it can do:

• Zopto also allows you to send personalized messages to your new connections, which can be a great way to start a conversation and build relationships.
• One of the key features of Zopto is its ability to automate profile views, which can be a great way to get your business in front of potential customers.
• Zopto also offers advanced targeting options on top of LinkedIn Sales Navigator, such as the ability to filter out competitors and focus on decision-makers within a company.
• To ensure that your campaigns stay within LinkedIn's terms of service, Zopto offers built-in safety measures such as daily limits on the number of connection requests and messages sent.

• Finally, Zopto provides detailed analytics and reporting on your campaign's performance, allowing you to track your progress and make data-driven decisions.

What are the pros and cons of using Zopto?

Pros of using Zopto: What do users like about this tool?

It is clear that Zopto has become a very popular tool for automating outreach and generating leads on LinkedIn. Here are the top 5 pros of Zopto:‍

1.Customizable target audience:

Zopto provides users to import a highly customizable target audience for their LInkedIn + email outreach campaigns. Some features of the target audience customization include:

• Advanced Search: Users can search for their target audience based on criteria such as industry, job title, location, company size, and more.

• Multi-Audience: Users can create multiple audiences and campaigns, allowing for A/B testing of different messaging and strategies.

• Exclusion Filters: Users can exclude certain criteria from their target audience search, such as companies they have already reached out to, which helps to keep campaigns fresh and avoid spamming.

2. Easy integration with LinkedIn:

Zopto has seamless integration with LinkedIn, which makes it easy for users to automate their messaging and generate leads at scale.

Some features of this integration include:

• Quick setup: Users can quickly set up their LinkedIn accounts on Zopto with a few clicks and start generating leads in no time.

• Multiple LinkedIn accounts: Zopto allows users to manage multiple LinkedIn accounts, making it easy for businesses with multiple sales teams to operate.

LinkedIn reduced the number of connection requests you can send from your account from 100/day to 30-40/day since April 2021. To get enough leads, you need to use multiple accounts now.

3. Outstanding customer support:

One of the major reasons why many users prefer Zopto over other similar tools is the outstanding customer support they provide. Some features of this support include:

• Prompt Responses: Zopto's support team responds promptly to user inquiries and provides timely resolutions to any issues.

• Friendly and Professional: The support team is not only professional but also friendly, which makes the experience of using Zopto more enjoyable.

• Continuous Improvement: Zopto's support team is open to feedback and actively works on improving the software based on user suggestions.

4. Cloud-based platform:

Zopto is cloud-based software, which means that it can be accessed from anywhere and does not slow down the user's computer. Some features of this platform include:

• Scalability: Users can scale their campaigns up or down without worrying about the performance of their computer.

• Easy Access: Users can access Zopto from anywhere and on any device, making it a convenient option for remote workers.

• Safe and Secure: Zopto's cloud-based platform is safe and secure, with all data being encrypted and protected.

5. Automated outreach:

Zopto helps users automate their outreach and generate leads at scale. Some features of this automation include:

• Personalized Templates: Users can create personalized templates and attachments to send in automated sequences, saving time and increasing responses.

• Follow-up Messages: Users can set up follow-up messages to be sent automatically, which helps to keep campaigns fresh and increase engagement.

• Data Analysis: Zopto provides data analysis that can be used to analyze the impact of campaigns, helping users to optimize their outreach efforts.

Cons of using Zopto: What do users hate about this tool?

1. Unfriendly cancellation policies

If you are exploring various automation tools in the market before deciding which one to opt for,  Zopto’s might drive you up the wall with its unfriendly cancellation policy.

Apparently, the cancellation policies are confusing and make it tough to leave.

If you're thinking about using Zopto, make sure you're really committed before you sign up!

2. Slow campaign performance

Zopto’s campaign performance is reported to be considerably slower as compared to its competitors.

Now this could be due to ample reasons- low engagement, below-par outreach strategies or something else. Why take a chance?

3. High pricing

Zopto’s pricing plans can be pretty exorbitant for the same services being offered by its competitors.

4. Terrible user experience

If you are reading this, you probably want to improve lead generation.

Well, Zopto’s user experience can really hurt your efforts. Often termed as ‘slow’ and difficult to navigate, this marketing tool might just end up frustrating you.

5. Risk of account suspension

What Zopto features do users love?

Here are some of the key features of Zopto:

• Customizable outreach campaigns
• Advanced lead targeting
• ChatGPT add-on
• Automated follow-up

1. Customizable outreach campaigns:

Zopto offers the ability to create highly targeted campaigns with specific search criteria, allowing users to tailor their messaging and increase responses and engagement.

This feature enables customization of messaging by allowing users to specify the search criteria, such as industry, location, job title, company size, and more.

Users can easily create lists of targeted prospects and craft personalized messages to increase the likelihood of a response. This level of customization allows for better engagement rates and a more personalized outreach approach.

2. ChatGPT add-on:

Zopto has an add-on called Zhoo, an advanced AI assistant and the latest addition to Zopto. It uses GPT-4 on the backend and elevates your experience by crafting comprehensive campaigns from start to finish and adeptly managing inbox conversations with smart, context-aware responses. 

You can achieve personalized LinkedIn templates, posts, and emails effortlessly with Zhoo, an all-in-one campaign wizard.

3. Automated follow-up:

Zopto simplifies the follow-up process by automating it, allowing users to easily and efficiently follow up with potential leads. 

Zopto offers automated follow-up messages, enabling users to send follow-up messages to prospects who have not responded to their initial outreach.

The follow-up messages can be customized and personalized, helping to increase the likelihood of a response.

This feature saves users time and allows them to focus on other aspects of their business while Zopto handles the follow-up process.

