Zopto Review: A comprehensive ins-and-outs for your outreach success

Zopto Review: A comprehensive ins-and-outs for your outreach success

Lead Generation

Table of Contents

Are you a service based business or a lead generation marketing agency looking for a reliable Zopto review? If so, I totally get where you're coming from.
As a fellow business owner, I know how important it is to keep leads flowing in so that your business can keep growing. That's why I want to share my comprehensive Zopto review with you today.

I know what you're probably thinking, "Oh great, another sales pitch." But I'm here to assure you that this isn't just another pushy sales tactic.

To be completely transparent, I've spent a lot of time researching and testing out Zopto myself. I've even scoured through hundreds of reviews on various platforms to give you an honest and unbiased opinion.

The reason I'm here is to share my thoughts and experiences with you so that you can make an informed decision about whether or not Zopto is the right fit for your business.

In this blog, I'll cover everything you need to know about Zopto. We'll go over its best and worst features, share real-life experiences of how Zopto has helped businesses similar to yours, break down the pricing structure, and provide an in-depth review of its most popular features.

So, grab yourself a cup of coffee, get comfortable, and let's dive into Zopto. Don't worry, I won't confuse you with any fancy jargon.

I'll explain everything in simple, easy-to-understand terms. We'll cover all the topics you need to know about, so you can make an informed decision.

Sounds good? Awesome! Let's get started!


How does Zopto function?

What is Zopto?
Source: Zopto

Zopto is a LinkedIn automation tool that helps businesses find and connect with potential customers in their target market.

After signing up for Zopto, you can create a custom campaign that includes specific search criteria, such as job titles, industries, and geographic locations.

Once your campaign is set up, Zopto uses LinkedIn sales navigator or LinkedIn search to find potential leads based on your criteria and send connection requests on your behalf.

Zopto also allows you to send personalized messages to your new connections, which can be a great way to start a conversation and build relationships.

One of the key features of Zopto is its ability to automate the process of viewing profiles, which can be a great way to get your business in front of potential customers.

Zopto also offers advanced targeting options, such as the ability to filter out competitors and focus on decision-makers within a company.

To ensure that your campaigns stay within LinkedIn's terms of service, Zopto offers built-in safety measures such as daily limits on the number of connection requests and messages sent.

Finally, Zopto provides detailed analytics and reporting on your campaign's performance, allowing you to track your progress and make data-driven decisions.

What are the pros and cons of using Zopto?

Pros of using Zopto

It is clear that Zopto has become a very popular tool for automating outreach and generating leads on LinkedIn. Here are the top 5 pros of Zopto:

Customizable Target Audience:

Zopto provides users with the ability to create a highly customizable target audience for their outreach campaigns. Some features of the target audience customization include:

  • Advanced Search: Users can search for their target audience based on criteria such as industry, job title, location, company size, and more.
  • Multi-Audience: Users can create multiple audiences and campaigns, allowing for A/B testing of different messaging and strategies.
  • Exclusion Filters: Users can exclude certain criteria from their target audience search, such as companies they have already reached out to, which helps to keep campaigns fresh and avoid spamming.

Easy Integration with LinkedIn:

Zopto has seamless integration with LinkedIn, which makes it easy for users to automate their messaging and generate leads at scale.

Zopto review on g2

Some features of this integration include:

  • Quick Setup: Users can quickly set up their LinkedIn accounts on Zopto with a few clicks, and start generating leads in no time.

Outstanding Customer Support:

One of the major reasons why many users prefer Zopto over other similar tools is the outstanding customer support they provide. Some features of this support include:

  • Prompt Responses: Zopto's support team responds promptly to user inquiries and provides timely resolutions to any issues.
  • Friendly and Professional: The support team is not only professional but also friendly, which makes the experience of using Zopto more enjoyable.
  • Continuous Improvement: Zopto's support team is open to feedback and actively works on improving the software based on user suggestions.


Cloud-based Platform:

Zopto is cloud-based software, which means that it can be accessed from anywhere and does not slow down the user's computer. Some features of this platform include:

  • Scalability: Users can scale their campaigns up or down without worrying about the performance of their computer.
  • Easy Access: Users can access Zopto from anywhere and on any device, making it a convenient option for remote workers.
  • Safe and Secure: Zopto's cloud-based platform is safe and secure, with all data being encrypted and protected.