Overall, these features make Zopto an effective tool for businesses looking to create and run effective LinkedIn campaigns. By targeting the right leads and optimizing campaigns over time, businesses can increase their ROI and grow their customer base.

Additionally, Zopto's ease of use and cost-effectiveness make it accessible to businesses of all sizes, helping them compete in a crowded marketplace.

How much does Zopto cost?

Let's take a closer look at the three plans Zopto offers and why you might want to think twice before shelling out your hard-earned cash:

Basic Plan ($197/month)

• Features include a LinkedIn post scheduler, AI-generated LinkedIn templates, dedicated campaign success managers and CSV imports.
• Expensive for a package that only allows one user.
• Small businesses and lead generation agencies may find it too costly and unnecessary.

Pro Plan ($297/month)

• Includes end-to-end AI campaign builder, AI-generated responses, AI sentiment analysis and more.
• Appears to be the most cost-effective plan, but still may be too expensive for smaller businesses
• Lead generation agencies may find it hard to justify the cost

Agency and Enterprise Basic Plan (Starts at $156/month)

• Offers all the features of the Basic plan plus multi-user management for minimum 2 profiles
• Most expensive option and out of reach for most small-medium businesses and local marketing agencies
• Why pay that much when there are more affordable options available?

Agency and Enterprise Pro Plan (Starts at $237/month)

• Offers all the features of Basic and Pro plans plus automation for minimum 2 profiles
• Might work best only for large businesses

Additionally, both the Agency and Enterprise plans come with a Premium Agency option at a fee of $997, to be paid one-time. This comes with a full white label and access to a global blacklist.

Why should you look at Zopto alternatives?

Before we go into the alternatives, let’s recap what we’ve discussed. While Zopto is a good tool, it has a few shortcomings-

• Rigid and complex cancellation policies 
• Slow campaign performance
• Very expensive
• No free trial 
• Risk of getting banned by LinkedIn

While Zopto may be a popular choice, it's important to note that it does come with its fair share of limitations. Fortunately, there are other tools available that offer more advantages and fewer drawbacks.

One such tool is Salesrobot, which offers a highly customizable approach to outreach that can help businesses achieve better results.

With Salesrobot, you have the ability to create personalized connection requests and follow-up sequences that are tailored to your target audience.

This allows you to take a more human and authentic approach to outreach, which can lead to higher engagement and better response rates.

Here is an example for you:

Another advantage of Salesrobot is its advanced anti-spam features. The tool uses sophisticated algorithms to prevent messages from being flagged as spam or violating LinkedIn's terms of service.

This significantly reduces the risk of account suspension and ensures that your outreach efforts remain effective.

Furthermore, Salesrobot is designed to work with a wide range of industries and business types. Whether you're a B2B or B2C company, Salesrobot can help you reach your target audience and drive more sales.

This versatility makes it a great option for businesses looking to expand their reach on LinkedIn.

Salesrobot offers a wide range of features that can help businesses automate their LinkedIn outreach and achieve better results.

Here are some additional features that make Salesrobot a great choice:

• Campaign Analytics: Salesrobot provides detailed analytics on each campaign, including open rates, response rates, and conversion rates. This data can be used to optimize future campaigns and improve overall performance.

• A/B Testing: With Salesrobot, you can run A/B tests on different messaging and follow-up sequences to determine what works best for your target audience. This can help you refine your approach and achieve better results over time.

• Personalization tags: Salesrobot allows you to use personalization tags in your messaging, which can help you create a more personalized and engaging outreach campaign.

• Automatic Profile Viewing: Salesrobot can automatically view profiles of potential leads, which can help increase visibility and improve response rates.

• Lead Scraping: With Salesrobot, you can scrape LinkedIn profiles to collect contact information for potential leads, which can save time and improve the accuracy of your outreach efforts.

Now, when it comes to pricing, Salesrobot and Zopto have different pricing structures. Salesrobot offers three pricing plans-

• Starter plan: Priced at $99 a month
• Pro plan: Priced at $397 a month
• Pro+ plan: Priced at $497 a month

On the other hand, Zopto’s pricing is extensively high compared to that of Salesrobot. 

Overall, while both Salesrobot and Zopto offer similar features, Salesrobot is generally more affordable and offers more flexibility in terms of pricing plans.

Pretty amazing, right?

So, if you're looking for an automation tool that can help you achieve better results on LinkedIn without breaking the bank, Salesrobot may be the better choice for your business.

Salesrobot offers a 20% discount if you opt for their annual plans.

Unlike Zopto, Salesrobot offers a 14-day free trial, no credit card required. So you can explore its features, unbothered.

Final say… 

In summary, choosing the right LinkedIn automation tool can make a huge difference in your business growth and success. 

While Zopto can be a good fit for large enterprises with a bigger budget, small-medium businesses and marketing agencies may find its pricing plans and unnecessary features to be too expensive and unsuitable.

Fortunately, Salesrobot offers an affordable pricing plan with a user-friendly interface and advanced features that cater to the needs of small-medium businesses and marketing agencies. It's a great alternative that can help you automate your LinkedIn outreach effectively and efficiently.

I cannot endorse any particular product, but I do hope that this article has given you enough insight and information to make an informed decision when selecting a LinkedIn automation tool. 

Always do your research and choose a tool that aligns with your business goals and budget. And below is a free script if you don’t have any money to invest in a LinkedIn automation tool.

Until next time!

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^{Disclaimer: The content of this blog post reflects our own opinions and judgements based on our research and experience as of 09.06.2024. Comparisons made to other software or tools are for informational purposes only and are based on publicly available information and our own analysis. We do not claim absolute accuracy and encourage readers to conduct their own research to form their own opinions. While we may discuss competitor offerings, our primary focus is to showcase the features and benefits of Salesrobot. Salesrobot is not affiliated with any other software or tool mentioned in this blog post.}