Automated Outreach:

Zopto helps users automate their outreach and generate leads at scale. Some features of this automation include:

  • Personalized Templates: Users can create personalized templates and attachments to send in automated sequences, saving time and increasing responses.
  • Follow-up Messages: Users can set up follow-up messages to be sent automatically, which helps to keep campaigns fresh and increase engagement.
  • Data Analysis: Zopto provides data analysis that can be used to analyze the impact of campaigns, helping users to optimize their outreach efforts.
Zopto customer talking about its automation

Cons of using Zopto:

Cons on using Zopto

Limited customization options:

From my personal experience, I have found that while Zopto does offer some customization options, it may not offer as much flexibility as some businesses require.

This could limit the ability to create highly specific and targeted campaigns that align with unique business needs. Some specific limitations include:

  • Limited options for personalizing messages beyond the recipient's name and job title.
  • Inability to create fully custom templates or landing pages for campaigns.
  • Limited options for segmenting and targeting audiences beyond basic demographic information.

Potential for spamming:

As with any outreach or automation tool, there is always the risk of coming across as spammy or overly promotional.

It's important to be careful with your outreach strategy to avoid alienating potential customers and partners. Some potential issues to consider include:

  • Sending too many messages in a short period of time, which could be seen as spammy or intrusive.
  • Using overly promotional language in your messages, which could turn off potential customers or partners.
  • Failing to personalize your messages or demonstrate a genuine interest in the recipient's business or needs.

Risk of account suspension:

Zopto uses LinkedIn's API to access user data, which means that there is a risk of account suspension if LinkedIn changes its API policies or if Zopto is not used in accordance with LinkedIn's terms of service.

This could result in lost time and money for businesses. Some potential issues to consider include:

  • LinkedIn frequently updates its API policies, and if Zopto fails to keep up with these changes, it could result in account suspension.
  • If Zopto is used to send spammy or unwanted messages, it could violate LinkedIn's terms of service and result in account suspension.
  • Account suspension could result in lost time and money for businesses, as well as damage to their reputation.

May not work for all industries:

While Zopto may be effective for certain industries or types of businesses, it may not work as well for others.

This could be due to factors such as audience demographics, industry trends, or other external factors that are beyond the control of the business.

Some potential issues to consider include:

  • If your target audience is not active on LinkedIn or does not use the platform for business purposes, Zopto may not be an effective outreach tool.
  • If your industry is highly competitive or saturated, it may be difficult to stand out using Zopto's outreach methods.
  • If your target audience is not receptive to outreach or is wary of receiving unsolicited messages, Zopto may not be an effective tool for reaching them.


Exploring Zopto’s comprehensive features 

Here are some of the key features of Zopto:

  • Customizable Outreach Campaigns
  • Advanced Lead Targeting
  • Easy to Use Platform
  • Automated Follow-up

Customizable Outreach Campaigns:

Zopto offers the ability to create highly targeted campaigns with specific search criteria, allowing users to tailor their messaging and increase responses and engagement.

This feature enables customization of messaging by allowing users to specify the search criteria, such as industry, location, job title, company size, and more.

Users can easily create lists of targeted prospects and craft personalized messages to increase the likelihood of a response. This level of customization allows for better engagement rates and a more personalized outreach approach.

Advanced lead targeting:

Zopto's advanced targeting options make it easy to narrow down and target the correct leads.This feature is excellent at helping to target the correct leads.

Zopto offers a range of targeting options, including industry, location, job title, company size, and more, allowing users to target prospects that are most likely to convert.

Additionally, Zopto's targeting options can be refined over time based on performance data, allowing for ongoing optimization of campaigns.

Easy-to-use platform:

Zopto's user-friendly platform is easy to learn and use, according to one reviewer. The platform is designed to be intuitive, with a clean and simple user interface that is easy to navigate.

This ease of use allows for quick onboarding and the start of campaigns.

The platform also offers helpful features, such as campaign tracking and analytics, to help users measure the performance of their campaigns and optimize accordingly.

Automated follow-up:

Zopto simplifies the follow-up process by automating it, allowing users to easily and efficiently follow up with potential leads. It is amazing software to help follow-up easily.

Zopto offers automated follow-up messages, enabling users to send follow-up messages to prospects who have not responded to their initial outreach.

The follow-up messages can be customized and personalized, helping to increase the likelihood of a response.

This feature saves users time and allows them to focus on other aspects of their business while Zopto handles the follow-up process.

Overall, these features make Zopto an effective tool for businesses looking to create and run effective LinkedIn campaigns. By targeting the right leads and optimizing campaigns over time, businesses can increase their ROI and grow their customer base.

Additionally, the ease of use and cost-effectiveness of Zopto make it accessible to businesses of all sizes, helping them to compete in a crowded marketplace.


How much does Zopto cost?

Let's take a closer look at the three plans Zopto offers and why you might want to think twice before shelling out your hard-earned cash:

Personal Plan ($215/month)

  • Features include search filters, connection requests, and messaging
  • Expensive for a package that only allows one user
  • Small businesses and lead generation agencies may find it too costly and unnecessary

Grow Plan ($395/month)

  • Includes unlimited searches, automated follow-ups, and multiple campaigns
  • Appears to be the most cost-effective plan, but still may be too expensive for smaller businesses
  • Lead generation agencies may find it hard to justify the cost

Agency Plan ($895/month)

  • Offers all the features of the other plans plus automation for up to 5 profiles
  • Most expensive option and out of reach for most small-medium businesses and local marketing agencies
  • Why pay that much when there are more affordable options available?
Zopto pricing
Source: Zopto

Are there any alternatives present when it comes to Zopto?

Before we go into the alternatives, let’s recap what we’ve discussed. While Zopto is a good tool, it has a few shortcomings

  • Limited customization options
  • Potential for Spamming
  • Risk of account suspension
  • May not work for all industries


While Zopto may be a popular choice, it's important to note that it does come with its fair share of limitations. Fortunately, there are other tools available that offer more advantages and fewer drawbacks.

One such tool is Salesrobot, which offers a highly customizable approach to outreach that can help businesses achieve better results.

With SalesRobot, you have the ability to create personalized messages and follow-up sequences that are tailored to your target audience.

This allows you to take a more human and authentic approach to outreach, which can lead to higher engagement and better response rates.

Here is an example for you:

Another advantage of Sales Robot is its advanced anti-spam features. The tool uses sophisticated algorithms to prevent messages from being flagged as spam or violating LinkedIn's terms of service.

This significantly reduces the risk of account suspension and ensures that your outreach efforts remain effective.

Furthermore, Sales Robot is designed to work with a wide range of industries and business types. Whether you're a B2B or B2C company, SalesRobot can help you reach your target audience and drive more sales.

This versatility makes it a great option for businesses looking to expand their reach on LinkedIn.

SalesRobot offers a wide range of features that can help businesses automate their LinkedIn outreach and achieve better results.

Here are some additional features that make SalesRobot a great choice:

  • Campaign Analytics: SalesRobot provides detailed analytics on each campaign, including open rates, response rates, and conversion rates. This data can be used to optimize future campaigns and improve overall performance.
  • A/B Testing: With SalesRobot, you can run A/B tests on different messaging and follow-up sequences to determine what works best for your target audience. This can help you refine your approach and achieve better results over time.
  • Personalization Tokens: SalesRobot allows you to use personalization tokens in your messaging, which can help you create a more personalized and engaging outreach campaign.
  • Automatic Profile Viewing: SalesRobot can automatically view profiles of potential leads, which can help increase visibility and improve response rates.
  • Lead Scraping: With SalesRobot, you can scrape LinkedIn profiles to collect contact information for potential leads, which can save time and improve the accuracy of your outreach efforts.

Now, when it comes to pricing, SalesRobot and Zopto have different pricing structures. SalesRobot offers only a single pricing plan which starts at $99 per month per account.

On the other hand, Zopto’s pricing is extensively high as compared to Sales Robot. 

Overall, while both SalesRobot and Zopto offer similar features, SalesRobot is generally more affordable and offers more flexibility in terms of pricing plans.

So, if you're looking for an automation tool that can help you achieve better results on LinkedIn without breaking the bank, SalesRobot may be the better choice for your business.

Final say… 

In summary, choosing the right LinkedIn automation tool can make a huge difference in your business growth and success. While Zopto can be a good fit for large enterprises with a bigger budget, small-medium businesses and marketing agencies may find its pricing plans and unnecessary features to be too expensive and unsuitable.

Fortunately, Sales Robot offers an affordable pricing plan with user-friendly interface and advanced features that cater to the needs of small-medium businesses and marketing agencies. It's a great alternative that can help you automate your LinkedIn outreach effectively and efficiently.

I cannot endorse any particular product, but I do hope that this article has given you enough insight and information to make an informed decision when selecting a LinkedIn automation tool. Always do your research and choose a tool that aligns with your business goals and budget.

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Stop relying on personal connections to get more customers

Start generating high-quality leads in next 60 mins
(like our 3000+ users do)